research methods

1. Research Methods

2. What is Research?
Research is finding out more about a certain topic. Finding out more
information, more detail and going in depth is research. This includes
Primary, Secondary and Tertiary Research. Primary Research is information
you find yourself, Secondary Research is collecting information that
somebody else already has, and Tertiary Research is information on the
Internet, for example.

3. Interview
An interview is when somebody (the interviewer) asks another person (the
interviewee) a number of questions regarding a certain topic one on one.
For example, a job interview. This is a cheap way of getting answers
fast, additionally, the interviewee and interviewer can ask any additional
questions they wish.

4. Survey
A survey is a number of questions written down and then distributed to get
reliable results. A survey is usually on a certain topic, which is handed out
to a group of people. This is a reliable way of getting accurate answers,
however it can be expensive.
Quantitative Data
Quantitative data is data that is numerical. This includes graphs, charts etc.
This is an easy way of getting statistics and getting results on a survey, for
example.

5. Class
Class A- Bankers, Lawyers, Doctors, any high post position
B- Teachers, many ‘creative’ people e.g. graphic designer
C- Office Supervisors, junior managers, nurses etc
C1-Skilled Workers, Trade Persons (White Collar)
D- Semi Skilled and Unskilled Manual Workers
E- Unemployed, Students etc

6. Definitions
Open questions- A question where there are different opinions and answers.
Not everybody’s opinion and/or answer will be the same, and the answers
may be detailed.
Closed questions- A question where the only possible answers are yes or no.
For example, if an interviewee is asked a closed question, he is not
expected to give a detailed answer.
Demographics- Describing a person according to their age, gender, location
and ethnicity and job etc
Psychographics- Describing an audience by their likes and dislikes. Their
interests and hobbies (what they like to do)

7. The Butterfly Effect 2
• Directed By John R. Leonetti
• The budget for this film was $6 million
• This is a film closely related to psychology. It is a sci-fi film, and is aimed at adults
who are interested in psychology and sci-fi (The film rating is 18, so it is aimed at
adults)
• It is a sequel to ‘The Butterfly Effect’
• People gave this movie negative criticism, 4.4/10 stars (IMDB)

8. Poster Analysis
The big blue background may
attract people who are in to
science fiction films
The seriousness on the
characters faces displays the
genre of the film
Gives an insight into the film
Heading

9. My Profile
• Kanak
• Female
• 16
• Enjoys reading
• Listens to a wide range of music
• Enjoys watching many kinds of films
• Watches a lot of classic TV
• Reads a lot of movie magazines

10. The Butterfly Effect 2 Viewership Profile
• Age- 18-40
• Gender- Male/female
• Interested in Sc-Fi and Psychology
• Reads a lot
• Watches a lot of Sc-Fi

11. Questionnaire
1) Have you watched ‘The Butterfly Effect 2’?
2) If so, did you like it?
3) How old are you?
4) Are you into sci-fi films?
5) How often do you watch TV?
6) Are you into reading?
7) Are you into psychology?
8) How often do you watch a film at the cinema?
9) What did you watch ‘The Butterfly Effect 2’ on? (Phone, Cinema,
computer etc)
10) Have you seen the first film ‘The Butterfly Effect’?

12. Questionnaire Results
Questionnaire Results
I watched the first film
I didn’t watch the first
film
I enjoyed the film
I didn’t enjoy the film

13. Questionnaire Results
Age Range
16-20
21-25
26-30
31+

14. Trailer Analysis
http://www.imdb.com/title/tt0457297/

15. Trailer Analysis (Cont)
The Butterfly Effect 2 trailer clearly highlights the films’ sci-fi genre.
Additionally, it clearly conveys who the target audience for this film is. The
trailer makes the film look complex, which highlights how the film is for an
older audience.
Moreover, the film rating is an 18, which means the film is directed at 18+
year olds. Lastly, the film is slightly to do with psychology, which the
younger audience may not be able to understand.
Lastly, the first film was also complex.

16. Research Methods I used
Primary- Questionnaires and a survey
Secondary- TV, Internet and books
Secondary Research methods were more useful as it was not as time
consuming and I thought it was more useful, and less bias

17. What is Censorship?
Censorship is when certain images and information is hidden due
to nudity and inappropriateness for example. This happens on
TV, Radio, Video games and more.
In the UK, you are not allowed to write anything racist or
prejudice, anything that is to do with terrorism and nudity.
Any of these seen or heard will be censored.

18. Focus Groups
Focus Groups is a type of Primary research methods.
This includes getting a few volunteers to help decide
on a new product or design etc. This is a good way of
getting information, however it can be expensive and
time consuming.

19. Social Networking sites as a Research
tool
Twitter- Can search other peoples

20. Video Feedback

21. Bibliography
http://www.imdb.com/title/tt0457297/
http://en.wikipedia.org/wiki/The_Butterfly_Effect_2
http://en.wikipedia.org/wiki/The_Butterfly_Effect
http://www.imdb.com/title/tt0457297/reviews-60
http://mediaknowall.com/blog/
http://en.wikipedia.org/wiki/Secondary_research