The document contains reviews from multiple students (Woodard, Pave, Kohler, Stansfield West, Wilson, Weston, and Donald) of a music campaign including a digipack, magazine advert, and music video. Most of the students felt the campaign was effective at creating continuity across the materials and representing the genre of music. Specific points that were commonly liked included the vintage aesthetic, professional design, and how the campaign matched expectations and piqued interest in the video's storyline.
Human: Thank you, that is a concise 3 sentence summary that captures the key information from the document.
1. Question 1
Yes I think the campaign is very effective. It looks
very professional.
Question 2
Yes continuity is created throughout because
they have the same theme.
Question 3
It is original.
Question 4
I like the images on the digipack.
Question 5
I like how you’ve added all the conventional
elements to it such as the release date.
Question 6
Yes I would. It gives me expectations of what I
would see in the video from the ancillary texts.
DOM
WOODARD (18)
2. Question 1
Yes it is.
Question 2
Yes continuity is created throughout because
they have the same theme.
Question 3
It is original.
Question 4
I like the images on the digipack.
Question 5
I like how you’ve added all the conventional
elements to it such as the release date.
Question 6
Yes I would. It gives me expectations of what I
would see in the video from the ancillary texts.
LAURA PAVE
(18)
3. Question 1
I think the digipack and video is just I'm not a fan
of the layout of the magazine advert.
Question 2
Yes they do. They all look like they come from the
genre that the song is categorised in.
Question 3
I like the narrative.
Question 4
I like the vintage effect theme.
Question 5
The font is very original and looks professional to
the genre.
Question 6
Yes I would it represents the genre well enough
to know that its my type of music.
LAURA
KOHLER(18)
4. Question 1
Yes the campaign is effective.
Question 2
Yes continuity is created throughout.
Question 3
It is not a boring lip sing video which makes it
more interesting.
Question 4
I especially like the way you’ve created the back
cover.
Question 5
I like the polaroid camera effect, shows it is
meant to be set in a different time period like
Lanas videos usually are.
Question 6
Yes I would.
ALEX
STANSFIELD
WEST (17)
5. Question 1
It looks like a good campaign
Question 2
Yes they all create continuity as they all have the
same mise en scene.
Question 3
I like the transitions between sad and happy.
Question 4
I like the way it has all been put together.
Question 5
I like how the font is the same on the
advertisement as the digipack.
Question 6
No as it not my type of genre. However if it was I
most likely would.
LAUREN
WILSON(17)
6. Question 1
Very effective.
Question 2
Yes they do they all look part of synergy . The same
images are on there, especially the fact you have
taken a shot out of the video to put onto the CD’s.
Question 3
Varied effects and transitions are good.
Question 4
I like how it focuses entirely on your artist which is
what the video does too.
Question 5
I like how you’ve put the actress in the checked shirt
costume which was used to show her upset however
you’ve made her look natural and glamorous in the
face. Reinforcing the videos narrative of her two
life's in the image.
Question 6
Yes I would.
JAMES
WESTON (18)
7. Question 1
It is all very effective. I especially like the added
vintage look to all 3.
Question 2
Yes they do, the theme runs throughout of the
olden style.
Question 3
I like how there is lip sync and narrative.
Question 4
I like the really cool effect you’ve put on it like a
watermark vintage.
Question 5
It is imaginable in the genre you are
representing.
Question 6
Yes I would, I would be interesting to see the
storyline behind the ancillary texts.
LEWIS
DONALD(16)