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COMMUNICATION SKILLS
PRESENTED BY
MS.C.KEERTHANA RN. RM., M.SC (N).,
TUTOR
SRM TRICHY COLLEGE OF NURSING
TRICHY
1
Specific objectives
6/1/2024 DGNM I ST YEAR SRMTCON 2
Define the term communication.
Interpret the process of communication.
List down purposes of communication.
Describe principles and types of communication
Determine the importance of communication in
nursing education.
Enlist the barriers of communication.
Explain the Establishment of successful
communication.
Enumerate Observing skill Listening skill in
communication
INTRODUCTION
3
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Cont..
• The word communication is derived from Latin word
“communicare” which means to participate, to inform or impact.
Communication refers to the various ways of keeping humans in
touch with one another.
• On this basis communication is the participation and exchange
of thinking, experiences, views and opinions, information's
and facts between individuals and groups.
• The term “Health communication” is often used with health
education. The developing countries are on the move to exploit
the current communication revolution to put today health
information at the disposal of families, to help people to achieve
health by their own actions and efforts.
4
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DEFINITION
•Communication can also defined as social
interaction, where at least two or more
people interact and share ideas through
common language.
•Communication is the process of
exchanging information, thought, ideas,
and feeling from one individual to another.
5
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PURPOSE OF COMMUNICATION
• To Transfer information between all class of
employees to have a common understanding among
them.
• To interpret and adopt policies in the organization
• To include motivation,cooperation and coodination in
the employees.
• To improve the employer-employe relationship.
• To encourage participation in decision making.
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Cont..
• To delegate or decentalize authority.
• To boost the group morale of the worker.
• To ensure job satisfaction
• To help in the grevance procedure and disciplinary actions.
• To inform the community of theservices in the organization.
• To prepare the personnel and public for a change process.
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COMMUNICATION
PROCESS
8
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sender
message
Encoding
channel
Receiver
Decoding
Feedback
CONT..
• SENDER: Individual /article which delivers information to
others.
• MESSAGE :This is the content (message subject
matter)of communication.
• ENCODING: To convert content into codes
(words,actions,pictures)is known as encoding.
• CHANNEL:Radio,telephone,speech,television,written
message gestures etc. can be the channels of
communication.
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Cont..
• RECEIVER: It is the person for whom the message sent.
• DECODING: The opening of codes is called as decoding. It
provides meaning to the received content.
• FEEDBACK: This is an answer from the receiver. Feedback is
necessary to ensure whether the message has reached in the
desired form.
• Communication process can also be taught through another
model,that is S-M-C-R
(SOURCE,MESSAGE,CHANNEL,RECEIVER)
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PRINCIPLES OF COMMUNICATION
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CLARITY
COMPLETENESS
COURTESY CONCISENESS
CORRECTNESS
CONCRETENESS
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LEVELS OF COMMUNICATION
• INTRAPERSONAL COMMUNICATION-Self talk,self
instruction
• INTERPERSONAL COMMUNICATION –Face to face
• GROUP COMMUNICATION-Interaction among several
people.(Small group,one to group,mass)
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TECHNIQUES OF
COMMUNICATION
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• Listening
• Broad opening
• Restating
• Clarification
• Reflection
• Informing
• Attentive
• Empathetically
• Focussing
• Sharing perception
• Theme identification
• Silence
• Humour
• Suggesting
• Rapport building skills
• Body language
TYPES OF
COMMUNICATION
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TYPES OF
COMMUNICATION
• Based on flow
 One way communication
Two waycommunication
• Based on structure /organization of content /purpose
Formal
Informal
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Cont...
One-way communication
Two way communication
Verbal communication - oral and written communication
Nonverbal communication
Formal communication
Informal communication
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Cont...
Downward communication
Upward communication
Horizontal communication
Visual communication
Telecommunication and internet
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One-way
communication
Flow of communication is one way from the communicator to the
audience.
E. g Lecture method, mass media communication
Drawback:
Knowledge is imposed
Audience participation is littoe
Does not influence human behaviour
Nofeedback
Learning is authoritative
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One-way
communication
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Two-way communication
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Two way communication
In this method both the communicator and the audience take part.
The feedback is fast.
Audience may raise questions and add their own information's,
ideas and opinion to the subject.
Hearing process is active and democratic. It is more likely to
influence the behavior of the audience in desirable direction.
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Verbal communication
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Verbal communication
Cont..
In this, written or spoken words are used for communication.
Oral communication:Through conversation telephone,
interviews.lectures,conference and other means but unclear words
and absence of permanent records can lead to misunderstanding.
Written communication:Through newspaper, posters, handbook,
booklet, letters, magazines, bulletins and notice board etc. But the
readers and viewers should be able to understand or read the
language for effective communication.
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Nonverbal
communication...
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Cont..
• In this types, communication is done without words.
• Includes whiole range of movements, postures, gestures, facial
expressions.
• Smile, raised eyebrows, frown, staring gazing etc.
• Silence is nonverbal communication can speak louder than words.
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Formal communication
• The formal communication occurs In organization under
the organization Structure and follows the line of authority.
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Informal communication
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Cont..
• Conversation between peoples on non official matter.
• E. g interaction between 2 close friends.
• Informal (grape-wine) communication network exists in all organization
e. g. Gossip circle
• The inform channel may be most active, if the formal channel Donot
cater to the information needs.
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Downward communication
• Flow from Top to bottom and the main objective is to convey
orders directives,instructions,standing orders and protocols etc.
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Upward communication
• From the subordinate staff to the superior ,which flow in the form
of reports, complaints and suggestions.
• Message runs from lower level to the high level.
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Horizontal communication
• There is an exchange of information between individuals of the
same status or designation.
• Communication between two health workers regarding a service.
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Visual communication
• Through charts, graphs, photograph, tables, maps, posters etc.
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Tele communication and
internet
• Tele communication is the process of communicating over distance
using electrolytes magnetic instruments designed for the Purpose.
• Radio, TV, internet ect. are the mass communication media,
whereas telephone, telex or teletype and telegraph ate known as
point to point telecommunication system.
• Point to point telecommunication system are closer to interpersonal
communication.
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Tele communication
Cont..
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Importance of
communication
• Communication is one of the important invisible factor of
production.
• Communication helps in the process of organization important in
directing and motivating employees in the management in getting
things done by other personnel in the organization.
• Communication makes better understanding between labor and
management in industry as prerequisite of conductive climate to
necessary for overall Advancement and productivity.
• Communication is the lifeline of any organization to bring an
effective change to influence action.
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Cont...
• Serves as a lubricant fostering the smooth operation of the
management process.
• Good communication is important in healthcare industry for
smooth functioning of the hospital and health care setting.
• It is the basis of decentralization and delegation. Every person must
have clear understanding of their objective and responsibility and
must be aware of his/her job is related to the job of others.
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Importance of
communication
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Importance of planning and
coordination
• Planning depends on an efficient network of communication. If the
system of communication is good, useful suggestions will flow
from the subordinate to the superior and thus will considerably
help in formulation of plans.
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Basis to good
external
communication
Helps to mold
attitude
Basic for
democratic
management
Binds people
together
Orient people to
their
environment For avoiding
misunderstanding
and ignorance
For higher
priductivity
BARRIERS OF
COMMUNICATION
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BARRIERS OF COMMUNICATION
• Communication barriers can be defined as obstacles that one may
face when attempting to effectively communicate with another
person.
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BARRIERS OF COMMUNICATION
CONT.
• Linguistic barrier
• Physiological barrier
• Psychological barrier
• Organizational barriers
• Personal barriers
• Environmental barriers
• Cultural barriers
• Barriers due to status or position
• sematic barriers
• Tendency to evaluate
• Lack of ability to communication
• Inattention
• Heighted emotions
• Resisitance to change
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cont..
Linguistic barrier
• A language barrier is any
linguistic limitation that
creates confusion or
prevents comprehension.
• These include Incorrect
message,faulty translation
and use of technical
language etc.
PHYSIOLOGICAL BARRIERS
• Difficulties in hearing or
listening expresion.
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cont..
• Emotional disturbances
• Immaturity
• Haste
• Carelessness
• Jealousy
• Lack of interest
• Prejustice
• Poor retention power,fear
• Phobia
• Superstitions and ooposite thinking
etc.
PERSONAL BARRIER
• Lack of interest in
communication,false promises
• Lack of
knowledge,confidence,time
• Fear of criticism
• Difference in formal eduction.
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ORGANIZATIONAL BARRIERS
• Breakdown in communication sometimes may arise due to :
DGNM I ST YEAR SRMTCON 46
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several layer
of
managemnt
long lines of
communication
l
special
distance of
subordinates
from top
managementay
ers
Lack of means
of
communication
layers
Incorrect
policies
Long lin
oHeavy
pressure of
work at certain
levels of
authorityayers
Lack of
instructions
for passing
informations
to the
subordinates
BARRIERS cont..
ENVIRONMENTAL BARRIER
• Geographical distance
,mechanical and electrical failure
• Sound pollution and physical
obstacles can block
communication.
CULTURAL BARRIERS
• Customs ,beliefs,religion
attitudes ,economic and social
class differences language
variations
• Cultural difficulties between
foreigners and nationals
,between urban eduction and
rural education.
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BARRIERS cont..
BARRIERS DUE TO STATUS AND
POSITION
• The attitude exhibited by the
superior sometimes causes
disturbance in two way
communication.
SEMANTIC BARRIER
• Sematic is the science of
meaning.
• The words may not have same
meaning to two persons.
• One cannot convey meaning
only one can convey words.
• But the same words may be
perceived differently by
different persons.
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BARRIERS cont..
TENDENCY TO EVALUATE
• People may try to judge the
statement of other person.
• Everyperson tries to evaluate
others from his point of
experience.
• communication requires an open
mind and willingness to see
through the eyes of others.
LACK OF ABILITY TO
COMMUNICATE
• All persons do not have the skill
to communicate.
• Some people may have natural
inborn skill whereas an average
person may need some training
and practice by interviewing and
public speaking .
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Barriers cont..
INATTENTION
• Failure in communication results
when the person does not listen to
the instructions properly or fail to
read the message
,bulletins,notices,minutes and reports
due to lack of attention and
preoccupied by family problems etc.
Heighted Emotions
• Barriers may arise due to
emotional reactions ,physical
attention like noise ,insufficient
light,past experience etc.It is
easy to communicate to people
with balanced emotions.
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Barriers cont..
Resistance to change :There is a general tendency of human being to
maintain status and ego.When new ideas are communicated ,the listening
apparatus may act as a filter in rejecting new ideas.Thus resistance to
change is an important obstacle to effective communication.
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COMMUNICATION GAP
• Communication gap may occur when the message is conveyed
through various channels.
• It may arise duo to lack of coordination between the various
departments which lead to conflicts and interdependental vivalries.
• Strict demaracation between various fuctions of organization
restricts the interaction and resulting in tight compartments.
• lack of flexibility to accommodate the changing conditions and
emergencies.
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Communication gap can be overcome
by:
• Encouraging feedback
• Encoraging suggestions
• Issue clear cut instructions
• Encouraging personal communication and avoiding impersonal
communication
• Establishing rules and regulations for smooth functioning of the
organization.
• organizing various functional areas to avoid compartmentation.
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ESSENTIALS OF
COMMUNICATION
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Think before
communicating
Know your
objective well
know your
audience
Consult
Determine your
audience
Help the
receiver
Proper tone and
content
Timing and
timeliness
Check the result
Look for
tommorrow
Listen
Climate of trust
and confidence
Continous
process and
feedback.
ESTABLISHMENT OF SUCCESSFUL
COMMUNICATION
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simple ,clear and the
language in which the
audience understand.
Latest and relable information
Proper use of AV aids
,gestures,words and pictures.
Health message should be
useful
Effective feedback ,use the
two way communication
Cretibility and genuiness of
communication
Topic for health education
should be according to
requirement ,feelings,belefs and
experience of people.
Correct medium and mehod
for communication should be
used.
Appropriate attention to verbal
as well as nonverbal message.
cont..
• Increase communication skills by observing the under mentioned lines:
• CONFIDENCE:Be confident in your ability to relate to people.
• Honest: Always be honest with your feelings.
• Sensitive :Be sensitive to the needs of others.
• Consistent:Be consistent and know know yourself.
• Anxiety: Recognize symptoms of anxiety.
• Recognized differences,Use word carefully.
• Recognize and evaluate your own actions and response
• Be careful in your nonverbal
communication.eg.gestures,postion,touch,physical apperance ,facila expression
,distanceetc.
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COMMUNICATION
MODELS
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CONTINOUS LOOP MODEL
• This is the EARLIEST model of communication that has been
presented and accepted by others who study the field.
• It is also the SIMPLEST model (though it might not look like it at
first).
• It includes all of the basic parts/players in the communication
process.
• This model is based on the fact that language is a system or machine.
• In this machine ,communication acts as the “gears”for the machine to
work properly,Any breakdown or interference hurts efficiency.
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cont..
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SHANNON AND WEAVER MODEL
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cont..
• Shannon and weaver created in 1949.This mosel was designed to be
practical.Just as loop model was more academic .the shannon and
weaver model is model down -to-earth.
• The basis for this model was a study of telephone conservation over
a very lengthy time for a period of 2yeras.
• The team studied only what they deemed to be important or
significant of some length.
• THe focus of the mechanisms of the message.
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OBSERVING AND LISTENING
COMMUNICATION
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OBSERVATION
“SEE ,DONT JUST LOOK”-SWANSON
According to dictionary: Observation means to see the events on right
perspectives and to record them for knowledge the mutual relationship
between the cause and effect.
According to CA Major: The broad meaning of observation is to use
the eyes more as compared to the ears and tongue.Observation and
inspection is the collection of facts about realities and incidents.
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observation
includes more
than just seeing
CONT..
“OAR not OR”
• O-OBSERVE (SEE) what populates your environment.
• A- Assess what you need to do about it
• R-React by carrying out the required action.
• Observe -Assess-React
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DGNM I ST YEAR SRMTCON 65
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cont...
•Observation and inspection are qualities of a good
manager,supervisor and health eduactor.
•Observation is completely a scientific process.
•In health eduaction ,during communication,the
observation must be a goal oriented.
•The medium and method of observation should be
selected according to the level ,i.e personal ,group or
community.
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For effective communication the
following facts are to be observed:
• The health educator should adopt the method which is being received or welcomed by the
individula or the group.
• Subject chosen should be relevant to the individual ,group or the health problems of the
community.
• The results of the efforts ,made to solve health problems.
• Determining the topic for furture health eduaction.
• Use of specific audio-visual aids by community health nurse/workers/health educators.
• The advantages or gains to the individual or groups by health education.
• Observation should be close to reality and should be focussed on the present or immediate
problems.eg.if a person is suffering from jaundice or anemia,the color of eyes,skin,nails and the
dietary status should be observed.
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TYPES
• Paricipatory observation
• Nonparticipatory observation
• Semiparticipatory observation
• Controlled participatory
• Uncontrolled participatory
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OBSERVATION OF HEALTH
EDUCATION
• Observation should be limited only to the reference
subject.
• The objective of observation should be clear.
• The observer should be familiar with special
technique and methods used for observation.
• The observer should have previous experience and
knowledge of health eduaction.
• The observer should have interest and expertness of
communication skills.
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EXERCISES OBSERVATION
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LIMITATION
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• Reaction of individual /group toward health
education
• Bias or favoritism of the observer
• Limited area of study
• Inability to observe special events.
LISTENING
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DEFINITION
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• To be a good speaker is easy but to be a good listener is difficult.
• Most people try to impress by speaking or giving a speech but donot
bother to hera anyone with patience.
• But in communication it should be kept in mind that apart from
speaking,one should have the art of listening.
• Just listening by keeping mum is not a sign of good listener.
• The listener should hear others with attention and patience.The
health problem should be well listened,understood and evaluated ,to
make health eduaction effective.
• The meaning of good listener is to be attentive and pay attention on
the “totalindividuals”.
cont..
• For effective communication ,one should be a discreet listener
,keeping concentration and patience. LADDER
• L-ook at others,keep good eye contact.
• A-Ask appropriate questions only
• D-Do not interrupt
• D-Do not change the subject
• E-Express emotions with control
• R-Responsively listen.
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• Good art of listening enhances improvement in personality ,save
stime,decides the focu sof the probelem,fulfills objectives and
facilitates feedback.
• PHYSICALLY: One should attain a forward looking posture and
should look at the person who is speaking.He should keep his ears
toward apeaker.
• PSYCHOLOGICALLY:It means that the listener should pay
attention to the speaker and show interest in him by
nodding,encouraging, with suitable small responses as “go on”etc.
• Facial expression avoided.
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GOLDEN RULES OF
COMMUNICATION
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• Communication skills
• Behaviour of the sender and receiver
• Socila and cultural system
• Knowledge of the subject and the receiver
• Purpose of communication
• Feedback
HEALTH COMMUNICATION
• Health communication is an important area of communication .It
links the domains of communication and health.
• Health communication includes the study and use of
communication strategies to inform and influence individuals and
community decisions that enhance haelth.
• Health communication can contribute to all aspects of disease
prevention and health promotion.
• Functions are
:Information,education,motivation,counseling,raising morals and
making people agree to do something about health concern.
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• Health communication is an important tool for health
health development and is the milestones of all health
organizations .
• For individuals:
create health awarness,health risks and solution.
can change attitude and result in health seeking behaviour.
provide motivation and skill needed from available resources.
Help them to find support from available resources
can motivate to protect and promote their health.
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cont..
• FOR THE COMUNITY:
Influence the public agenda
Advocate the policies and programs
Improve in delivering of public health and health care servicse.
Promote positive changes in the socioeconomic and physical
environment.
Encourage socila norms that benefit health and quality of life.
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NURSE PATIENT
RELATIONSHIP
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DEFINITION
• It is an interaction between two Persons in which the
nurse offers a series of purposeful activities and
practice that are useful to particular patient.
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TYPES
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Social
relationship
Therapeutic
relationship
Intimate
relationship
As a relationship that is
primarily initiated with the
purpose of friendship
socialization, enjoyment or
accomplishing a task.
Emotional commitment
between two people's.
Relationship between
nurse and the client.
PRINCIPLES OF THERAPEUTIC
COMMUNICATION
• Respect
• Genuiness
• Empathy
• Active listening
• Trust
• Confidentiality
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PURPOSE OF THERAPEUTIC
RELATIONSHIP
• Support the patient
• Promote healing
• Support or enhance functioning
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A CONTINUUM OG PROFESSIONAL
BEHAVIOUR
Patient Centered care
• Too little care provider ........ Too much care
provider Involvement
Involvement
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Therapeutic Nurse
patient
rellationship
PHASES OF NPR
• Peplau identified 5 phases
• Orientation
• Identification
• Exploitation
• Resolution
• Termination
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ORIENTATION
• Beginning the nurse patient relationship require unique
communication skills.
• Everyday people communicate with those around them by
listening, talking, sharing, laughing, reassuring and caring.
• Define the problem
• Data collection
• Defining problem and deciding the type of service Needed.
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IDENTIFICATION
• The work segment of the relationship starts with this phase.
The nurse and the patient work together to identify the problem
and set specific problem oriented goals.
• Selection of appropriate professional assistance.
• Patient begins to have a feeling of belonging and a capability
of dealing with the problem which decrease the feeling of
helplessness.
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EXPLOITATION
• The. Nurse assist the client in using the health
services.
• Active work of relationship happens during
exploitation.
• Interventions appropriate to the mutually planned
goals are carried out with the ongoing reassessment
and reevaluation.
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RESOLUTION
• Relationship ends phase.
• No longer periods.
• Closure for both parties
• Evaluate the intervention
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TERMINATION
PATIENT
TEACHING
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DEFINITION
• Patient teaching is a process involves teaching the patient about
reducing health risk factors, increasing client level of wellness
and taking specific protective health measures.
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PROCESS
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DGNM I ST YEAR SRMTCON 95
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TYPES LISTEN
OBSERVE COMMUNICATION
*PowerPoint SmartArt graphic

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COMMUNICATION SKILLS ,NPR AND PATIENT TEACHING

  • 1. COMMUNICATION SKILLS PRESENTED BY MS.C.KEERTHANA RN. RM., M.SC (N)., TUTOR SRM TRICHY COLLEGE OF NURSING TRICHY 1
  • 2. Specific objectives 6/1/2024 DGNM I ST YEAR SRMTCON 2 Define the term communication. Interpret the process of communication. List down purposes of communication. Describe principles and types of communication Determine the importance of communication in nursing education. Enlist the barriers of communication. Explain the Establishment of successful communication. Enumerate Observing skill Listening skill in communication
  • 4. Cont.. • The word communication is derived from Latin word “communicare” which means to participate, to inform or impact. Communication refers to the various ways of keeping humans in touch with one another. • On this basis communication is the participation and exchange of thinking, experiences, views and opinions, information's and facts between individuals and groups. • The term “Health communication” is often used with health education. The developing countries are on the move to exploit the current communication revolution to put today health information at the disposal of families, to help people to achieve health by their own actions and efforts. 4 6/1/2024 DGNM I ST YEAR SRMTCON
  • 5. DEFINITION •Communication can also defined as social interaction, where at least two or more people interact and share ideas through common language. •Communication is the process of exchanging information, thought, ideas, and feeling from one individual to another. 5 6/1/2024 DGNM I ST YEAR SRMTCON
  • 6. PURPOSE OF COMMUNICATION • To Transfer information between all class of employees to have a common understanding among them. • To interpret and adopt policies in the organization • To include motivation,cooperation and coodination in the employees. • To improve the employer-employe relationship. • To encourage participation in decision making. DGNM I ST YEAR SRMTCON 6 6/1/2024
  • 7. Cont.. • To delegate or decentalize authority. • To boost the group morale of the worker. • To ensure job satisfaction • To help in the grevance procedure and disciplinary actions. • To inform the community of theservices in the organization. • To prepare the personnel and public for a change process. DGNM I ST YEAR SRMTCON 7 6/1/2024
  • 9. DGNM I ST YEAR SRMTCON 9 6/1/2024 sender message Encoding channel Receiver Decoding Feedback
  • 10. CONT.. • SENDER: Individual /article which delivers information to others. • MESSAGE :This is the content (message subject matter)of communication. • ENCODING: To convert content into codes (words,actions,pictures)is known as encoding. • CHANNEL:Radio,telephone,speech,television,written message gestures etc. can be the channels of communication. DGNM I ST YEAR SRMTCON 10 6/1/2024
  • 11. Cont.. • RECEIVER: It is the person for whom the message sent. • DECODING: The opening of codes is called as decoding. It provides meaning to the received content. • FEEDBACK: This is an answer from the receiver. Feedback is necessary to ensure whether the message has reached in the desired form. • Communication process can also be taught through another model,that is S-M-C-R (SOURCE,MESSAGE,CHANNEL,RECEIVER) DGNM I ST YEAR SRMTCON 11 6/1/2024
  • 12. PRINCIPLES OF COMMUNICATION DGNM I ST YEAR SRMTCON 12 6/1/2024 CLARITY COMPLETENESS COURTESY CONCISENESS CORRECTNESS CONCRETENESS
  • 13. DGNM I ST YEAR SRMTCON 13 6/1/2024
  • 14. LEVELS OF COMMUNICATION • INTRAPERSONAL COMMUNICATION-Self talk,self instruction • INTERPERSONAL COMMUNICATION –Face to face • GROUP COMMUNICATION-Interaction among several people.(Small group,one to group,mass) DGNM I ST YEAR SRMTCON 14 6/1/2024
  • 15. TECHNIQUES OF COMMUNICATION DGNM I ST YEAR SRMTCON 15 6/1/2024 • Listening • Broad opening • Restating • Clarification • Reflection • Informing • Attentive • Empathetically • Focussing • Sharing perception • Theme identification • Silence • Humour • Suggesting • Rapport building skills • Body language
  • 16. TYPES OF COMMUNICATION 6/1/2024 DGNM I ST YEAR SRMTCON 16
  • 17. TYPES OF COMMUNICATION • Based on flow  One way communication Two waycommunication • Based on structure /organization of content /purpose Formal Informal DGNM I ST YEAR SRMTCON 17 6/1/2024
  • 18. Cont... One-way communication Two way communication Verbal communication - oral and written communication Nonverbal communication Formal communication Informal communication DGNM I ST YEAR SRMTCON 6/1/2024 18
  • 19. Cont... Downward communication Upward communication Horizontal communication Visual communication Telecommunication and internet DGNM I ST YEAR SRMTCON 6/1/2024 19
  • 20. One-way communication Flow of communication is one way from the communicator to the audience. E. g Lecture method, mass media communication Drawback: Knowledge is imposed Audience participation is littoe Does not influence human behaviour Nofeedback Learning is authoritative DGNM I ST YEAR SRMTCON 20 6/1/2024
  • 21. One-way communication DGNM I ST YEAR SRMTCON 21 6/1/2024
  • 22. Two-way communication DGNM I ST YEAR SRMTCON 22 6/1/2024
  • 23. Two way communication In this method both the communicator and the audience take part. The feedback is fast. Audience may raise questions and add their own information's, ideas and opinion to the subject. Hearing process is active and democratic. It is more likely to influence the behavior of the audience in desirable direction. DGNM I ST YEAR SRMTCON 6/1/2024 23
  • 24. Verbal communication DGNM I ST YEAR SRMTCON 6/1/2024 24
  • 25. Verbal communication Cont.. In this, written or spoken words are used for communication. Oral communication:Through conversation telephone, interviews.lectures,conference and other means but unclear words and absence of permanent records can lead to misunderstanding. Written communication:Through newspaper, posters, handbook, booklet, letters, magazines, bulletins and notice board etc. But the readers and viewers should be able to understand or read the language for effective communication. DGNM I ST YEAR SRMTCON 6/1/2024 25
  • 26. Nonverbal communication... DGNM I ST YEAR SRMTCON 26 6/1/2024
  • 27. Cont.. • In this types, communication is done without words. • Includes whiole range of movements, postures, gestures, facial expressions. • Smile, raised eyebrows, frown, staring gazing etc. • Silence is nonverbal communication can speak louder than words. DGNM I ST YEAR SRMTCON 27 6/1/2024
  • 28. Formal communication • The formal communication occurs In organization under the organization Structure and follows the line of authority. DGNM I ST YEAR SRMTCON 28 6/1/2024
  • 29. Informal communication DGNM I ST YEAR SRMTCON 29 6/1/2024
  • 30. Cont.. • Conversation between peoples on non official matter. • E. g interaction between 2 close friends. • Informal (grape-wine) communication network exists in all organization e. g. Gossip circle • The inform channel may be most active, if the formal channel Donot cater to the information needs. DGNM I ST YEAR SRMTCON 30 6/1/2024
  • 31. Downward communication • Flow from Top to bottom and the main objective is to convey orders directives,instructions,standing orders and protocols etc. DGNM I ST YEAR SRMTCON 31 6/1/2024
  • 32. Upward communication • From the subordinate staff to the superior ,which flow in the form of reports, complaints and suggestions. • Message runs from lower level to the high level. DGNM I ST YEAR SRMTCON 32 6/1/2024
  • 33. Horizontal communication • There is an exchange of information between individuals of the same status or designation. • Communication between two health workers regarding a service. DGNM I ST YEAR SRMTCON 33 6/1/2024
  • 34. Visual communication • Through charts, graphs, photograph, tables, maps, posters etc. DGNM I ST YEAR SRMTCON 34 6/1/2024
  • 35. Tele communication and internet • Tele communication is the process of communicating over distance using electrolytes magnetic instruments designed for the Purpose. • Radio, TV, internet ect. are the mass communication media, whereas telephone, telex or teletype and telegraph ate known as point to point telecommunication system. • Point to point telecommunication system are closer to interpersonal communication. DGNM I ST YEAR SRMTCON 35 6/1/2024
  • 36. Tele communication Cont.. DGNM I ST YEAR SRMTCON 36 6/1/2024
  • 37. Importance of communication • Communication is one of the important invisible factor of production. • Communication helps in the process of organization important in directing and motivating employees in the management in getting things done by other personnel in the organization. • Communication makes better understanding between labor and management in industry as prerequisite of conductive climate to necessary for overall Advancement and productivity. • Communication is the lifeline of any organization to bring an effective change to influence action. DGNM I ST YEAR SRMTCON 37 6/1/2024
  • 38. Cont... • Serves as a lubricant fostering the smooth operation of the management process. • Good communication is important in healthcare industry for smooth functioning of the hospital and health care setting. • It is the basis of decentralization and delegation. Every person must have clear understanding of their objective and responsibility and must be aware of his/her job is related to the job of others. DGNM I ST YEAR SRMTCON 38 6/1/2024
  • 39. Importance of communication DGNM I ST YEAR SRMTCON 39 6/1/2024
  • 40. Importance of planning and coordination • Planning depends on an efficient network of communication. If the system of communication is good, useful suggestions will flow from the subordinate to the superior and thus will considerably help in formulation of plans. DGNM I ST YEAR SRMTCON 40 6/1/2024 Basis to good external communication Helps to mold attitude Basic for democratic management Binds people together Orient people to their environment For avoiding misunderstanding and ignorance For higher priductivity
  • 42. BARRIERS OF COMMUNICATION • Communication barriers can be defined as obstacles that one may face when attempting to effectively communicate with another person. DGNM I ST YEAR SRMTCON 42 6/1/2024
  • 43. BARRIERS OF COMMUNICATION CONT. • Linguistic barrier • Physiological barrier • Psychological barrier • Organizational barriers • Personal barriers • Environmental barriers • Cultural barriers • Barriers due to status or position • sematic barriers • Tendency to evaluate • Lack of ability to communication • Inattention • Heighted emotions • Resisitance to change 6/1/2024 DGNM I ST YEAR SRMTCON 43
  • 44. cont.. Linguistic barrier • A language barrier is any linguistic limitation that creates confusion or prevents comprehension. • These include Incorrect message,faulty translation and use of technical language etc. PHYSIOLOGICAL BARRIERS • Difficulties in hearing or listening expresion. 6/1/2024 DGNM I ST YEAR SRMTCON 44
  • 45. cont.. • Emotional disturbances • Immaturity • Haste • Carelessness • Jealousy • Lack of interest • Prejustice • Poor retention power,fear • Phobia • Superstitions and ooposite thinking etc. PERSONAL BARRIER • Lack of interest in communication,false promises • Lack of knowledge,confidence,time • Fear of criticism • Difference in formal eduction. 6/1/2024 DGNM I ST YEAR SRMTCON 45
  • 46. ORGANIZATIONAL BARRIERS • Breakdown in communication sometimes may arise due to : DGNM I ST YEAR SRMTCON 46 6/1/2024 several layer of managemnt long lines of communication l special distance of subordinates from top managementay ers Lack of means of communication layers Incorrect policies Long lin oHeavy pressure of work at certain levels of authorityayers Lack of instructions for passing informations to the subordinates
  • 47. BARRIERS cont.. ENVIRONMENTAL BARRIER • Geographical distance ,mechanical and electrical failure • Sound pollution and physical obstacles can block communication. CULTURAL BARRIERS • Customs ,beliefs,religion attitudes ,economic and social class differences language variations • Cultural difficulties between foreigners and nationals ,between urban eduction and rural education. 6/1/2024 DGNM I ST YEAR SRMTCON 47
  • 48. BARRIERS cont.. BARRIERS DUE TO STATUS AND POSITION • The attitude exhibited by the superior sometimes causes disturbance in two way communication. SEMANTIC BARRIER • Sematic is the science of meaning. • The words may not have same meaning to two persons. • One cannot convey meaning only one can convey words. • But the same words may be perceived differently by different persons. 6/1/2024 DGNM I ST YEAR SRMTCON 48
  • 49. BARRIERS cont.. TENDENCY TO EVALUATE • People may try to judge the statement of other person. • Everyperson tries to evaluate others from his point of experience. • communication requires an open mind and willingness to see through the eyes of others. LACK OF ABILITY TO COMMUNICATE • All persons do not have the skill to communicate. • Some people may have natural inborn skill whereas an average person may need some training and practice by interviewing and public speaking . 6/1/2024 DGNM I ST YEAR SRMTCON 49
  • 50. Barriers cont.. INATTENTION • Failure in communication results when the person does not listen to the instructions properly or fail to read the message ,bulletins,notices,minutes and reports due to lack of attention and preoccupied by family problems etc. Heighted Emotions • Barriers may arise due to emotional reactions ,physical attention like noise ,insufficient light,past experience etc.It is easy to communicate to people with balanced emotions. 6/1/2024 DGNM I ST YEAR SRMTCON 50
  • 51. Barriers cont.. Resistance to change :There is a general tendency of human being to maintain status and ego.When new ideas are communicated ,the listening apparatus may act as a filter in rejecting new ideas.Thus resistance to change is an important obstacle to effective communication. DGNM I ST YEAR SRMTCON 51 6/1/2024
  • 52. COMMUNICATION GAP • Communication gap may occur when the message is conveyed through various channels. • It may arise duo to lack of coordination between the various departments which lead to conflicts and interdependental vivalries. • Strict demaracation between various fuctions of organization restricts the interaction and resulting in tight compartments. • lack of flexibility to accommodate the changing conditions and emergencies. DGNM I ST YEAR SRMTCON 52 6/1/2024
  • 53. Communication gap can be overcome by: • Encouraging feedback • Encoraging suggestions • Issue clear cut instructions • Encouraging personal communication and avoiding impersonal communication • Establishing rules and regulations for smooth functioning of the organization. • organizing various functional areas to avoid compartmentation. DGNM I ST YEAR SRMTCON 53 6/1/2024
  • 54. ESSENTIALS OF COMMUNICATION DGNM I ST YEAR SRMTCON 54 6/1/2024 Think before communicating Know your objective well know your audience Consult Determine your audience Help the receiver Proper tone and content Timing and timeliness Check the result Look for tommorrow Listen Climate of trust and confidence Continous process and feedback.
  • 55. ESTABLISHMENT OF SUCCESSFUL COMMUNICATION DGNM I ST YEAR SRMTCON 55 6/1/2024 simple ,clear and the language in which the audience understand. Latest and relable information Proper use of AV aids ,gestures,words and pictures. Health message should be useful Effective feedback ,use the two way communication Cretibility and genuiness of communication Topic for health education should be according to requirement ,feelings,belefs and experience of people. Correct medium and mehod for communication should be used. Appropriate attention to verbal as well as nonverbal message.
  • 56. cont.. • Increase communication skills by observing the under mentioned lines: • CONFIDENCE:Be confident in your ability to relate to people. • Honest: Always be honest with your feelings. • Sensitive :Be sensitive to the needs of others. • Consistent:Be consistent and know know yourself. • Anxiety: Recognize symptoms of anxiety. • Recognized differences,Use word carefully. • Recognize and evaluate your own actions and response • Be careful in your nonverbal communication.eg.gestures,postion,touch,physical apperance ,facila expression ,distanceetc. DGNM I ST YEAR SRMTCON 56 6/1/2024
  • 58. CONTINOUS LOOP MODEL • This is the EARLIEST model of communication that has been presented and accepted by others who study the field. • It is also the SIMPLEST model (though it might not look like it at first). • It includes all of the basic parts/players in the communication process. • This model is based on the fact that language is a system or machine. • In this machine ,communication acts as the “gears”for the machine to work properly,Any breakdown or interference hurts efficiency. DGNM I ST YEAR SRMTCON 58 6/1/2024
  • 59. cont.. DGNM I ST YEAR SRMTCON 59 6/1/2024
  • 60. SHANNON AND WEAVER MODEL DGNM I ST YEAR SRMTCON 60 6/1/2024
  • 61. cont.. • Shannon and weaver created in 1949.This mosel was designed to be practical.Just as loop model was more academic .the shannon and weaver model is model down -to-earth. • The basis for this model was a study of telephone conservation over a very lengthy time for a period of 2yeras. • The team studied only what they deemed to be important or significant of some length. • THe focus of the mechanisms of the message. DGNM I ST YEAR SRMTCON 61 6/1/2024
  • 63. OBSERVATION “SEE ,DONT JUST LOOK”-SWANSON According to dictionary: Observation means to see the events on right perspectives and to record them for knowledge the mutual relationship between the cause and effect. According to CA Major: The broad meaning of observation is to use the eyes more as compared to the ears and tongue.Observation and inspection is the collection of facts about realities and incidents. DGNM I ST YEAR SRMTCON 63 6/1/2024 observation includes more than just seeing
  • 64. CONT.. “OAR not OR” • O-OBSERVE (SEE) what populates your environment. • A- Assess what you need to do about it • R-React by carrying out the required action. • Observe -Assess-React DGNM I ST YEAR SRMTCON 64 6/1/2024
  • 65. DGNM I ST YEAR SRMTCON 65 6/1/2024
  • 66. cont... •Observation and inspection are qualities of a good manager,supervisor and health eduactor. •Observation is completely a scientific process. •In health eduaction ,during communication,the observation must be a goal oriented. •The medium and method of observation should be selected according to the level ,i.e personal ,group or community. DGNM I ST YEAR SRMTCON 66 6/1/2024
  • 67. For effective communication the following facts are to be observed: • The health educator should adopt the method which is being received or welcomed by the individula or the group. • Subject chosen should be relevant to the individual ,group or the health problems of the community. • The results of the efforts ,made to solve health problems. • Determining the topic for furture health eduaction. • Use of specific audio-visual aids by community health nurse/workers/health educators. • The advantages or gains to the individual or groups by health education. • Observation should be close to reality and should be focussed on the present or immediate problems.eg.if a person is suffering from jaundice or anemia,the color of eyes,skin,nails and the dietary status should be observed. DGNM I ST YEAR SRMTCON 67 6/1/2024
  • 68. TYPES • Paricipatory observation • Nonparticipatory observation • Semiparticipatory observation • Controlled participatory • Uncontrolled participatory DGNM I ST YEAR SRMTCON 68 6/1/2024
  • 69. OBSERVATION OF HEALTH EDUCATION • Observation should be limited only to the reference subject. • The objective of observation should be clear. • The observer should be familiar with special technique and methods used for observation. • The observer should have previous experience and knowledge of health eduaction. • The observer should have interest and expertness of communication skills. DGNM I ST YEAR SRMTCON 69 6/1/2024
  • 70. EXERCISES OBSERVATION DGNM I ST YEAR SRMTCON 70 6/1/2024
  • 71. LIMITATION DGNM I ST YEAR SRMTCON 71 6/1/2024 • Reaction of individual /group toward health education • Bias or favoritism of the observer • Limited area of study • Inability to observe special events.
  • 72. LISTENING 6/1/2024 DGNM I ST YEAR SRMTCON 72
  • 73. DEFINITION DGNM I ST YEAR SRMTCON 73 6/1/2024 • To be a good speaker is easy but to be a good listener is difficult. • Most people try to impress by speaking or giving a speech but donot bother to hera anyone with patience. • But in communication it should be kept in mind that apart from speaking,one should have the art of listening. • Just listening by keeping mum is not a sign of good listener. • The listener should hear others with attention and patience.The health problem should be well listened,understood and evaluated ,to make health eduaction effective. • The meaning of good listener is to be attentive and pay attention on the “totalindividuals”.
  • 74. cont.. • For effective communication ,one should be a discreet listener ,keeping concentration and patience. LADDER • L-ook at others,keep good eye contact. • A-Ask appropriate questions only • D-Do not interrupt • D-Do not change the subject • E-Express emotions with control • R-Responsively listen. DGNM I ST YEAR SRMTCON 74 6/1/2024
  • 75. • Good art of listening enhances improvement in personality ,save stime,decides the focu sof the probelem,fulfills objectives and facilitates feedback. • PHYSICALLY: One should attain a forward looking posture and should look at the person who is speaking.He should keep his ears toward apeaker. • PSYCHOLOGICALLY:It means that the listener should pay attention to the speaker and show interest in him by nodding,encouraging, with suitable small responses as “go on”etc. • Facial expression avoided. DGNM I ST YEAR SRMTCON 75 6/1/2024
  • 76. GOLDEN RULES OF COMMUNICATION DGNM I ST YEAR SRMTCON 76 6/1/2024 • Communication skills • Behaviour of the sender and receiver • Socila and cultural system • Knowledge of the subject and the receiver • Purpose of communication • Feedback
  • 77. HEALTH COMMUNICATION • Health communication is an important area of communication .It links the domains of communication and health. • Health communication includes the study and use of communication strategies to inform and influence individuals and community decisions that enhance haelth. • Health communication can contribute to all aspects of disease prevention and health promotion. • Functions are :Information,education,motivation,counseling,raising morals and making people agree to do something about health concern. DGNM I ST YEAR SRMTCON 77 6/1/2024
  • 78. • Health communication is an important tool for health health development and is the milestones of all health organizations . • For individuals: create health awarness,health risks and solution. can change attitude and result in health seeking behaviour. provide motivation and skill needed from available resources. Help them to find support from available resources can motivate to protect and promote their health. DGNM I ST YEAR SRMTCON 78 6/1/2024
  • 79. cont.. • FOR THE COMUNITY: Influence the public agenda Advocate the policies and programs Improve in delivering of public health and health care servicse. Promote positive changes in the socioeconomic and physical environment. Encourage socila norms that benefit health and quality of life. DGNM I ST YEAR SRMTCON 79 6/1/2024
  • 80. DGNM I ST YEAR SRMTCON 80 6/1/2024
  • 82. DEFINITION • It is an interaction between two Persons in which the nurse offers a series of purposeful activities and practice that are useful to particular patient. DGNM I ST YEAR SRMTCON 82 6/1/2024
  • 83. TYPES DGNM I ST YEAR SRMTCON 83 6/1/2024 Social relationship Therapeutic relationship Intimate relationship As a relationship that is primarily initiated with the purpose of friendship socialization, enjoyment or accomplishing a task. Emotional commitment between two people's. Relationship between nurse and the client.
  • 84. PRINCIPLES OF THERAPEUTIC COMMUNICATION • Respect • Genuiness • Empathy • Active listening • Trust • Confidentiality DGNM I ST YEAR SRMTCON 84 6/1/2024
  • 85. PURPOSE OF THERAPEUTIC RELATIONSHIP • Support the patient • Promote healing • Support or enhance functioning DGNM I ST YEAR SRMTCON 85 6/1/2024
  • 86. A CONTINUUM OG PROFESSIONAL BEHAVIOUR Patient Centered care • Too little care provider ........ Too much care provider Involvement Involvement DGNM I ST YEAR SRMTCON 86 6/1/2024 Therapeutic Nurse patient rellationship
  • 87. PHASES OF NPR • Peplau identified 5 phases • Orientation • Identification • Exploitation • Resolution • Termination DGNM I ST YEAR SRMTCON 87 6/1/2024
  • 88. ORIENTATION • Beginning the nurse patient relationship require unique communication skills. • Everyday people communicate with those around them by listening, talking, sharing, laughing, reassuring and caring. • Define the problem • Data collection • Defining problem and deciding the type of service Needed. DGNM I ST YEAR SRMTCON 88 6/1/2024
  • 89. IDENTIFICATION • The work segment of the relationship starts with this phase. The nurse and the patient work together to identify the problem and set specific problem oriented goals. • Selection of appropriate professional assistance. • Patient begins to have a feeling of belonging and a capability of dealing with the problem which decrease the feeling of helplessness. DGNM I ST YEAR SRMTCON 89 6/1/2024
  • 90. EXPLOITATION • The. Nurse assist the client in using the health services. • Active work of relationship happens during exploitation. • Interventions appropriate to the mutually planned goals are carried out with the ongoing reassessment and reevaluation. DGNM I ST YEAR SRMTCON 90 6/1/2024
  • 91. RESOLUTION • Relationship ends phase. • No longer periods. • Closure for both parties • Evaluate the intervention DGNM I ST YEAR SRMTCON 91 6/1/2024 TERMINATION
  • 92. PATIENT TEACHING 6/1/2024 DGNM I ST YEAR SRMTCON 92
  • 93. DEFINITION • Patient teaching is a process involves teaching the patient about reducing health risk factors, increasing client level of wellness and taking specific protective health measures. DGNM I ST YEAR SRMTCON 93 6/1/2024
  • 94. PROCESS DGNM I ST YEAR SRMTCON 94 6/1/2024
  • 95. DGNM I ST YEAR SRMTCON 95 6/1/2024 TYPES LISTEN OBSERVE COMMUNICATION *PowerPoint SmartArt graphic

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