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How	  to	  compete	  with	                 brands	  for	  highly	               compe66ve	  keywords	                     ...
The	  days	  of	  quick	  wins	  have	  gone	  –	  	             Panda	  soon	  fixed	  that…	     Winners	                ...
Work	  smarter,	  not	  harder…	  
How	  does	  OkCupid	  compete	  with	  Match.com’s	  huge	  paid	  media	  budgets?	                                     ...
It	  doesn’t…	  they	  focus	  on	  great	  content	  instead	                                                      @kevgi...
This	  gets	  them	  short-­‐term	  success…	                                                  @kevgibbo	  
It	  strengthens	  their	  online	  reputa6on…	                                                  @kevgibbo	  
And	  it	  builds	  them	  into	  an	  organic	  posi6on	    where	  they	  can	  seriously	  compete…	                   ...
And	  not	  just	  on	  long-­‐tail	  terms!	                                                      @kevgibbo	  
It	  even	  makes	  them	  more	  defensible	  to	           the	  odd	  sitewide	  footer	  link!	                       ...
And	  they’re	  not	  the	  only	  ones	  doing	  it…	                           @kevgibbo	  
3	  Takeaway	  Tips	  
1)	  Focus	  on	  quality,	  not	  quan1ty	  1	  great	  piece	  of	  content	  is	  much	  be^er	  than	  4-­‐5	  good	  ...
2)	  Move	  quickly	  	  	  Blogging	  allows	  brands	  to	  get	  content	  out	  there	                                ...
3)	  But	  don’t	  be	  cheap	  It’s	  not	  about	  volume,	  it’s	  about	  results!	                                   ...
Thank	  You	  Kevin	  Gibbons	  kevin@quaturo.com	  	  www.quaturo.com	                                             @kevgi...
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How to Become an Authority Within your Niche

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This was a 5-min presentation I did at #SEObarcamp on 22nd Aug 2012 - looking at how to build an online brand to benefit in organic search.

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Transcript of "How to Become an Authority Within your Niche"

  1. 1. How  to  compete  with   brands  for  highly   compe66ve  keywords    Kevin  Gibbons  Founder,  Quaturo    August  2012  -­‐  #SEOBarcamp   @kevgibbo  
  2. 2. The  days  of  quick  wins  have  gone  –     Panda  soon  fixed  that…   Winners   vs   Losers  (Great  content)   (Poor  content)   @kevgibbo  
  3. 3. Work  smarter,  not  harder…  
  4. 4. How  does  OkCupid  compete  with  Match.com’s  huge  paid  media  budgets?   @kevgibbo  
  5. 5. It  doesn’t…  they  focus  on  great  content  instead   @kevgibbo  
  6. 6. This  gets  them  short-­‐term  success…   @kevgibbo  
  7. 7. It  strengthens  their  online  reputa6on…   @kevgibbo  
  8. 8. And  it  builds  them  into  an  organic  posi6on   where  they  can  seriously  compete…   @kevgibbo  
  9. 9. And  not  just  on  long-­‐tail  terms!   @kevgibbo  
  10. 10. It  even  makes  them  more  defensible  to   the  odd  sitewide  footer  link!   @kevgibbo  
  11. 11. And  they’re  not  the  only  ones  doing  it…   @kevgibbo  
  12. 12. 3  Takeaway  Tips  
  13. 13. 1)  Focus  on  quality,  not  quan1ty  1  great  piece  of  content  is  much  be^er  than  4-­‐5  good  posts     @kevgibbo  
  14. 14. 2)  Move  quickly      Blogging  allows  brands  to  get  content  out  there     @kevgibbo  
  15. 15. 3)  But  don’t  be  cheap  It’s  not  about  volume,  it’s  about  results!   @kevgibbo  
  16. 16. Thank  You  Kevin  Gibbons  kevin@quaturo.com    www.quaturo.com   @kevgibbo  
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