1.
Dr. Benjamin Jörissen
http://joerissen.name
benjamin@joerissen.name
The Medialisation of Sight
International Conference
„Exploring the Senses – Emotions,
Performativity, and Ritual“
Freie Universität Berlin, 9.12.2011
http://www.senses-ritual.uni-hd.de

2.
„Medialisation“

3.
„Medialisation“
Externalisation of sight (technological eye)

4.
„Medialisation“
Externalisation of sight (technological eye)

5.
„Medialisation“
Externalisation of sight (technological eye)

6.
„Medialisation“
Externalisation of sight (technological eye)

7.
„Medialisation“
Externalisation of sight (technological eye)
Prosthetic extension (eye-camera)

8.
Andreas Feininger, „The Photojournalist“, 1951
Externalisation of sight (technological eye)
Prosthetic extension (eye-camera)

9.
Andreas Feininger, „The Photojournalist“, 1951
Externalisation of sight (technological eye)
Prosthetic extension (eye-camera)

10.
„Medialisation“
Externalisation of sight (technological eye)
Prosthetic extension (eye-camera)
First- vs. second-order-mediality of sight

11.
„Medialisation“
Externalisation of sight (technological eye)
Prosthetic extension (eye-camera)
First- vs. second-order-mediality of sight

12.
structural aspects of „sight“

13.
structural properties of sight
distance, intermediation

14.
structural properties of sight
distance, intermediation
basic „inside/outside“–scheme
of visual experience

15.
structural properties of sight
distance, intermediation

16.
structural properties of sight
distance, intermediation

17.
structural properties of sight
distance, intermediation
basic „inside/outside“–scheme
of visual experience
optics, optical flaws

18.
structural properties of sight
distance, intermediation
basic „inside/outside“–scheme
of visual experience
optics, optical flaws
spatial structure

19.
structural properties of sight
seeing, looking, gazing
distance, intermediation
basic „inside/outside“–scheme
of visual experience
optics, optical flaws
spatial structure

20.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination
distance, intermediation
basic „inside/outside“–scheme
of visual experience
optics, optical flaws
spatial structure

21.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination
distance, intermediation
basic „inside/outside“–scheme
of visual experience
optics, optical flaws
spatial structure
construction by means of
memory + recognition

22.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination
temporal structure
distance, intermediation
basic „inside/outside“–scheme
of visual experience
optics, optical flaws
spatial structure
construction by means of
memory + recognition

23.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination using gazes als gestures
temporal structure
distance, intermediation
basic „inside/outside“–scheme
of visual experience
optics, optical flaws
spatial structure
construction by means of
memory + recognition

24.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination using gazes als gestures
temporal structure
distance, intermediation
basic „inside/outside“–scheme
of visual experience seeing my gaze being seen
optics, optical flaws
spatial structure
construction by means of
memory + recognition

25.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination using gazes als gestures
temporal structure
distance, intermediation
basic „inside/outside“–scheme
of visual experience seeing my gaze being seen
optics, optical flaws seeing seeing/
spatial structure seeing being seen
construction by means of
memory + recognition

26.
structural properties of sight
experience
distance, intermediation
basic „inside/outside“–scheme
of visual experience seeing my gaze being seen
optics, optical flaws seeing seeing/
spatial structure seeing being seen
construction by means of
memory + recognition

27.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination using gazes als gestures
temporal structure
action

28.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination
temporal structure
somatic
distance, intermediation
basic „inside/outside“–scheme
self
of visual experience
optics, optical flaws
spatial structure
construction by means of
memory + recognition

29.
structural properties of sight
using gazes als gestures
world
seeing my gaze being seen
seeing seeing/
seeing being seen

30.
structural properties of sight
seeing, looking, gazing
eye-hand-coordination using gazes als gestures
temporal structure
distance, intermediation
basic „inside/outside“–scheme
of visual experience seeing my gaze being seen
optics, optical flaws seeing seeing/
spatial structure seeing being seen
construction by means of
memory + recognition

31.
double chiasma
seeing, looking, gazing
action
eye-hand-coordination using gazes als gestures
temporal structure
somatic self world
distance, intermediation
basic „inside/outside“–scheme
of visual experience
experience seeing my gaze being seen
optics, optical flaws seeing seeing/
spatial structure seeing being seen
construction by means of
memory + recognition

32.
mediality of sight
seeing, looking, gazing
action
eye-hand-coordination using gazes als gestures
temporal structure
somatic self world
distance, intermediation
basic „inside/outside“–scheme
of visual experience
experience seeing my gaze being seen
optics, optical flaws seeing seeing/
spatial structure seeing being seen
construction by means of
memory + recognition

33.
mediality of sight
self world
seeing as gaze as
action
action gesture
seeing as experience of
experience
experience being seen

34.
mediality of sight
self world
seeing as gaze as
action
action gesture
seeing as experience of
experience
experience being seen

35.
mediality and medialisation

36.
mediality of sight
seeing as gaze as
action gesture
seeing as experience of
experience being seen

37.
cultural order(s) of sight
mediality of sight
seeing as gaze as
action gesture
seeing as experience of
experience being seen

38.
cultural order(s) of sight
medialisation of sight?
mediality of sight
seeing as gaze as
action gesture
seeing as experience of
experience being seen

39.
„mediatisierte“ Sichtbarkeit, Anordnung,
Form Sinn, Aufzeichnung
„Mediatisierung“
(Ereignis)
Medium
{ Medialität (struktural)
Materialität (amedial)

40.
„mediatisierte“ visibility, order,
Form meaning
Medium
The dispositiv of mediality following Mersch 2002, S. 56 ff.

41.
„mediatisierte“ visibility, order,
Form meaning
Medium
{ Mediality (structural)
Materiality (non-medial)
The dispositiv of mediality following Mersch 2002, S. 56 ff.

42.
„mediated“ visibility, order,
form meaning
„Mediatisation“
(emergent event)
Medium
{ Mediality (structural)
Materiality (non-medial)
The dispositiv of mediality following Mersch 2002, S. 56 ff.

43.
action
aisthesis, perception

44.
action
aisthesis, perception
interpretation ➔ reconceptualisation ➔ coding

45.
„medialisation of sight“
modes and examples

46.
Disciplination of sight in
Counterstrike-gaming

47.
http://www.youtube.com/watch?v=9Bt_imFIYQU

48.
Self-exposure as a medialised
care of the self

49.
Quelle: mtv.com
http://www.mtv.com/shows/i_want_a_famous_face-2/series.jhtml

50.
Quelle: mtv.com

51.
Quelle: mtv.com

52.
Quelle: mtv.com

53.
Quelle: mtv.com

54.
Quelle: mtv.com

55.
Quelle: mtv.com

56.
Quelle: mtv.com

57.
Quelle: mtv.com

58.
Jennette Kate Winslet
http://www.mtv.com/onair/i_want_a_famous_face/meet_the_patients/

59.
The governementalisation of sight in
online-networking-platforms

60.
?

61.
?
?
?
??

62.
practices of self-governance within
visual ,economies of recognition‘:
The individual as its own
„creative industry“
?
?
?
??

63.
Free-flowing viral subversions of
visual hegemoniality
in photoshop memes

64.
„County mayor Li Ningyi and vice-mayor Tang Xiaobing are
inspecting the newly constructed country road at Lihong Town.“
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials

65.
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials

66.
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials

67.
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials

68.
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials

69.
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials

70.
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials

71.
John Pike, the „pepper spraying cop“
Source: http://www.guardian.co.uk/commentisfree/2011/nov/23/pepper-spraying-cop-photoshop-justice

72.
http://peppersprayingcop.tumblr.com/

73.
http://peppersprayingcop.tumblr.com/

74.
http://peppersprayingcop.tumblr.com/

75.
http://peppersprayingcop.tumblr.com/

76.
http://peppersprayingcop.tumblr.com/

77.
http://peppersprayingcop.tumblr.com/

78.
1) Virally gaining public attention ➔
immediate loss of control
2) Creating visual difference
(remix)
3) Decontextualisation of the image from
its former context: a process of political
(re-) approproation of the public view

79.
Dr. Benjamin Jörissen
http://joerissen.name
benjamin@joerissen.name
Thank you!
Slides available at:
www.joerissen.name