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Social Media Boot Camp

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Ken Burbary
Ken Burbary

This was my keynote presentation for the Social Media Boot Camp Conference at Automation Alley on 3-25-09

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Social Media Boot Camp
What is Social Media? An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
Conf used?
People Participating…
People Participating…
People Participating…
People Sharing… People Sharing…
People Sharing…Too Much People Sharing…
Social Media is an unstoppable global phenomenon
Facebook Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Facts ,[object Object],[object Object]
Online Video Facts U.S. Internet users viewed 14.8 billion online videos during the month of January 2009
93% of Americans online expect companies to have a Social Media presence
Don’t ignore the movement “ Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in Social Networking sites like Facebook” - Forrester’s Charlene Li & Josh Bernoff (Groundswell 2008)
Getting Started…(safely)
Get involved personally!
Keep it Strategic Silly! (K.I.S.S.) ,[object Object],[object Object]
POST Approach
P is for People Understand your audience: Listen to them and their conversations Focus on their problem(s)
How to LISTEN a.k.a. Social Media Monitoring
Free Monitoring Tools
Paid Monitoring Tools
Monitoring Dashboard
Other Considerations ,[object Object],[object Object],[object Object]
Benefits for brands ,[object Object],[object Object],[object Object],[object Object]
Benefits cont… ,[object Object],[object Object],[object Object]
Social Media Tips & Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Worst Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ford Motor Company A Brand doing it well…
Ford Motor Company They listened to the conversation their customers were having online…
And discovered…
And discovered…
And discovered…
Houston : We have a problem! ,[object Object],[object Object]
Ford’s Social Media Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Social Media Successes ,[object Object],[object Object],[object Object]
Ken Burbary [email_address] Twitter: kenburbary Blog: http://www.kenburbary.com

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Social Media Boot Camp

Editor's Notes

  1. Social Media Boot Camp - Keynote Presentation at Automation Alley 3-25-2009 My name is Ken Burbary, and I am the Vice President of Digital Marketing at Big Communications, an integrated healthcare communications agency located in Ferndale, Michigan.