The document discusses interpersonal communication strategies at Coca-Cola Beverages Pakistan Limited (CCBPL). It outlines CCBPL's history and operations in Pakistan. It then examines the elements of interpersonal communication and strategies for effective communication. Specific examples of communication at CCBPL are provided, such as open communication between management and staff, communication training, and resolving conflicts through dialogue. A SWOT analysis of CCBPL's communication is presented, followed by recommendations to improve internal and external communication policies.

1. Presentation of Business Communication
Prepared by: Asif Hussain
Student ID AR524304
Presented To:

2. Management 8/e - Chapter 172
Title page
Strategies of successful
interpersonal communication

3. Management 8/e - Chapter 173
Introduction of the organization
Founded in 1886, the Coca-cola company
is the world’s leading manufacturer,
marketer, and distributor of nonalcoholic
beverages, concentrates and syrups.
The company’s corporate headquarters
are in Atlanta, with local operations in
over 200 countries around the world.

4. Management 8/e - Chapter 174
History of the organization
The Coca Cola company is a global company.
In Pakistan the company started it’s
business in 1953. Today the company has a
major share in beverage market. The
company has its production units at
Karachi, Multan, Faisalabad, Rahimyar
Khan, Gujranwala, & Lahore.
The company provides a fair amount of
employment to local citizens and deeply
involved in the life of local communities in
which it operates .

5. Management 8/e - Chapter 175
Vision mission & values
Vision:
“To become a market leader in ready to drink
segment while adding best-in-class value to all
stakeholders”.
Mission:
“ CCBPL exists to refresh the consumers, inspire
moment of optimism through our brands & actions
as well as benefits all stakeholders, which we will
do with highest social responsibility & with
uncompromising commitment towards quality of
our products & Integrity in our operation.”
Integrity in our operation.”

6. Management 8/e - Chapter 176
Vision mission & values
Values:
We value & respect our people.
We communicate openly.
We have integrity.
We win as a team.
We drive quality & innovation.
We are accountable.

7. Management 8/e - Chapter 177
Introduction to the topic
Communication scholars define Interpersonal
communication in numerous ways, usually describing
participants who are dependent upon one another. It can
involve one on one conversations or individuals interacting
with many people within a society. It helps us understand
how and why people behave and communicate in different
ways to construct and negotiate a social reality. While
interpersonal communication can be defined as its own
area of study, it also occurs within other contexts like
groups and organizations. Interpersonal communication is
the process that we use to communicate our ideas,
thoughts, and feelings to another person. Our interpersonal
communication skills are learned behaviors that can be
improved through knowledge, practice, feedback, and
reflection.

8. Management 8/e - Chapter 178
Interpersonal communication includes message sending and
message reception between two or more individuals. This
can include all aspects of communication such as listening,
persuading, asserting, nonverbal communication, and
more.
Overall, interpersonal communication can be conducted using
both direct and indirect mediums of communication such
as face-to-face interaction, as well as computer-mediated-
communication. Successful interpersonal communication
assumes that both the message senders and the message
receivers will interpret and understand the messages being
sent on a level of understood meanings and implications

9. Management 8/e - Chapter 179
Elements of Interpersonel
Communication
Much research has been done to try to break down
interpersonal communication into a number of
elements in order that it can be more easily
understood. Commonly these elements include:
The Communicators
The Message
Noise
Feedback
Context
Channel

10. Management 8/e - Chapter 1710
The interactive two-way process of
interpersonal communication.

11. Management 8/e - Chapter 1711
Strategies of Effective Interpersonal
Communication Skills
 Effective and efficient communication:
– Effective communication
• Occurs when the intended meaning of the sender is
identical to the interpreted meaning of the receiver.
– Efficient communication
• Occurs at a minimum resource cost.
– Potential trade-offs between effectiveness and
efficiency must be recognized.

12. Management 8/e - Chapter 1712
Strategies of Effective Interpersonal
Communication Skills
Empathise
Encourage
Learn to Listen
Focused Listening
Focused Hearing
Gentle Interruptions
Balancing the Conversation
Nonverbal Communications
The Power Of Touch.

13. Management 8/e - Chapter 1713
Be Aware of Others' Emotions
Treat People Equally
Attempt to Resolve Conflict
Communicate Effectively
Use Humor
Maintain a Positive Attitude and Smile
Minimize Stress
Only Complain when Absolutely Necessary

14. Management 8/e - Chapter 1714
Practical study in organization
THE COCA COLA COMPANY has a great
history and is respectable organization in the
business sector. The company employees a large
number of personnel both directly and indirectly.
The workforce has diversity in many aspects so
the communication culture has to be strong and
flexible enough to accommodate all employees.
As we all know that CCBPL is a part of a global
beverage producing organization, it has an
organized structure and a significant business and
corporate culture.

15. Management 8/e - Chapter 1715
Practical study in organization
Internal communications
This includes the communications in between the
company’s various departments, officials, staff,
employees, and between various production units of the
CCBPL. Internal communication includes:
Messages.
Email
Fax
Telephone
Presentations
Training and development sessions
Official meetings

16. Management 8/e - Chapter 1716
Practical study in organization
External communications
– This includes the communication with the consumers,
distributors, market personnel, business associates,
legal communications, and marketing and publicity
advertisements. This includes:
– Market research
– Public dealings
– Official dealings
– Business dealings
– Dealings with government
– Community dealings
– Social media

17. Management 8/e - Chapter 1717
Practical study in organization
INTERPERSONAL COMMUNICATION IN CCBPL
Coca Cola Beverages Pakistan Limited
utilize all chanels of communication Verbal,
Non verbal to communicate with its staff,
employees, management, market and
consumers. Also it plans its stategies of
communication accordind to need of its
business. We explained some of the aspects
of its communication culture as follow:

18. Management 8/e - Chapter 1718
INTERPERSONAL COMMUNICATION
IN CCBPL
Management
In CCBPL we have a value “ We communicate openly”. So the
mangement of CCBPL has a unique culture of open communication
within its organization. All of the staff are free to communicate with
the mangement regarding to their issues.
Sales
Poor communication skills can have an adverse impact on
an organization's bottom line. So the CCBPL management
stresses on effective communication of its sale and
marketing team. M.D.Os and other sale personel are
provided with adequate trainings in this regard.

19. Management 8/e - Chapter 1719
INTERPERSONAL COMMUNICATION
IN CCBPL
Training
In CCBPL employees are provided trainings regarding
new business stategies and operational maters on a
frequent basis. The company ensures to maintain a good
communication level within the organization.
Conflict Resolution
In CCBPL we have a diversed workforce so there can be
many chances of conflict at the workplace. So, the
management of CCBPL in general and the HR manager in
specific has the duty to resolve these conflicts in a good
and satisfying manner. The CCBPL strategy is to resolve
issues through dialogue and communication.

20. Management 8/e - Chapter 1720
INTERPERSONAL COMMUNICATION
IN CCBPL
ADVERTISEMENTS & MARKETTING
In the advertisement, emotional expression and non-
verbal codes are expressed clearly, working together to
bring out the message. In our advertisement we express
our message very clearly to our consumers.
SOCIAL AND COMMUNITY
INTERACTION
We are a part of a society and we accept our social
responsibilities. So we are open to communicate with the
community and society.

21. Management 8/e - Chapter 1721
SWOT ANALYSIS

22. Management 8/e - Chapter 1722
STREGTHS
Good workplace environment.
Effective working
Open communication
Resolution of conflicts
Trust & satisfaction of employees
quality of work

23. Management 8/e - Chapter 1723
WEAKNESSES
Integration issues
Cultural diferences
Lack of training
Discommunication
Lack of communication

24. Management 8/e - Chapter 1724
OPPORTUNITIES
1- Increase in market demand
2- incease in consumer satisfaction
3- improvement of company ranking
4- improvement in business strategies
5- forecasting the future needs
6- Interchange of ideas.

25. Management 8/e - Chapter 1725
THREATS
misleading information can cause damage
distrust in the consumer
workpalce disharmony
non resolving conflicts can cause business
loss

26. Management 8/e - Chapter 1726
CONCLUSION
Successful interpersonal communication assumes
that both the message senders and the message
receivers will interpret and understand the
messages being sent on a level of understood
meanings and implications.
It is very important for a manager or a suprevisor
to know and has a command on the interpersonal
skills, so that he/ she can handle the workplace
situations, conflicts, issues and also can translate
and explaine the copmpany policies and business
strategies to its staff members,employees and
consumers.

27. Management 8/e - Chapter 1727
RECOMMENDATIONS
A comprehensive communication policy and strategy should be
designed.
Employee development program and training of the HR managers
and leaders should be conducted on frequent basis
Company must exchange ideas regarding communication with
consumers.
Internal communication policy and strategy must be modified
according to the changes in business.
Organization must encourage and motivate its workforce to improve
their skills and competencies by providing them with trainings
Organization should discourage any sort of discrimination practices
in regards to its workforce, Gender, Color, Race, Language, Belief,
etc
The organization should allow its workers to express their concerns
and must consider their suggestions seriously.

28. Management 8/e - Chapter 1728
DATA SOURCES
web & internet
wikipedia
Live strong (website)
Management & staff of CCBPL