This was a 5-min presentation I did at #SEObarcamp on 22nd Aug 2012 - looking at how to build an online brand to benefit in organic search.

1. How
to
compete
with
brands
for
highly
compe66ve
keywords
Kevin
Gibbons
Founder,
Quaturo
August
2012
-­‐
#SEOBarcamp
@kevgibbo

2. The
days
of
quick
wins
have
gone
–
Panda
soon
fixed
that…
Winners
vs
Losers
(Great
content)
(Poor
content)
@kevgibbo

3. Work
smarter,
not
harder…

4. How
does
OkCupid
compete
with
Match.com’s
huge
paid
media
budgets?
@kevgibbo

5. It
doesn’t…
they
focus
on
great
content
instead
@kevgibbo

6. This
gets
them
short-­‐term
success…
@kevgibbo

7. It
strengthens
their
online
reputa6on…
@kevgibbo

8. And
it
builds
them
into
an
organic
posi6on
where
they
can
seriously
compete…
@kevgibbo

9. And
not
just
on
long-­‐tail
terms!
@kevgibbo

10. It
even
makes
them
more
defensible
to
the
odd
sitewide
footer
link!
@kevgibbo

11. And
they’re
not
the
only
ones
doing
it…
@kevgibbo

12. 3
Takeaway
Tips

13. 1)
Focus
on
quality,
not
quan1ty
1
great
piece
of
content
is
much
be^er
than
4-­‐5
good
posts
@kevgibbo

14. 2)
Move
quickly
Blogging
allows
brands
to
get
content
out
there
@kevgibbo

15. 3)
But
don’t
be
cheap
It’s
not
about
volume,
it’s
about
results!
@kevgibbo

16. Thank
You
Kevin
Gibbons
kevin@quaturo.com
www.quaturo.com
@kevgibbo