This document provides a summary of the state of various projects within the State of Local Affairs (SOLA) organization over the last 10 months and proposes ways to move forward. It finds that most projects did not meet ideal targets for raises, matches, and realizations due to lack of proper tools, sales knowledge, focus on international relations, and experience given. Key activities proposed to address the gaps include regular tapping of the market, using case studies to build credibility, proper use of CRM tools, showcasing clients, and educating members. Timelines provided are between November and December to focus on raising drives, CRM, international relations, and sub-product knowledge.

1. State of Local Affairs (SOLA)

2. GLOBAL
INTERNSHIP
PROGRAM :
INCOMING
EXCHANGE

3. The Last 10 Months
Project
Ideal State
Current State
Reasons for the
Gap
Raises
30
1
•No proper
information
tracking
•No proper use of
tools for CRM
•Lack of sales
knowledge
Matches
24
0
•No proper focus on
IR building for the
existing form
•No work on
matching as such by
the department

4. The Last 10 Months
Realizations
14
0
No capitalization
on market resulting
to no realization
NPS
50
0
No experience
given

5. LC Comparison
T vs A
LC Wise
Target
Achieved
216
200
170
140
118 130
100
90 79
72
60 69
55
38
35
25
16
2
35
16
49
52
34 24
17
10 110
0
92
74
80
30
9
29 30
20
4 10
0 0

6. The Way Forward
Project
Key Activities
Timelines
Raising Drive
•Regular tapping of December 15th
market according to
the sub products
•Use of existing
client case studies
to create credibility
CRM
•Proper use of
information
trackers
•Engagement of
prospective client
with the
organisation
through monthly
newsletters, etc
Synergy Points
December 15th
IM

7. The Way Forward
International
Relations
•Focus on
showcasing clients,
JD etc for better
expectation with
countries
•Follow up on
Hakunamatata
campaign
November 10th
Sub product
knowledge and
analysis
•Educating
members on sub
products for better
product delivery
•Proper market
analysis for
customization
November 20th
GCDP ICX, IM

8. Global Community
Development Program
Incoming Exchange

9. Project
The Last 10 Months
Ideal State
Current State
Reasons for the
Gap
Raise
95
87(On System)
Follow the timeline,
Increase in raising
amount, Poor CRM.
Match
93
9
Follow the timeline,
Poor internal
branding, Quality,
Lack of membership.
Realization
90
9
Quality, No match,
NPS knowledge.
NPS and Finance
50 and financially
sustainable
-50 and 13000
Proper NPS
knowledge, No
budgeting, CSR not
happening, NO
REALIZATION.

10. The Way Forward
Project
Key Activities
Timelines
Synergy Points
Internal Branding
“Hakuna Matata”
campaign, Proper
feedback system,
Improved Quality
Services.
November
CIM
Quality
Trainee buddy,
Feedback
Mechanism, Job
description, Client
trainee induction.
December
Quality team and
Finance
Showcasing Impact
and Financial
Sustainability
Events like BKK,
Impact week…,
CSR funding, Fund
raising drives,
Budgeting.
December
Finance, BD and
Marketing

11. GLOBAL
INTERNSHIP
PROGRAM :
OUTGOING
EXCHANGE

12. The Last 10 Months
Project
Ideal State
Current State
Reasons for the
Gap
Raises
25
3
•No proper
information
tracking
•Lack of knowledge
•No marketing done
Matches
15
1
•No effort for IR
done
•No work on
matching as such by
the department
Realizations
7
0

13. The Way Forward
Project
Key Activities
Timelines
Synergy Points
Raising Drive
•Follow ups on the 11th November
contacts already in
hand
• Crazy Marketing in
Colleges whose
course is ending
•Marketing
•oGCDP
International
Relations
*Contacting VP iGIP 15th November
of other LCs
* Making EP Videos
to promote EPs
•Exchangers

14. GLOBAL
COMMUNITY
DEVELOPMENT
PROGRAM :
OUTGOING
EXCHANGE

15. The Last 10 Months
Project
Ideal State
University Relations 5 University
Partnerships
Current State
0 Partnership
Reasons for the
Gap
No Proper Market
Research.
No Visibilty of
Internship Program.
Product Packaging.
International
Relations
5 LC-LC
Partnerships
0 Parternship
No Concrete base
to deliver
partnerships.
Adhoc
30% EwA to ELD
Conversion
No Contribution to
Raises
No Proper FollowUp.
Lack of Synergy
with Marketing.
Raise
45 Raises
3

16. Project
Ideal State
Current State
Reasons for the
Gap
Matching
30
0
Focus still on
Raising
Realizations
10
0
Struggling with
Raises

17. The Way Forward
Project
Key Activities
Timelines
Synergy
Points
Raising
Class-to-Class presentations
in colleges.
Heavy Promotions
31st October
Marketing
Engagement &
Delivery
Inducting Eps in AIESEC.
Calling EP on LC Forums.
Making Proper Expectation
Settings
5th December
TM
Matching
Utilising National
Partnerships.
Establishing LC-LC
Partnerships
20th November
CIM

18. Marketing & PR

19. The Last 10 Months
Project
Ideal State
Current State
Reasons for the Gap
EwA to ELD
30% conversion
18% conversion
Lacked in YE sessions.
OGX Promotion
5% conversion;
8 raises
2 raises
ORS not tapped
Partnerships/
External Forums
8
6
No membership
Recruitment
500 sold forms;
250+ forms sold; 104 Failed OCs
consistent membership recruited
of 100
Online Presence
FB - 6000+likes
Twitter - 500 followers
Youtube - Consistent
Videos
FB - 6310 likes
Twitter - 443
followers
Youtube - Starting
with Walk with
AIESEC
Not much focus on
Twitter & Youtube

20. The Way Forward
Project
Key Activities
Timelines
Synergy Points
EwA
Class-to-Class presentations Dec 15
in colleges, Surveys, YE
Sessions, Campaigns
OGX
AIESEC Brand
Case Studies, Significant
partnerships/external
forums, Media Relations,
AIESECers as Brand
Ambassadors
Dec 15
LC
OGX Promotion
Consistent online
promotion
Nov 20
OGX

21. Communication &
Information
Management (CIM)

22. The Last 10 Months
Project
Ideal State
Current State
Reasons for the
Gap
Internal Communication
Every
information
being delivered
to members just
through
newsletters no
other platform
being used.
Process not in a
healthy state.
The mediums
assigned for the
process are not
being used.
Knowledge Management
Standardization,
Storage,
Accessibility.
None was done in a Rely on assumptions,
proper way.
Inefficient Planning,
No record of past
operations.
Every
department
workspace to be
active with usage
of some common
apps.
Kind of imbalance.
Membership
proportion is not
equal.
PODIO
Lack of knowledge
among members, No
proper track of the
work being done.

23. Project
Internal Branding
Ideal State
Current State
Reasons for the
Gap
Good IR status of
LC.
Zero IR from the
side of CIM. Just
one campaign was
launched.
No steps were
taken in this field.

24. The Way Forward
Project
Key Activities
Timelines
Synergy Points
PODIO
Shift of department
works to PODIO
completely.
November mid.
All the
departments.
Internal Branding
Need to capitalize
through HAKUNA
MATATA.
-
ICX

25. Business Development

26. The Last 10 Months
Project
Ideal State
Current State
Reasons for the
Gap
EMPOWER
1,70,000
1,01,000
Lack of
operational
knowledge, No
visibility of AIESEC
in the city.
GCDP PROJECTS
15,000
0
Exchanges
NIL
RECRUITMENT
25,000
0
Unplanned
Recruitment, No
efforts made

27. The Way Forward
Project
Key Activities
Timelines
Y2B
Pitching EMPOWER clients
and re-delivering them,
Venue Raised, 6 new clients
15th Dec
GCDP
Projects
Partnerships for better
trainee XP.
20th Nov
Synergy Points
Marketing,
iGCDP
iGCDP
and
Quality

28. TALENT
MANAGEMENT

29. The Last 10 Months
TMP
166
TLP
55
ILCEP
1
IXP
1
AM --> ELD
3

30. The Last 10 Months
Project
Ideal State
Current State
Reasons for the Gap
Recruitment &
Induction
• Summer cycle – 80 • Summer –
members
40
• Winter Cycle – 90 • Winter – 55
members
members
• 2 Exchange Fair
• 1 Exchange
Fair
• Less Applicants
• Delay in recruitment
cycle
• No proper talent
planning.
Membership
Retention
70%
50%
• No Experience
Tracking
• Delay in mid-term
analysis
• No department culture
till Q3
• No effective allocation
of JDs
TMP to
Exchange ratio
1
0.12
• Less Knowledge
• Low retention
• Members not cleared
about their targets.

31. The Way Forward
Project
Key Activities
Timelines
Synergy Points
IXPs
• Designing Campaign in
synergy with oGCDP
Membership
Retention
• Regular mid-term analysis December
• Timely JD allocation
• Experience Tracking
EB
LnD
• Pre/post LEAD
assessment.
• Education Cycle to be
updated regularly.
• Education Hub
-
10th
November
December
oGCDP

32. FINANCE

33. The Last 10 Months
Project
Financial Knowledge
Ideal State
Current State
When members are
able to use that
knowledge in their
department work.
20%
Quality
When EP goes back to
his country and
contacts are LC again
n again for
internships..
We are trying new
methods to improve
our quality like
‘HAKUNA MATATA’.
Investments
On departments then
ZERO
Reasons for the
Gap
As we are not able to
give knowledge to
members.
Intern House was not
properly maintained,
Quality services were
there but not that
proper,
Induction into LC was
not done so they
didn’t feel connected.

34. The Way Forward
Project
Key Activities
Timelines
Synergy Points
Financial
Knowledge
Through GBMs,
Department meets.
November.
All Department.
Quality.
EP Buddy, problem
to be solved within
36hr.
December end.
Quality team,GCDP
ICX
Investments
tracking
December end
Finance, All
depatments