What is being said about you on blogs, social networks, in comments, and in the news? This presentation shows you how to monitor brands and keywords with free tools.
http://www.noop.nl
http://www.jurgenappelo.com
4. People talk… are you listening?People talk… are you listening?People talk… are you listening?People talk… are you listening?People talk… are you listening?
6. The world is a big place…
What are you going to listen to?
image by
alexkess
7. Step 1: Define search criteria
Keywords: “Your Brand”, “Some Topic”, “Any Name”
Links: yourbrand.com, sometopic.com, anyname.org
Tags: #yourbrand, #sometopic, #anyname
The balancing act…
… needs continuous refinement
not too many, not too few…
not too generic, not too specific…
image by Pink Sherbet
8. Step 2: Match with media types
Search on:
Web
News
Blogs
Microblogs
Bookmarks
Blog comments
Social comments
Forums / groups
Images
Video
Audio
Search term:
“Your Brand”
“Some Topic”
“Any Name”
yourbrand.com
sometopic.com
anyname.org
#yourbrand
#sometopic
#anyname
?
9. Step 3: Choose search strategy
Deep Search
For example: only pictures and videos,
but including every comment and bookmark
Wide Search
For example: everything (news, blogs, tweets, etc.)
but excluding details like comments and bookmarks
image by wvs
14. Step 5: Separate into channels
Different frequencies
Check some stuff every day, other stuff once per week
Different content types
Mixing videos, tweets, and bookmarks doesn’t work well
Different readers
Determine who will be monitoring which channels
image by wili hybrid
15. Step 6: Aggregate, Filter, Sort
Aggregate feeds
Combine similar feeds into one
Filter noise
Remove unwanted results with additional keywords
Sort results
Order the results in date descending
image by faith globe
25. Sources
Tracking the Buzz: How to Monitor Your Brand Effectively
http://socialmediatrader.com/tracking-the-buzz-tools-to-monitor-your-brand-effectively/
9 Free Tools to Monitor Your Online Presence
http://blog-well.com/2008/04/29/9-free-tools-to-monitor-your-online-presence/
How to Monitor Your Brand 24/7
http://www.fastcompany.com/magazine/135/scobleizer-brand-new-day.html
3 Powerful Free Apps to Monitor Your Small Business in Social Media
http://www.startupnation.com/blogs/index.php/2009/07/07/3-powerful-free-apps-to-monitor-your-small-business-in-social-media/
6 Tools to Monitor Your Brand
http://www.blackweb20.com/2009/05/14/6-tools-to-monitor-your-brand/
Top 10 Free Tools for Monitoring Your Brand’s Reputation
http://mashable.com/2008/12/24/free-brand-monitoring-tools/
In Year 2009: Monitor Your Brand’s Reputation in Ten Minutes and For Free
http://www.thetrendwatch.com/2009/01/05/in-year-2009-monitor-your-brands-reputation-in-ten-minutes-and-for-free/
How to Monitor Your Online Reputation
http://www.wikihow.com/Monitor-Your-Online-Reputation
Social Media Monitoring on the Cheap
http://www.buzzstream.com/blog/social-media-monitoring.html
Free Social Media Monitoring Techniques
http://www.robgonda.com/blog/index.cfm/2009/4/5/Free-Social-Media-Monitoring-Techniques
Listening Platforms Are Evolving Into Engagement Platforms
http://pr.typepad.com/pr_communications/2009/01/listening-platforms-are-evolving-into-engagement-platforms.html
Social Media Monitoring – a PR Must…
http://jeffbobick.wordpress.com/2009/01/26/social-media-monitoring-a-pr-must/
28. http://creativecommons.org/licenses/by-nd/3.0/
This presentation was inspired by the works of many people, and
I cannot possibly list them all. Though I did my very best to attribute
all authors of texts and images, and to recognize any copyrights, if
you think that anything in this presentation should be changed,
added or removed, please contact me at jurgen@noop.nl.