The	  game	  is	  changing…	  
Old	  tac1cs	  hold	  an	  uncertain	  future...	  
More	  commonly	  experiencing	  disappoin1ng	  results…	  
All	  while	  the	  forward-­‐thinkers	  are	  taking	  a	  lead…	  
And	  celebrate	  very	  successful	  results…	  
Old	  tac1cs	  used	  to	  work	  very	  well…	  Old	  Fashioned	  Tac1cs	          Tradi1onal	  Link	  Building	  
But	  now	  it’s	  a	  game	  for	  forward	  thinkers…	  Free-­‐Flowing	  Football	           Content	  Marke1ng	  
You’ll	  s1ll	  get	  results	  with	  tradi1onal	  tac1cs	                                        Typical	  Stoke	  City	...
But	  it	  will	  only	  take	  you	  so	  far…	  
Be	  ahead	  of	  the	  curve	  –	  and	  you’ll	  get	  rewarded	                                           Typical	  Bar...
Because	  Google	  says	  it	  is!	  hJp://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349	  
Correla1on	  of	  content	  vs	  traffic	  proves	  it	  is	                                    Tripadvisor has more content...
Make	  yourself	  panda-­‐proof!	     Winners	                              Losers	                             vs	  (Grea...
Make	  it	  the	  centre	  of	  your	  online	  strategy	                   hJp://www.copyblogger.com/content-­‐marke1ng/	  
hJp://econsultancy.com/uk/reports/content-­‐marke1ng-­‐survey-­‐report	  
Google+	  is	  a	  channel	  for	  connec1ng	  	        authors	  with	  content	  
Who	  links	  to	  you	  is	  going	  to	  be	  more	  important	                         than	  where	  it’s	  from	     ...
Author	  topical	  authority	  is	  to	    become	  more	  important	  
Don’t	  give	  up	  on	  backlinks	  yet	  –	  	  social	  signals	  aren’t	  enough	  alone	  
Use	  tools	  to	  find	  influen1al	  authors	  
Hire	  authors,	  not	  copywriters	  
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
The State of Content Marketing & SEO in the UK
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The State of Content Marketing & SEO in the UK

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Presentation from the BlueGlass UK launch party in London - looking at the content marketing in the UK, and what's to come next from Google.

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  • Searchmetrics winners vs losers data is very useful towards figuring out common factors
  • Image to highlight the importance of connecting authors with content
  • 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
  • 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
  • The State of Content Marketing & SEO in the UK

    1.      The  game  is  changing…  
    2. Old  tac1cs  hold  an  uncertain  future...  
    3. More  commonly  experiencing  disappoin1ng  results…  
    4. All  while  the  forward-­‐thinkers  are  taking  a  lead…  
    5. And  celebrate  very  successful  results…  
    6. Old  tac1cs  used  to  work  very  well…  Old  Fashioned  Tac1cs   Tradi1onal  Link  Building  
    7. But  now  it’s  a  game  for  forward  thinkers…  Free-­‐Flowing  Football   Content  Marke1ng  
    8. You’ll  s1ll  get  results  with  tradi1onal  tac1cs   Typical  Stoke  City  Goal  
    9. But  it  will  only  take  you  so  far…  
    10. Be  ahead  of  the  curve  –  and  you’ll  get  rewarded   Typical  Barcelona  Goal  
    11. Because  Google  says  it  is!  hJp://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349  
    12. Correla1on  of  content  vs  traffic  proves  it  is   Tripadvisor has more content = more traffic = better conversion because that traffic is long tail
    13. Make  yourself  panda-­‐proof!   Winners   Losers   vs  (Great  content)   (Poor  content)  
    14. Make  it  the  centre  of  your  online  strategy   hJp://www.copyblogger.com/content-­‐marke1ng/  
    15. hJp://econsultancy.com/uk/reports/content-­‐marke1ng-­‐survey-­‐report  
    16. Google+  is  a  channel  for  connec1ng     authors  with  content  
    17. Who  links  to  you  is  going  to  be  more  important   than  where  it’s  from   Important  Author   Less  Important  Author   Less  Authorita1ve  Site   More  Authorita1ve  Site  Agent  Rank  filed  Aug  2011:    hJp://www.seobythesea.com/2011/11/agent-­‐rank-­‐or-­‐google-­‐plus-­‐as-­‐an-­‐iden1ty-­‐service-­‐or-­‐digital-­‐signature/  
    18. Author  topical  authority  is  to   become  more  important  
    19. Don’t  give  up  on  backlinks  yet  –    social  signals  aren’t  enough  alone  
    20. Use  tools  to  find  influen1al  authors  
    21. Hire  authors,  not  copywriters  

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