How to Promote Your Business using Facebook  Next Generation
Facebook Pages <ul><li>Founder and CEO of My Social Media Coach </li></ul><ul><li>Consultant with Forward Progress </li></...
Growing Numbers <ul><li>Interesting  Facebook Stats </li></ul><ul><li>More than 500 million active users  </li></ul><ul><l...
Facebook’s Place <ul><li>How does Facebook compare to other social sites? </li></ul><ul><li>Largest, most popular </li></u...
First –  personal privacy <ul><li>Email notification </li></ul><ul><li>Roadblocks for unusual activity </li></ul><ul><li>L...
Second – how do we feel?
Next – Business Features <ul><li>Facebook Connect </li></ul><ul><li>Likes </li></ul>
Next – Business Features <ul><li>Activity Feed </li></ul>
Next – Business Features <ul><li>Recommendations </li></ul>
Tactical Business Strategy <ul><li>Lets get social……. </li></ul>
<ul><li>You </li></ul><ul><li>Your Business </li></ul><ul><li>CityCountry Clubs  </li></ul><ul><li>Chambers </li></ul><ul>...
<ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associat...
<ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done “Business” with YOU? </li></ul><...
What is a Facebook Page? A  Facebook Page  is a public profile that enables you to share your business, services and produ...
What is a Facebook Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their fri...
What is a Facebook Page VS. a Group Fan Pages can only be created to represent a real organization, business, celebrity, o...
What is a Facebook Page VS. a Group <ul><li>Pages also allow people to maintain a personal-professional distinction on Fac...
What is a Facebook Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their fri...
How to Prepare Plan for the Purpose of your Page <ul><li>What value will you provide for your fans? </li></ul><ul><li>How ...
How to Prepare <ul><li>What will turn your Facebook fans into paying customers, and vice versa?  </li></ul><ul><li>If you ...
How to Prepare You'll be able to upload an unlimited number of photos. The most important is the profile picture that Face...
How to Prepare <ul><li>Checklist of what you can use: </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>...
29,931 Views 2009!
RECENT ARTICLES SOCIAL SITES BLOG POSTS Outcome! Connected!
How to Prepare <ul><li>Pick your Admin’s Wisely: </li></ul><ul><li>Will not have their own identity </li></ul><ul><li>Can ...
How to Prepare <ul><li>Pick your Admin’s Wisely: </li></ul><ul><li>Will not have their own identity </li></ul><ul><li>Can ...
How to Prepare <ul><li>Pick your Team Wisely: </li></ul><ul><li>Trusted Agents </li></ul><ul><li>Follow Through </li></ul>...
Getting Started http://www.facebook.com/pages/create.php Lower Left Only the official representative of an organization, b...
Page Options <ul><li>FBML </li></ul><ul><li>LINKS </li></ul><ul><li>NOTES </li></ul><ul><li>PHOTOS </li></ul><ul><li>REVIE...
Getting Started <ul><li>Default View </li></ul><ul><li>Landing Tab </li></ul><ul><li>Fan Permissions </li></ul>Step 3: Add...
Updating Your Page! Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your ...
Have a plan – to “Launch”
Have a plan – to “Work It”!
Create an Ad
Assignment <ul><li>Do all your preparation steps </li></ul><ul><li>Decide what type of page you’re building </li></ul><ul>...
Upcoming Coaching Programs <ul><li>Facebook - Business Building and Lead Generation </li></ul><ul><li>LinkedIn - Sales Tec...
Upcoming Class <ul><li>LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series </li></ul><ul><ul><li>$149...
Let’s Connect! <ul><li>TWITTER:  www.twitter.com/kathysipple </li></ul><ul><li>FACEBOOK:  www.facebook.com/kathysipple </l...
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HIC Facebook for Business 8-10-10

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Facebook for Business workshop presented by Kathy Sipple of Forward Progress at the Hammond Innovation Center 8-10-10.

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HIC Facebook for Business 8-10-10

  1. 1. How to Promote Your Business using Facebook Next Generation
  2. 2. Facebook Pages <ul><li>Founder and CEO of My Social Media Coach </li></ul><ul><li>Consultant with Forward Progress </li></ul><ul><li>Over 20 years in sales and marketing </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Forward Progress: Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Trained and Coached over 15,000 people </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>Kathy Sipple – Social Media Specialist
  3. 3. Growing Numbers <ul><li>Interesting Facebook Stats </li></ul><ul><li>More than 500 million active users </li></ul><ul><li>50% of all active users log on to Facebook in any given day </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 60 million status updates posted each day </li></ul><ul><li>More than 3 billion photos uploaded to the site each month </li></ul><ul><li>More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 3 million active Pages on Facebook </li></ul><ul><li>More than 1.5 million local businesses have active Pages on Facebook </li></ul><ul><li>More than 20 million people become fans of Pages each day </li></ul><ul><li>Pages have created more than 5.3 billion fans </li></ul>
  4. 4. Facebook’s Place <ul><li>How does Facebook compare to other social sites? </li></ul><ul><li>Largest, most popular </li></ul><ul><li>More casual, friendly, lots of sharing </li></ul><ul><li>Many applications </li></ul><ul><li>LinkedIn: adding Facebook-like features such as “like”, ability to post links, applications, etc. but still close to 100% business oriented, a lot of B2B </li></ul><ul><li>Twitter: shorter messaging (140 characters), integrates well with Facebook </li></ul><ul><li>Blog: integrates well with Facebook using applications such as Networked blogs </li></ul><ul><li>MySpace: on the decline for most, mostly younger audience </li></ul><ul><li>Check www.quantcast.com for latest demographics </li></ul>
  5. 5. First – personal privacy <ul><li>Email notification </li></ul><ul><li>Roadblocks for unusual activity </li></ul><ul><li>Login security </li></ul><ul><li>Secondary account verification </li></ul><ul><li>Stay Tuned In: </li></ul><ul><li>FACEBOOK PAGE: www.facebook/ForwardProgress </li></ul><ul><li>And www.facebook.com/MySocialMediaCoach </li></ul>
  6. 6. Second – how do we feel?
  7. 7. Next – Business Features <ul><li>Facebook Connect </li></ul><ul><li>Likes </li></ul>
  8. 8. Next – Business Features <ul><li>Activity Feed </li></ul>
  9. 9. Next – Business Features <ul><li>Recommendations </li></ul>
  10. 10. Tactical Business Strategy <ul><li>Lets get social……. </li></ul>
  11. 11. <ul><li>You </li></ul><ul><li>Your Business </li></ul><ul><li>CityCountry Clubs </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organizations </li></ul><ul><li>Charities </li></ul><ul><li>ReligiousHealth </li></ul><ul><li>Network Groups </li></ul>
  12. 12. <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>
  13. 13. <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done “Business” with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>On Average 1 = 17,000 Dean Sue Pat Mark
  14. 14. What is a Facebook Page? A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.
  15. 15. What is a Facebook Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. As fans add friends…….
  16. 16. What is a Facebook Page VS. a Group Fan Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity. Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly.
  17. 17. What is a Facebook Page VS. a Group <ul><li>Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names. </li></ul><ul><li>When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page. </li></ul>
  18. 18. What is a Facebook Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
  19. 19. How to Prepare Plan for the Purpose of your Page <ul><li>What value will you provide for your fans? </li></ul><ul><li>How will you keep them engaged? </li></ul><ul><li>What do they want? </li></ul><ul><li>Where will you take them from there? </li></ul>
  20. 20. How to Prepare <ul><li>What will turn your Facebook fans into paying customers, and vice versa? </li></ul><ul><li>If you are a local business, detailed info like address and store hours will help. </li></ul><ul><li>If you're a doing events, adding an event tab videos is key. </li></ul><ul><li>If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE! </li></ul><ul><li>Gather what you've got handy—and you can always add more later. </li></ul>Make it useful and engaging
  21. 21. How to Prepare You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size. Gather Photos
  22. 22. How to Prepare <ul><li>Checklist of what you can use: </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Audio </li></ul><ul><li>Articles </li></ul><ul><li>White Papers </li></ul><ul><li>Power Point Slides </li></ul><ul><li>Brochures </li></ul><ul><li>Blog Posts </li></ul><ul><li>eBooks </li></ul><ul><li>Relevant Links <2 ways> </li></ul>Relevant Content Inventory
  23. 23. 29,931 Views 2009!
  24. 24. RECENT ARTICLES SOCIAL SITES BLOG POSTS Outcome! Connected!
  25. 25. How to Prepare <ul><li>Pick your Admin’s Wisely: </li></ul><ul><li>Will not have their own identity </li></ul><ul><li>Can remove posts </li></ul><ul><li>No limit on number of pages </li></ul><ul><li>Multiple Admin’s okay – BUT! </li></ul>Admin’s
  26. 26. How to Prepare <ul><li>Pick your Admin’s Wisely: </li></ul><ul><li>Will not have their own identity </li></ul><ul><li>Can remove posts </li></ul><ul><li>No limit on number of pages </li></ul><ul><li>Multiple Admin’s okay – BUT! </li></ul>Admin’s
  27. 27. How to Prepare <ul><li>Pick your Team Wisely: </li></ul><ul><li>Trusted Agents </li></ul><ul><li>Follow Through </li></ul><ul><li>Vested Interest </li></ul><ul><li>Partners </li></ul><ul><li>JV </li></ul>Team
  28. 28. Getting Started http://www.facebook.com/pages/create.php Lower Left Only the official representative of an organization, business, celebrity, or band may create a Facebook Page. The Page creator can then add other representatives to help them manage the Page. Each Page admin will be able to update and edit their Pages from their own accounts.
  29. 29. Page Options <ul><li>FBML </li></ul><ul><li>LINKS </li></ul><ul><li>NOTES </li></ul><ul><li>PHOTOS </li></ul><ul><li>REVIEWS </li></ul>
  30. 30. Getting Started <ul><li>Default View </li></ul><ul><li>Landing Tab </li></ul><ul><li>Fan Permissions </li></ul>Step 3: Add information
  31. 31. Updating Your Page! Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won't just look like a profile, it will feel like one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently or that’s most relevant. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.
  32. 32. Have a plan – to “Launch”
  33. 33. Have a plan – to “Work It”!
  34. 34. Create an Ad
  35. 35. Assignment <ul><li>Do all your preparation steps </li></ul><ul><li>Decide what type of page you’re building </li></ul><ul><li>Coordinate your team </li></ul><ul><li>Develop value </li></ul><ul><li>Decide on a promotion </li></ul><ul><li>Be Active! </li></ul><ul><li>In case you need more step-by-step……….. </li></ul>
  36. 36. Upcoming Coaching Programs <ul><li>Facebook - Business Building and Lead Generation </li></ul><ul><li>LinkedIn - Sales Techniques – 4 Weeks of Coaching </li></ul><ul><li>Online, Convenient and Replays are available! </li></ul><ul><li>Have custom coaching and training programs. Also account maintenance for those who want to delegate.* </li></ul>
  37. 37. Upcoming Class <ul><li>LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series </li></ul><ul><ul><li>$149 - Starts August 12 – 2PM Central Time </li></ul></ul><ul><ul><li>4 – Sessions - 2Reviews – Recorded & Live </li></ul></ul><ul><ul><li>www.linkedin4sales.eventbrite.com </li></ul></ul>Sales or Business Development
  38. 38. Let’s Connect! <ul><li>TWITTER: www.twitter.com/kathysipple </li></ul><ul><li>FACEBOOK: www.facebook.com/kathysipple </li></ul><ul><li>FACEBOOK: www.facebook.com/MySocialMediaCoach </li></ul><ul><li>LINKEDIN: www.linkedin.com/in/kathysipple </li></ul><ul><ul><ul><ul><li>See you ONLINE! </li></ul></ul></ul></ul>

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