How to Earn Visibility & Links With Content

How to Earn Visibility & Links with Content SES London

http://www.optimising.com.au/blog/googles-penguin-update-pushes-for-user-friendly-content

“Content marketing” Growth vs. Penguin updates:Source: http://01100111011001010110010101101011.co.uk/2012/11/google-updates-and-search-behaviour-towards-content-marketing/

Google hates this kind of link building

Google has more signals on quality than ever

Your bounce rates (back to SERPs)

Referring traffic from links

Referring traffic from social shares

Your writers’ authority & influence

Your brand’s reputation

Correlation shows social has great data – but don’t give up on links yet!http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/

Re-educating clients on quality vs. quantity is hard!2011 Link Building Monthly Report: 2013 Link Building Report:

You need quality, method & patience to pay off

Be remarkable…http://www.ted.com/talks/kid_president_i_think_we_all_need_a_pep_talk.html

Be insightful…

Be first…http://www.blueglass.com/blog/google-ad-rules/

Be creative…www.airbnb.com/annual/

Be creative…

Be useful…http://www.vouchercodes.co.uk/most-wanted/

Be useful…

Be unique… http://wish.co.uk/

Be unique…

Be agile…

Be quick…

Be prepared to adapt!

For best outreach results, you need an audience –social media = likes/shares/retweets, but rarely links

1) Educate your client/boss to focus on the end result & be prepared to learn along the way

2) Your publish button is your biggest link building weapon

Useful outreach metric: average links per post

3) Send Google brand signals they can’t ignore http://www.dummies-for-destruction.co.uk/random/wp-content/who_owns_what.jpg

(or just make your brand the market leading keyword!)

4) Your outreach placements generate natural links & co-citations themselves

http://kaiserthesage.com	4483
https://twitter.com	186
http://www.scoop.it	52
http://translate.googleusercontent.com	20
http://kred.com	10
http://gamecore.ewebtracker.info	9
http://eventifier.co	7
http://www.linkedin.com	5
http://pinterest.com	2
https://www.rebelmouse.com	2
http://tweetedtimes.com	1
http://tweets.kissmetrics.com	1
http://www.twylah.com	1

How to Earn Visibility & Links With Content

by Kevin Gibbons on Feb 20, 2013

Accessibility

Categories

Upload Details

Usage Rights

13 Embeds 4,779

Statistics

How to Earn Visibility & Links With Content Presentation Transcript