Why Social Media TOS matter for your school accounts

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Explaining why it's important for universities, colleges and schools to read and follow TOS from the social media platforms they use..

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Why Social Media TOS matter for your school accounts

  1. 1. Why Social Media TOS matter for your school accounts
  2. 2. Raise your hand if you read….
  3. 3. ~ 19,039 words
  4. 4. 18,462 words
  5. 5. 19,669 words
  6. 6. 8,492 words
  7. 7. 8,518 words
  8. 8. 5,515 words
  9. 9. 12,267 words
  10. 10. 10,787 words
  11. 11. 481K 95K
  12. 12. Why READ Terms of Service?
  13. 13. It’s the contract you “sign” when you create an account
  14. 14. “But, Karine, we already have a social media policy...”
  15. 15. Your Social Media Policy ≠ Terms of Service (TOS)
  16. 16. Your Social Media Policy ≈ What your Mama taught you.
  17. 17. Social Media TOS ≈ What this guy says you CAN’T do.
  18. 18. If you toss the TOS & break their laws….
  19. 19. 1. Remove your content 2. Take down your account (2 strikes) 3. Banish you forever 4. And, you might get your institution embarrassed or… sued.
  20. 20. http://mashable.com/2012/01/11/facebook-kills-fake-historical-profiles/
  21. 21. If you toss the TOS, you might get bad surprises...
  22. 22. http://www.insidehighered.com/blogs/student-affairs-and-technology/what-happens-when-you-facebook-page
  23. 23. “But, Karine, other brands and schools do it!”
  24. 24. “Breaking Social Media TOS with your personal account is like speeding or drinking a couple of beers before driving.”
  25. 25. It’s ok… …until it’s not.
  26. 26. “Breaking Social Media TOS with your school account is like taking the same risks with…”
  27. 27. Just click to report me to the cops!

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