Presentation from the BlueGlass UK launch party in London - looking at the content marketing in the UK, and what's to come next from Google.

3.
The
game
is
changing…

4. Old
tac1cs
hold
an
uncertain
future...

5. More
commonly
experiencing
disappoin1ng
results…

6. All
while
the
forward-­‐thinkers
are
taking
a
lead…

7. And
celebrate
very
successful
results…

8. Old
tac1cs
used
to
work
very
well…
Old
Fashioned
Tac1cs
Tradi1onal
Link
Building

9. But
now
it’s
a
game
for
forward
thinkers…
Free-­‐Flowing
Football
Content
Marke1ng

10. You’ll
s1ll
get
results
with
tradi1onal
tac1cs
Typical
Stoke
City
Goal

11. But
it
will
only
take
you
so
far…

12. Be
ahead
of
the
curve
–
and
you’ll
get
rewarded
Typical
Barcelona
Goal

14. Because
Google
says
it
is!
hJp://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349

15. Correla1on
of
content
vs
traffic
proves
it
is
Tripadvisor has more content = more traffic
= better conversion because that traffic is long tail

16. Make
yourself
panda-­‐proof!
Winners
Losers
vs
(Great
content)
(Poor
content)

17. Make
it
the
centre
of
your
online
strategy
hJp://www.copyblogger.com/content-­‐marke1ng/

18. hJp://econsultancy.com/uk/reports/content-­‐marke1ng-­‐survey-­‐report

24. Google+
is
a
channel
for
connec1ng
authors
with
content

25. Who
links
to
you
is
going
to
be
more
important
than
where
it’s
from
Important
Author
Less
Important
Author
Less
Authorita1ve
Site
More
Authorita1ve
Site
Agent
Rank
filed
Aug
2011:
hJp://www.seobythesea.com/2011/11/agent-­‐rank-­‐or-­‐google-­‐plus-­‐as-­‐an-­‐iden1ty-­‐service-­‐or-­‐digital-­‐signature/

26. Author
topical
authority
is
to
become
more
important

27. Don’t
give
up
on
backlinks
yet
–
social
signals
aren’t
enough
alone

28. Use
tools
to
find
influen1al
authors

29. Hire
authors,
not
copywriters