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DIRECTING
AND
COMMUNICATION
COMMUNICATION
DEFINED
•Is defined as the process of
passing information and
develops understanding
from one person to another.
FEATURES OF
EFFECTIVE
COMMUNICATION
•Communication is the
heart of every business
activity.
FEATURES OF
EFFECTIVE
COMMUNICATION
•It is the process of living in
harmony with others.
FEATURES OF
EFFECTIVE
COMMUNICATION
•It is the thread that ties the
action of individual to its
desired objectives.
FEATURES OF
EFFECTIVE
COMMUNICATION
•It is a way of sharing our
feelings, thoughts, ideas,
wants and needs.
FEATURES OF
EFFECTIVE
COMMUNICATION
•Directing human efforts are
carried out by managers
through the communication
process.
FEATURES OF
EFFECTIVE
COMMUNICATION
•No effective directions
would prosper without
effective communication.
COMMUNICATION
PROCESS
•The process of
communication involves
two parties, the sender and
the receiver of the message.
COMMUNICATION
AND THE DIRECTING
PROCESS
• Directing is communicating.
It must be clear of static
signals the clog the
information highway.
THE
RESPONSIBILITIES OF
THE SENDER.
•Determine and analyze the
purpose of communication.
THE
RESPONSIBILITIES OF
THE SENDER.
•Know the sensitiveness of
the receiver to the message.
THE
RESPONSIBILITIES OF
THE SENDER.
•Make the message simple
and understandable on the
point of the receiver.
THE
RESPONSIBILITIES OF
THE SENDER.
•Select the most appropriate
medium.
THE
RESPONSIBILITIES OF
THE RECEIVER.
Get the message clearly.
THE
RESPONSIBILITIES OF
THE RECEIVER.
•Decode the information and
get its meaning.
THE
RESPONSIBILITIES OF
THE RECEIVER.
•Accept the message
according to its intent.
THE
RESPONSIBILITIES OF
THE RECEIVER.
•Act accordingly as to what
the message is all about.
THE
RESPONSIBILITIES OF
THE RECEIVER.
•Provide feedback to the
sender.
TYPES OF
COMMUNICATION
•THE FORMAL
DOWNWARD
COMMUNICATION
TYPES OF
COMMUNICATION
•THE FORMAL UPWARD
COMMUNICATION
TYPES OF
COMMUNICATION
•HORIZONTAL
COMMUNICATION
TYPES OF
COMMUNICATION
•GRAPEVINES
COMMUNICATION
MEDIA
•Informal talks- most
common
COMMUNICATION
MEDIA
•Telephone calls and texting
COMMUNICATION
MEDIA
•Memorandum
COMMUNICATION
MEDIA
•Letters
COMMUNICATION
MEDIA
•Reports
COMMUNICATION
MEDIA
•Meetings and conferences
COMMUNICATION
MEDIA
•Bulletin boards and display
COMMUNICATION
MEDIA
•Visual aids and
advertisements
WAYS OF IMPROVING
COMMUNICATION
•Develop a corporate
attitude of openness.
WAYS OF IMPROVING
COMMUNICATION
•Develop an objective
suggestion system
WAYS OF IMPROVING
COMMUNICATION
•Provide effective
counseling and grievance
procedure.
WAYS OF IMPROVING
COMMUNICATION
•Participate in office
informal social gatherings.
WAYS OF IMPROVING
COMMUNICATION
•Analyze grapevine
information and make
corrective actions
WAYS OF IMPROVING
COMMUNICATION
•Conduct attitude surveys.
WAYS OF IMPROVING
COMMUNICATION
•Conduct exit interview and
find out problems.
BARRIERS TO
COMMUNICATION
•Distance
•Distortion
•Semantics
•Level of knowledge
BARRIERS TO
COMMUNICATION
• Lack of responsibility and
inaccessibility
• Failure to listen and personal
differences
• Communication gap
• Failure to use proper media
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Clarify the ideas before
communicating
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Determine The True
Intention Of Each
Communication
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Be Adapted To Human
Setting
TEN COMMANDMENTS OF
GOOD COMMUNICATION
• Planning And Consulting Others
As Needed
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Care In The Delivery Of
The Message
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Consider The Person’s
Need And Interest
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Develop Information
Feedback
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Develop Communication
Highway
TEN COMMANDMENTS OF
GOOD COMMUNICATION
•Develop Action Support
TEN COMMANDMENTS OF
GOOD COMMUNICATION
• Understand In Order To Be
Understood
END

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