Publizitate Eraginkortasunaren Baliosoena 2

2. Nola neurtu publizitate eraginkortasuna 2.1. Salmentetan oinarrituta 2.2. Kanpaina plazaratu aurretik 2.3. Hartzailearen oroitzapenaren arabera

2.1. Salmentetan oinarrituta ,[object Object],[object Object],[object Object],[object Object],[object Object]

a) Dedukzio sinplearen prozedura ,[object Object],[object Object],[object Object],[object Object],[object Object]

Zeintzuk dira beste faktore horiek? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Faktore horiek deuseztatuta edo kontrolatuta… ,[object Object],[object Object],[object Object],[object Object],[object Object]

b) Analisi matematikoaren prozedura ,[object Object],[object Object]

Kontuan har daitezkeen bariableak… ,[object Object],[object Object],[object Object],[object Object]

Publizitateak bi eratan eragingo du beste bariableen gainean… ,[object Object],[object Object]

c) Neurketa elektronikoa: single source ,[object Object],[object Object],[object Object],[object Object]

Nola egiten da? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Prozesu metodologikoa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Single source metodoaren desabantailak ,[object Object],[object Object],[object Object],[object Object],[object Object]

2.2. Publizitate pre-testa ,[object Object],[object Object],[object Object]

Pre-testaren helburuak ,[object Object],[object Object],[object Object],[object Object],[object Object]

a) Pre-test motak: gauza pen unearen arabera ,[object Object],[object Object],[object Object]

b) Metodologiaren arabera ,[object Object],[object Object]

Pre-test publizitariorako metodologia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metodologia (eta II) ,[object Object],[object Object]

2.3. Post-test publizitarioa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

a) Oroitzapena neurtzeko post-testa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Oroitza pena neurtzeko post-testa (II) ,[object Object],[object Object],[object Object],[object Object]

b) Marka oroitzapena ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publizitate Eraginkortasunaren Baliosoena 2

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Publizitate Eraginkortasunaren Baliosoena 2