This document describes a "Coming Soon" presentation service to boost home marketing before listing a home on the MLS. The presentation gives buyers and agents a sneak preview of homes coming to the market through exclusive listings on HomeSearchAnnArbor.com. This is meant to increase interest and reduce time on the market. Key aspects of the presentation include announcing the home to local agents, marketing to potential buyers, advertisements, and taking time to stage and photograph the home to make the best first impression when it does hit the MLS. Both agents and buyers express enthusiasm for learning about upcoming listings through this service.

1. “COMING SOON”
Homes
Experience the Exclusive HomeSearchAnnArbor.com Presentation
for Your Home
Presents

2. What Is
The “Coming Soon”
Presentation?

3. Our “Coming Soon” Presentation is the fastest way to
boost your home marketing to the highest level possible.
BEFORE we begin showing your home through
MLS, we present your home
exclusively on HomeSearchAnnArbor.com to
entice buyers & agents by giving them
A SNEAK PREVIEWA SNEAK PREVIEW
of what will be coming soon to the market!
This increases interest andThis increases interest and
reduces your time on market!reduces your time on market!

4. The Fastest Way to Create
The ‘BUZZ’ About Your Home
HomeSearchAnnArbor.com
Our “Coming
Soon” presentations are offered only on
HomeSearchAnnArbor.com, not in MLS.
GET THE WORD OUT
We announce your home to the Top 500 agents in
the Ann Arbor area.
FUTURE BUYERS
We market your “Coming Soon” home to a database
with 15,000+ future home buyers.
ADVERTISEMENT
We advertise our “Coming Soon” homes on radio, TV
and the Internet – buyers love it!

5. The “Coming Soon” Presentation
CURIOSITY!
Take time to build suspense andbuild suspense and
marketing momentummarketing momentum by using the
oldest motivation known to man…

6. PREPARATION
 Our sellers take a week to a few months to
stage and polish their home’s presentation.
STAGING
 They take full advantage of our staging
consultation including a detailed
recommendation report of each area of their
home.
PHOTOGRAPHY & VIRTUAL TOUR
 Our professional photographer captures your home in
magazine quality photographs and virtual tour
through a Nikon DX Digital SLR with wide angle lens.
The “Coming Soon” Presentation

7. FLOORPLAN
 Add the floor plan to your presentation.
HOME DESCRIPTION
 Illustrate your home in marketing-specific
keywords and detailed description, highlighting
the important features.
PERSONAL TOUCH
 We add “your home’s story” to add the personal
touch.
 We add your comments about the neighborhood.
The “Coming Soon” Presentation

8. We take the time to
help you prepare your
home’s
best presentation
to make an impressive
Entrance to the Market!
Details make all the
difference!
The “Coming Soon” Presentation

9. What do Realtors say about
The “Coming Soon” Presentation?
“Nice touch and good idea!
– Pamela (agent)
“Thanks! I’ll run it through the prospect list!
– Don (agent)
“My client wants to see
this property and is
looking for a house in
this area. He’d rather
have the right location at
the right price and add
value himself. He’d
prefer the seller didn’t
mess with anything. ”
– Tip (agent)
Great idea!!! Thanks for
sharing the list with me.
– Jo Ann (agent)
Thanks, great info!
- Rose (agent)

10. What do buyers say about our
“Coming Soon” Presentations?
“Could you get us in to see this house
this weekend? We are
considering listing our house and
we would LOVE this one!”
–Heather, home
seller/buyer
“We are coming down next week. Please see if
you can get us in this home. We really want to add
it to the list of homes to preview before we buy.”
– Patty, homebuyer from Florida
“Thanks, for keeping
me up to date. Send
me everything you
have.”
– Robin, home buyer

11. Take your home marketing to the
highest level possible with
The “Coming Soon” Presentation
from