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Tweet it, Post it, Pin
it: The Role of
Social Media in
Leadership
Kimberly Wilmot Voss, PhD
Associate Professor
Area Coordinator of Journalism
Western Union = Twitter
Using Social Media
• Professional development
• Creating content
• Creating publicity
• Building audience & community
• Noting analytics
• Promoting interests & research
Social Media is Here to Stay
• Texting turned 20
• Blogging has a history
• In 2013: 30% increase in the time
  spent on social media
• Pinterest: Increased 1,698%
• Pope is on Twitter
• 74% of teens = smart phone
Kinds of Social Networks
Use By Journalists
Use By Readers
Other Professions
•Police: Catching criminals
•Movies: 72% make online
 comments
•Politics: Campaigns & FLOTUS
•NASA offers social media
 credentials
Recommendations
• Blogger
• Twitter & Vine
• Facebook & Instagram
• Pinterest
• Academia.edu & Linkedin
• Slideshare
• Storify
My Strategy
• Find time & be consistent
• Focus on specific areas
• Think visually & short
• Proofread
The Social Part
•Academic networking
•Academic friendships
•Public/Media role
•New research areas
•Adds to teaching
Facebook & Communication
Personal & professional
Pinterest, Google+, MySpace
Reminders
• It is social
• It is a public forum
• Follow others
The Future
Women’s History Month
•Blog: Original Content
•Pin to Board & connect back to
 blog
•Tweet the Pin
•Share on Facebook
Leadership: Letting Go
•Greenpeace Lesson
My Challenge
•Try a new social media
•Build an audience
•My Academia.edu: Newsletter
 articles on getting started

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