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Some Content with Your Social Media? - Preso at Speakerbox

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Joe Pulizzi
Joe Pulizzi

Three Things (Content Marketing, Listening and Social Media) Presentation given at Speakerbox PR Content Marketing Breakfast.

BusinessTechnology
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by Joe Pulizzi Co-author, Get Content Get Customers Founder, Junta42 Three Things NOW! Content Marketing, Listening and Social Media
Hi! I’m Joe Pulizzi (@juntajoe) ,[object Object],[object Object],[object Object],[object Object]
Let’s Start Off with Some Questions for You
Information Evolution CBS Fast Draw
Information Evolution CBS Fast Draw
Information Evolution CBS Fast Draw
Business Buyers Used to Solve Problems… ,[object Object],[object Object],[object Object],[object Object]
Educated Buyers Now Solve Problems… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forrester Research
#1 Understand that Marketing is Now about Publishing or CONTENT MARKETING
Marketer or Publisher?
Everyone is a Publisher Today ,[object Object],[object Object],Magazines Newsletters
You Are the Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
What this is all about… ,[object Object],Content Marketing Custom Publishing Branded Content Content Strategy Customer Media Information Marketing Custom Media
How to Create Engagement ,[object Object],[object Object]
What this is all about… ,[object Object],This is BEST accomplished through PUBLISHING, not Marketing
The Big Shift ,[object Object],[object Object]
The Big Shift ,[object Object],[object Object]
The Publisher Mindset ,[object Object],[object Object]
 
 
 
It’s Not about You! ,[object Object]
Your Ideas Spread! ,[object Object],[object Object]
 
You Don’t Have to Be a Media Company to Be a Media Company ,[object Object],[object Object],[object Object],[object Object]
#2 Use online tools to listen!
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Blogs as Listening Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Twitter To Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter To Do’s ,[object Object]
#3 The Importance of Social Media & Content
Content Stages ,[object Object],[object Object],[object Object]
Social Media does not work without having something valuable to say!
Social Media = I Hear You I’m Listening to You I Understand How Can I Help? Brian Solis
Social Media = Using Technology to Share Stories and Information with Others. Brian Solis
Giving Away the “Secret Sauce”
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Telling Relevant Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find your social channels…
7 Stages of Content and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
15 BASIC Steps to Get Started
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]
[object Object],One More for the Road
Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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Some Content with Your Social Media? - Preso at Speakerbox

Editor's Notes

  1. Speech originally given April 9 th , 2009 in Phoenix, AZ