The 33 Undisputable Laws of Content Marketing Success

33 Laws of
Content Marketing
Success
www.thesaleslion.com

Content marketing is not new.

The principles are
older than time.

Understand and apply the sacred

LAWS.

Theyyou answer.
ask,

1

When a prospect or customer
asks your company a question,
you need to answer it.
Marcus Sheridan, The Sales Lion

The goal is
to be helpful.

2

[ You don’t need to appear intelligent. ]


Great listeners
never run out
of content.

3


Ask for action.
People are more likely to do
what you want, when you ask them.
[ This is your “call to action.” ]

4


Be unbiased.

5

If you’re biased in the way
you communicate,
you won’t earn trust.


People remember
stories over facts.

6

[ Any day of the week. ]


Listen...

7

All this marketing stuff we talk about
is essentially the art of listening,
communicating and teaching.
[ The rest is just fancy words. ]


The best teachers
always gain the most
trust and respect.

8


Enthusiasm and passion
always beat dry
and boring.

9


Insourcing content
almost always beats
outsourcing.

10

[ You’ll get better results. ]


Everyone is looking
for leaders.
[ In every industry. ]

11


Leaders sell
more stuff.

12


Some “just okay”
content that is published
will crush the
“awesome content”
that never gets
published.

13


It is more important
to get better than
be perfect.

14


Great content marketing
companies don’t allow their
competition to dictate what
they write about.
Their sole guiding light is

15

is the ideal customer
[ and no one else ].

You have to produce
average content
to learn how to produce
great content.

16


Everyone has a story.
Most just don’t realize
[ or appreciate. ]
their story.

17


Amazing stories
pertaining to your industry
are all around you.
Make sure to see them unfold.

18


Content marketing
as a “culture” will
always beat content
marketing as
a “program.”

19


Industry thought leaders
put their opinions
out there.
[ And are strong enough to take it from both sides. ]

20


The best content marketers
embrace who
they are NOT
just as much as who
they ARE.

21


The more red tape,
lawyers and bottlenecks
a company has, the more
they stink at content
marketing.

22


Consumers see things in
terms of their “problems,”
not your company’s
“stuff” or “features.”

23


Great companies
don’t care if others
have addressed the
same subjects.
[ They want the market to
know their “doctrine”on it. ]

24


Useful beats
amazing.

25


Not all customer questions have a simple answer.

The most effective content
marketers know how to respond:
“It depends...”

26


The formula for failure:

The organization does not
buy into content marketing
from top to bottom.

27


The great ones think
EXACTLY
as customers do.

28


Content marketing is a
JOURNEY...
not a destination.

29


Honest and transparent
content will always be
in makes it aminority. ]
the powerful trust-builder.
[ Which

30


When you try too hard
to sound smart,
you will sound
STUPID.

31


People learn differently.

[ Some want to read. Some want to listen. Some want to watch. ]

The most effective
content marketers
embrace the idea and respond
with an appropriate
media mix.

32


Platforms
come and go.
The principles of content marketing never die.

33


Marcus Sheridan
The Sales Lion

www.TheSalesLion.com

The 33 Undisputable Laws of Content Marketing Success

More Related Content

What's hot

Similar to The 33 Undisputable Laws of Content Marketing Success

Recently uploaded

The 33 Undisputable Laws of Content Marketing Success