Marketing ProposalPrepared For: Mike & Victoria Ulrich5699 Cascade Place, Boulder, CO 80303 Presented By: The White-O’Connor Team Beth & Tom White-O’Connor, Broker Associates Coldwell Banker,Boulder, Colorado 720-366-6196 (B) 720-276-0826 (T)
The White-O’Connor Team Beth & Tom White-O’Connor Broker Associates Coldwell Banker, Boulder, CO Agent Photo 720-366-6196 (B) 720-276-0826 (T)• Specialists in preparing homes for sale and home staging• Extensive knowledge of Boulder County• Outstanding communication & negotiation skills• Full-service customized marketing plan• Dedicated to excellent service, attention to detail and results
Recent client feedback “There are many people who will help you sell your house in Boulder. If you want a real estate team that will add focused energy, presentation expertise, good humor, and personal sensitivity to the experience, we highly recommend Tom and Beth White-O’Connor.” Tom and Carol Gordon 5657 Euclid Place, Boulder, CO email@example.com, phone: 414-478-2207
Welcome to Coldwell Banker Residential BrokerageThank you for giving us the opportunity toexplain our plan to market your home forsale. As you may know, Coldwell Banker isthe largest real estate company inColorado, and the United States. Ourcompany’s success is rooted in thecomprehensive marketing plan we provide.We also take pride in the skills andexperience and the high level of customerservice that we bring to our clients. We lovewhat we do and we bring energy, creativityand professionalism to the work we do tohelp you sell your home.
Why choosing the #1 real estatecompany in Coloradowill make the difference• Cutting Edge Marketing Program - Internet, Video, YouTube, TV & Print exposure• Name recognition, value and experience• With 14 offices and more than 1,100 Broker Associates in Colorado, we provide greater exposure among more real estate professionals• Increased marketing strength and leverage
Our plan to help you sell your homeOur plan to help you sell your home includes the following 5 areas which wewill explain in detail.• Home Preparation and Staging• Marketing• Negotiation• Transaction Management• Market Analysis and Pricing of your Home
Getting the highest price for your homeStaging & MarketingLike any Home Seller, you want to get the highest price in the least amountof time for your home. There are 2 main controllable factors that we focus onto help you achieve that goal. Staging - making your home look its best through home preparation and staging assistance. Marketing - reaching the greatest number of buyers through superior marketing methods.
Why Stage your Home?• You make more money: Stagedhomes sell for approximately 10% more• Your Home sells faster: Stagedhomes Spend 78% less time on themarket than an “un-staged” homeStaging is the process of preparingyour home for sale. It involveseverything from cleaning, de-clutteringand touch-up painting to arrangingfurniture, and adding design accents.
Staging - expert assistanceBefore becoming Realtors, we ran asuccessful home decorating business forover 20 years. Our services includedpreparing homes for sale. We had greatsuccess helping sellers sell their homesquickly by doing cost effective, high impactimprovements like touch-up painting,updating lighting and bath fixtures, removingold wallpaper and many other things to makethe home look its best.As part of our service, we provide freeconsultation and assistance helping youto prepare your home for sale.
Staging tipsDeclutter• Start packing now - books, toys, sports gear, clothes, etc. Your house will show better with Less Stuff.• Clear off counters, table tops, bureaus, etc. of excess items• Streamline the number of pictures hanging on the wall. It will make the house feel more open.• Straighten up book shelves.• Remove excess and worn furniture.• De-Personalize by removing most family photos, awards, diplomas, etc. This makes it easier for a buyer to visualize themselves in the home.
Staging tipsDetail• Clean Everything inside!• Straighten up the yard - weed, pick up debris, sweep, make it look nice.• Touch Up Paint or Re-Paint walls, baseboards, trim as needed• Use Flowers! Buy flowers (nice artificial ok too!). Great for entries, baths, kitchens, etc.• Use colorful accents like towels and rugs in the baths.• Replace dated fixtures like lights & towel bars with new ones. Low cost, big return.• Use decorative items on the counters in kitchen and baths.
MarketingOur customized, Previews Marketing Programis specifically designed for high-end homes likeyours. We’ve studied home buyers and we knowwhere they go to look for homes and what theywant to see. Our marketing strategy is targetedto reach every channel that buyers use in theirsearch process, from the Internet to yard signsto the newspaper.The following slides detail these marketingmethods.
Marketing - Based on ResearchThe chart below shows the various methods Home Buyers use to find Homes. Ourmarketing plan is specifically designed to cover all these methods, insuring thebroadest possible exposure of your home.
Internet MarketingWhere the Buyers Are92% of home shoppers use theInternet as part of their home searchprocess. Therefore, a comprehensiveonline marketing program is essentialto generate the greatest possibledemand for your home.
Internet Marketing - What We DoWe’ve become the first company to fully embrace the Internet with a far-reaching vision and anannual Internet marketing budget of almost $45 million. Now, when you ask “what are youdoing to sell my home?”, we can respond:• “We’re driving traffic to your home through unprecedentedspending at America’s leading Internet real estate sites andportals.”• “We’re posting 25 or more photos of your home, videosand a detailed property description." In fact, homes withmultiple photos generate 299% more hits online than thosewithout.• “We’re using 70,000 search terms at the Internet’s biggestsearch engine sites to drive home buyers to our onlineproperties.”• “We’re distributing your home’s listing to over 400websites.”
Internet MarketingColdwell Banker Residential Brokerage offers technologically savvy home buyers more waysto find more homes via the Internet than any other real estate company. Your home will belisted in over 400 websites including the most visited sites like Realtor.com, Zillow, Trulia,Yahoo Real Estate and many more.
Internet Marketing - Enhanced ListingsIn a survey of online home buyers, 81% found detailed property information very useful. To satisfythis consumer preference, all of our listings on REALTOR.com and the other top propertywebsites are Showcase Enhanced Listings that include a highlighted bar to help your home standout amongst the other online listings, multiple photographs of your property and a detailed writtenproperty description.
Marketing to Real Estate AgentsThrough 2 MLS Services Over 85% of Buyers use a Real Estate agent to find a home to purchase. Agents find homes in the Multiple Listing Service (MLS). We are among the 20% of Real Estate Agents that subscribe to both the Denver area MLS (Metrolist) and the Boulder/Ft. Collins MLS (IRES). This increases your home’s exposure to many more agents and their buyers.
TV Show - 9News/My20 Coldwell Banker TV Show Coldwell Banker is the only Real Estate company in Colorado that has it’s own TV show. As part of our service, we will have a 60 second professional video made of your home. This video will air on the Coldwell Banker TV show on Saturday morning on 9News/My20 and will permanently reside on YouTube. We will direct buyers to the video through our internet marketing campaign and MLS listings. Buyers love to watch videos of properties so this is a very effective marketing tool.
Mobile Brochure CB Mobile Brochure When a home buyer drives by your house and sees our Coldwell Banker yard sign, they’ll also see a toll free number to call for information. This Coldwell Banker exclusive delivers property information - text descriptions, photos and videos - instantly to a consumer’s cell phone. While the potential buyer is seeing photos of your home, we are receiving their phone number so we can call and provide additional information to them.
Open HousesOver 40% of Home Buyers visit Open Housesin their home search process. We love doingopen houses and find them to be a veryeffective marketing tool.Prior to each open house, we post signs at allthe nearby intersections and advertise atvarious websites online to attract potentialbuyers.We’ll also hold an Open House for localBrokers to invite them to see your home.
Magazine AdvertisingWhen you list with us, we will place a professionallyphotographed print ad in Colorado Homes & Lifestylesmagazine. As the oldest and most read home designmagazine in Colorado, Colorado Homes & Lifestylescaters to upscale readers with information and ideas that areuseful, sophisticated and inspiring. With a distribution tomore than 32,000 affluent individuals throughout the stateand newsstands in Arizona, California, Idaho, Illinois, Texasand Wyoming, Colorado Homes & Lifestyles reaches animportant audience—beyond our local marketplace.All properties that are advertised in Colorado Homes &Lifestyles are also featured on their website,ColoradoHomesMag.com and the digital reprint that iscreated for each issue, so your property reaches far beyondthe pages of the magazine.
Local newspaper advertisingWe showcase your property tothousands of weekly readers byconsistently advertising in the BoulderDaily Camera. A print photo ad ofyour home will appear in the SundayDaily Camera weekly.
Additional MarketingIn addition to Internet, newspaper and magazine ads, video and open houseswe attract qualified buyers by using the following methods: • Property Flyer – We prepare a professional, color flyer with photos and highlights of your home to distribute to potential buyers • Just Listed Postcards – We’ll create and distribute professional postcards announcing that your home is now on the market to your neighborhood • Virtual Postcard – Tapping into our vast network of real estate and personal and professional contacts, we will create and mass distribute a professional e-postcard announcing your home’s availability
Additional Marketing• Other Brokers – We cooperate with and invite other brokers in the community to tour your home in order to find a buyer• Relocation Connection – Prospects for your home also come from relocation services. Coldwell Banker is affiliated with the largest relocation company in the country, Cartus, which drives additional buyers to your home.• Referral Network – Weekly sales and periodic regional meetings allow Broker Associates to present new listings. Other Broker Associates then refer to their client databases to identify potential buyers and arrange viewing appointments
Skillful negotiationWhen offers are presented, we will adviseyou and help you obtain the best possibleprice and terms. Understanding the variousstandard contract forms and the vast arrayof contractual issues is key to negotiating thebest terms to meet your needs.Using excellent communication with potentialbuyer’s agents and skillfully directingconversations to achieve a mutuallyacceptable offer is of the utmost importance.We will promote your interests and assist indeveloping a clear and binding contract.
Transaction managementMany details must be attended tobefore a sale becomes finalincluding inspections, monitoringcontract deadlines, estimates forrepairs needed, amending contractwhen needed, etc. We know howdifficult and time consuming thisprocess is and we place a highpriority on supervising it closely.We make sure all of the requireddocuments are handled in a timelyfashion.
Added value servicesRelocation and referral services Coldwell Banker Home Protection PlanCartus Relocation, our largest relocation Our exclusive Coldwell Banker Homeresource, represents 67% of the national Protection Plan offers security to you andrelocation business and also services to your buyer. Insuring your homenearly 200 of the Fortune 500 against covered mechanical system orcompanies. Referrals from these major built-in appliance breakdownrelocation resources provide during the listing andus with qualified buyers who escrow period giveswill be among the first to both parties peace oflearn about your home. mind.
Determining the list price We will help you determine the list price of your home by providing you with a thorough market analysis. Tom has a Masters Degree in Statistics and enjoys studying the market and providing information to our clients. Some of the factors that influence the list price of your home are:• Physical Qualities – Location, floor plan and condition of your home• Market Conditions – Interest rates and availability of financing, buyer and seasonal demand, state of the economy and recent property sales• Competition – Inventory and pricing of homes actively on market, and pricing for comparable properties that have recently sold The price you paid for your home or the proceeds you want from the sale have no effect on the value of your home.
Pricing strategiesDetermining an accurate list price for your home is important forthese reasons:• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly and at the highest price• The higher your home is priced above market value, the fewer the number of buyers that will bother to consider it
Potential buyer pyramid For Home Sales, Statistics have shown:• There is only a 20% chance of sale if priced at 15% over market value• There is only a 30% chance of sale if priced at 10% over market value• There is only a 50% chance of sale if priced at just 5% over market value• But…There is a 95% chance of sale if a home is priced at market value
Best chance to sell -The first 3 weeks.You’ll get the most showingsand the most serious buyersin the first few weeks yourhome is on the market.That’s why it’s so critical toprice your home correctly atthe outset. The chart on thenext slide illustrates this.
Thank you for this opportunity to represent yourhomeWe appreciate this opportunity to explain our customized marketing plan to you. Welook forward to speaking with you in person to answer questions and provide moredetail.As a Coldwell Banker Residential Brokerage real estate professional, we offer manyadvantages: • A company with worldwide name recognition and unparalleled resources • A comprehensive marketing plan that covers every critical marketing channel • A team of two licensed realtors with a wealth of complimentary skills • A third team member - our non-selling, managing broker • Over 50 years, combined, in the “home” business • Great organizational and people skills
Recent client feedback “We sold our house ($700k - $800k price range) in less than 3 months in a generally bad market for real estate, given the economic news coming out during summer 2011. Our house sold while others in the neighborhood are still for sale, and we attribute that to the marketing strategy and presentation of our house, in which Beth and Tom were intricately involved. Their market analysis and pricing strategy proved to be on target. Tom and Beth devoted exceptional energy to selling our home and really rose to the occasion during our negotiations, through several rounds of tricky counteroffers, and we were able to sell close to our asking price during a time of downward pressure on real estate prices. We especially relied on their team to find a good strategy for accepting a contingent offer and securing a backup offer. “ Carol and Tom Gordon firstname.lastname@example.org, phone: 414-478-2207
Recent client feedback “My real estate agents were Tom and Beth White-O’Connor and they were fantastic! The two things that come to mind when I think about working with them is: that we were a team; and that also they had great integrity. One of the most amazing things, and I’ve never heard of this happening before, was that they actually came to my home and spent a day with me and they helped by doing some minor repairs and we just had a great time working together. All of the paperwork went very smoothly and it was just sort of a dream. I thought that it would be a little bumpier but it was actually fun. So I highly recommend you calling them if you need help selling your home or even purchasing a home. I think it’ll be a great experience for you.” Susan Snyder email@example.com
Recent Client Feedback “Coming in to the area from Texas, we were clueless about the real estate market here. Meeting Tom and Beth was the best thing that could have happened. They were extremely patient, and sacrificed their time and even some potential income to make sure we found the right fit for us. We never felt pressured or rushed. Honestly, it was more like working with old friends than realtors, except they were much more savvy than our actual old friends.” Tiffany Whitehorn and Kirk Steadmon firstname.lastname@example.org, phone: 303-818-3615
Recent Client Feedback “Tom and Beth served as the complements to our weaknesses in our search for a new home. They listened to what we needed and worked tirelessly to find us that home. After working with us for a while, they knew to bring up a house which we had already discounted, as their strength of visualization could help us to understand that we had tossed aside a perfectly good house unnecessarily. Needless to say, we’ve been very happy working with Tom and Beth. They both saved us from disaster and found us the house we wanted to buy after a 4 month search. We recommend their services unequivocally.” Art Zirger and Mary Rowe 1327 Scrub Oak Circle, 303-247-1925
Thank you for this opportunity The White-O’Connor TeamBeth & Tom White-O’Connor, Broker Associates Coldwell Banker Residential Boulder 720-366-6196 (B) 720-276-0826 (T)