Blueprint for a Tribal Business

Jurgen Appelo
Jurgen Appelowriter, speaker at Happy Melly
Blueprint for a
Tribal Business
version 2
Jurgen Appelo
Jurgen Appelo
writer, speaker,
trainer, entrepreneur...
www.jurgenappelo.com
Work
Management
Organization
Success
Happiness
Let’s talk about work…
WHY DO WE
WORK?
hierarchy of needs
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
hierarchy of needs
FOOD
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
hierarchy of needs
FOOD
HEALTH
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
hierarchy of needs
FOOD
HEALTH
FRIENDS
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
hierarchy of needs
FOOD
HEALTH
RESPECT
FRIENDS
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
hierarchy of needs
FOOD
HEALTH
RESPECT
FRIENDS
SELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
hierarchy of needs
FOOD
HEALTH
RESPECT
FRIENDS
SELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
hierarchy of needs
FOOD
HEALTH
RESPECT
FRIENDS
SELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
Only 1 in 5 employees is truly
engaged, heart and soul, in their work.
Gary Hamel, What Matters Now
Most people approach their work in
one of three ways: as a job, a career,
or a calling.
Jonathan Haidt, The Happiness Hypothesis
job, career, calling
FOOD
HEALTH
RESPECT
FRIENDS
SELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
job, career, calling
FOOD
HEALTH
RESPECT
FRIENDS
JOB
SELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
job, career, calling
FOOD
HEALTH
RESPECT
FRIENDS
JOB
CAREER
SELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
job, career, calling
FOOD
HEALTH
RESPECT
FRIENDS
JOB
CAREER
CALLINGSELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
job, career, calling
FOOD
HEALTH
RESPECT
FRIENDS
WORK-LIFE
BALANCE
SELF
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
job, career, calling
FOOD
HEALTH
RESPECT
SELF
FRIENDS
WORK-LIFE
BALANCE
HUH?
https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
The increasingly popular concept
of work/life balance is not all that
we seek.
Ricardo Semler, The Seven-Day Weekend
work-life balance
work-life balance
WORK
work-life balance
WORK
LIFE
work-life balance
WORK
LIFE
work-play balance
work-play balance
WORK
work-play balance
WORK
PLAY
work-play balance
WORK
PLAY
PAID
work-play balance
WORK
PLAY
PAID FREE
work-play balance
WORK
PLAY
PAID FREE
work-play balance
WORK
PLAY
PAID FREE
work-play balance
WORK
PLAY
PAID FREE
work-play balance
WORK
PLAY
PAID FREE
work-play balance
WORK
PLAY
PAID FREE
WHY DO WE
WORK TOGETHER?
tribal leadership
http://en.wikipedia.org/wiki/Tribal_Leadership
tribal leadership
LIFE SUCKS
http://en.wikipedia.org/wiki/Tribal_Leadership
tribal leadership
LIFE SUCKS
MY LIFE SUCKS
http://en.wikipedia.org/wiki/Tribal_Leadership
tribal leadership
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
tribal leadership
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
WE’RE GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
tribal leadership
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
WE’RE GREAT
LIFE IS GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
tribal leadership
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
WE’RE GREAT
LIFE IS GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
tribal leadership
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
WE’RE GREAT
LIFE IS GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
again: job, career, calling
JOB
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
WE’RE GREAT
LIFE IS GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
again: job, career, calling
JOB
CAREER
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
WE’RE GREAT
LIFE IS GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
again: job, career, calling
JOB
CAREER
CALLING
LIFE SUCKS
MY LIFE SUCKS
I’M GREAT
WE’RE GREAT
LIFE IS GREAT
http://en.wikipedia.org/wiki/Tribal_Leadership
It is a mission that allows people to
go home, look in the mirror, and say,
“I did something meaningful today.”
James F. Parker, Do the Right Thing
We must turn a profit while making
the world a better place.
Richard Branson, Like a Virgin
com·mu·ni·ty kə-ˈmyü-nə-tē
a body of persons of common and
especially professional interests
scattered through a larger society
http://www.merriam-webster.com/dictionary/community
tribe or community
I think of Patagonia as an ecosystem,
with its vendors and customers as
an integral part of that system.
Yvon Chouinard, Let My People Go Surfing
You can also think of it as a magnet
that attracts the right people—the
right team members, customers,
suppliers, and investors—to the
business and aligns them.
John Mackey, Conscious Capitalism
stakeholders of the community
COMMUNITY OF
STAKEHOLDERS WITH
A PURPOSE
PRINCIPLE 1
Let’s talk about organizations…
WHAT IS AN
ORGANIZATION?
or·ga·ni·za·tion ˌȯr-gə-nə-ˈzā-shən
an administrative and functional
structure; the personnel of such a
structure
http://www.merriam-webster.com/dictionary/organization
hierarchy containing networks
hierarchy containing networks
Hierarchies are brilliant systems
inventions […] they reduce the
amount of information that any part
of the system has to keep track of.
Donella Meadows, Thinking in Systems
Whenever we look at life,
we look at networks.
Fritjof Capra, The Web of Life
Human beings have a new way of
organizing themselves, via online,
distributed networks. At long last,
there's an alternative to formal
hierarchy.
Gary Hamel, What Matters Now
network containing hierarchies
network containing hierarchies
WHAT IS A
CORPORATION?
cor·po·ra·tion ˌkȯr-pə-ˈrā-shən
a body formed and authorized by
law to act as a single person and
legally endowed with various rights
and duties
http://www.merriam-webster.com/dictionary/corporation
old: corporation owns community
new: corporation serves community
old: where do we put it?
old: where do we put it?
?
old: where do we put it?
?
?
old: where do we put it?
?
?
?
old: where do we put it?
?
?
?
?
old: where do we put it?
?
?
?
?
?
old: where do we put it?
?
?
?
?
?
?
old: where do we put it?
?
?
?
?
?
?
?
old: where do we put it?
?
?
?
?
?
?
?
?
new: let’s put it everywhere
NETWORK OF LEGAL
ENTITIES OFFERING
SERVICES
PRINCIPLE 2
Let’s talk about management…
DO WE NEED
MANAGEMENT?
management vs. leadership
http://en.wikipedia.org/wiki/Good_to_Great
management vs. leadership
INDIVIDUAL
http://en.wikipedia.org/wiki/Good_to_Great
management vs. leadership
INDIVIDUAL
TEAM MEMBER
http://en.wikipedia.org/wiki/Good_to_Great
management vs. leadership
INDIVIDUAL
TEAM MEMBER
MANAGER
http://en.wikipedia.org/wiki/Good_to_Great
management vs. leadership
INDIVIDUAL
TEAM MEMBER
MANAGER
LEADER
http://en.wikipedia.org/wiki/Good_to_Great
management vs. leadership
INDIVIDUAL
TEAM MEMBER
MANAGER
LEADER
EXECUTIVE
http://en.wikipedia.org/wiki/Good_to_Great
management vs. leadership
INDIVIDUAL
TEAM MEMBER
MANAGER
LEADER
EXECUTIVE
http://en.wikipedia.org/wiki/Good_to_Great
management vs. leadership
INDIVIDUAL
TEAM MEMBER
MANAGER
LEADER
EXECUTIVE
http://en.wikipedia.org/wiki/Good_to_Great
The distinction now being made
between managers as traditional
and rational, while true leaders are
charismatic, is an idealization which
glorifies change itself.
Ralph Stacey, Complexity and Organizational Reality
leadership and governance
leadership and governance
leadership and governance
leadership and governance
MANAGEMENT
Not to know how to manage is the
single largest reason for the failure
of new ventures.
Peter F. Drucker, Management (Revised Edition)
Here is my definition of management:
The systematic pursuit of desired
conditions by utilizing human
capabilities in a concerted way.
Mike Rother, Toyota Kata
community with geographical boundary
community with economical boundary
WHO APPOINTS
MANAGEMENT?
managers serving stockholders
Since stockholders own the
corporation but are paid last […] it is
essential that they have the final say
[…] on who makes up company
management.
John Mackey, Conscious Capitalism
Serving one group at the expense
of others leads not only to distrust
but to risk to the sustainability of
the firm.
Robert F. Hurley, The Decision to Trust
A corporation that fails to see itself
as an instrument of its stakeholders
will fail.
Russell Ackoff, Re-Creating the Corporation
We need a new way to determine
when a company is doing well or
badly. One sensible approach is to ask
stockholders, employees, clients,
suppliers, and community….
Ricardo Semler, The Seven-Day Weekend
managers serving stakeholders
constituted leadership and governance
CONSTITUTED
MANAGEMENT FOR
ALL STAKEHOLDERS
PRINCIPLE 3
Let’s talk about success…
HOW DO
ORGANIZATIONS
SURVIVE?
fitness landscapes
To survive and succeed, every
organization will have to turn itself
into a change agent. The most
effective way to manage change
successfully is to create it.
Peter F. Drucker, Management (Revised Edition)
I’ve come to believe that learning is
the essential unit of progress.
Eric Ries, The Lean Startup
learning organizations
http://en.wikipedia.org/wiki/The_Fifth_Discipline
Getting there from here […] will
require change that is
transformational […] and creative.
Chris Argyris, Flawed Advice and the Management Trap
creative economy
HOW DO WE LEARN
AND CREATE?
learning through experiments
learning through experiments
PRACTICES
SUCCESSFAILURE
learning through experiments
MISTAKES PRACTICES
FAILURE
SUCCESS
SUCCESS
FAILURE
learning through experiments
MISTAKES EXPERIMENTS PRACTICES
FAILURE
SUCCESS
SUCCESS
FAILURE
learning through experiments
MISTAKES EXPERIMENTS PRACTICES
FAILURE
SUCCESS
SUCCESS
FAILURE
LEARNING
Avoid oversimplifications, like
“eliminate failures” or “celebrate
failures.” There is an optimum
failure rate.
Donald Reinertsen, Principles of Product Development Flow
Since the way ahead is a gray
zone, if we want progress, we
must experiment.
Mike Rother, Toyota Kata
The three essential steps are: to
try new things […] to make failure
survivable […] and to make sure
that you know when you’ve failed.
Tim Harford, Adapt
SUPPORT FOR
LEARNING THROUGH
EXPERIMENTS
PRINCIPLE 4
Let’s summarize…
COMMUNITY OF
STAKEHOLDERS WITH
A PURPOSE
PRINCIPLE 1
NETWORK OF LEGAL
ENTITIES OFFERING
SERVICES
PRINCIPLE 2
CONSTITUTED
MANAGEMENT FOR
ALL STAKEHOLDERS
PRINCIPLE 3
SUPPORT FOR
LEARNING THROUGH
EXPERIMENTS
PRINCIPLE 4
Let’s talk about happiness…
Pleasure comes more from
making progress toward goals
than from achieving them.
Jonathan Haidt, The Happiness Hypothesis
Does employee satisfaction lead
to high performance? Probably,
but […] it turns out the reverse
effect is stronger.
Phil Rosenzweig, The Halo Effect
Blueprint for a Tribal Business
1
COMMUNITY OF STAKEHOLDERS WITH A PURPOSE
2
NETWORK OF LEGAL ENTITIES OFFERING SERVICES
3
CONSTITUTED MANAGEMENT FOR ALL STAKEHOLDERS
4
SUPPORT FOR LEARNING THROUGH EXPERIMENTS
Let’s wrap up…
Community of stakeholders with a purpose
Network of legal entities offering services
Constituted management for all stakeholders
Support for learning through experiments
m30.me/happiness
@jurgenappelo
slideshare.net/jurgenappelo
noop.nl
linkedin.com/in/jurgenappelo
jurgen@noop.nl
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Blueprint for a Tribal Business