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The Perfect Storm
Affiliate Marketing and Social Media
                                      1
Today David
beats Goliath
We are now seeing the
immutable power of “Nobodies”.
- Bloggers
- Podcasters
- Social Networkers
- Commenters



                                 2
And here’s
how smart
companies will
profit from it...
                   3
Social Media
People having conversations online. They use
photos, blogs, chat sites, micro-blogs, social
networks, video sharing, RSS feeds and podcasts to
discuss and comment on just about... Everything.




                                                     4
Online Affiliate Marketing
A system of marketing that allows a company to
track and measure the exact source of a sale and
pay out a commission to the originator of that sale. It
is results orientated marketing whereby a company
pays nothing unless a sale is made.




                                                          5
When you combine
them both you have a
perfect storm.
- People discussing, commenting and
recommending the products that matter to them.
- A limitless marketing budget (allowable cost/
lead)
- Unbound customers finding new ways to
efficiently take your products to market.


                                                  6
Four Pillars to Start With.




  A clear                                             Call to
 message
                  Incentives       Measurable         Action
   If you are
 sending your    Affiliates need    Your systems      You need to
 brand out to     incentives to      need to be      make it clear
  cyberspace      recommend          transparent       what the
   you better     your product     and reliable so   logical next
 make damn        however not          you can         step is.
   sure your     so much that it   manage large
  message is         becomes         volumes of
   very clear.     inauthentic.    tracking data.

                                                                     7
In the real world this isn’t a theory...
                                           8
He created a
“Tipping Point”
online.
1,062,190 MySpace Friends
20,115,984 YouTube Views
141,953 Twitter Followers
3,293,591 Facebook Supporters
490,361 BlackPlanet Friends
52,494 MyGentile Connections


                                9
He asked them to Vote
Barack Obama had a conversation with the world. He
showed how he could talk to you directly and how he
could listen to you back. It was relevant, it was real, it
was a new way... and     it worked!




                                                             10
A clear                                          Call to
message        Incentives       Measurable        Action

“Together we     “95% of        “We need to      “Don’t Boo...
 will change     Working        get over 50%      Just get out
Washington”    Americans will   of the Vote in     and Vote”
               get a tax cut”   Philadelphia”




                                                                 11
Who needs to know about this...

 Start-ups

 Small Enterprise

 Media Personalities

 Politicians

 Corporations

 NGO’s

 Governments

                                  12
Daniel Priestley
An entrepreneur who has used
Affiliate Marketing and Social
Media to build several successful
companies, invites you to join in
an interactive workshop that
shows you how to develop your
strategy using these two
powerful tools.


                                    13

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Perfect Storm Social Media And Affiliate Marketing

  • 1. The Perfect Storm Affiliate Marketing and Social Media 1
  • 2. Today David beats Goliath We are now seeing the immutable power of “Nobodies”. - Bloggers - Podcasters - Social Networkers - Commenters 2
  • 3. And here’s how smart companies will profit from it... 3
  • 4. Social Media People having conversations online. They use photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about... Everything. 4
  • 5. Online Affiliate Marketing A system of marketing that allows a company to track and measure the exact source of a sale and pay out a commission to the originator of that sale. It is results orientated marketing whereby a company pays nothing unless a sale is made. 5
  • 6. When you combine them both you have a perfect storm. - People discussing, commenting and recommending the products that matter to them. - A limitless marketing budget (allowable cost/ lead) - Unbound customers finding new ways to efficiently take your products to market. 6
  • 7. Four Pillars to Start With. A clear Call to message Incentives Measurable Action If you are sending your Affiliates need Your systems You need to brand out to incentives to need to be make it clear cyberspace recommend transparent what the you better your product and reliable so logical next make damn however not you can step is. sure your so much that it manage large message is becomes volumes of very clear. inauthentic. tracking data. 7
  • 8. In the real world this isn’t a theory... 8
  • 9. He created a “Tipping Point” online. 1,062,190 MySpace Friends 20,115,984 YouTube Views 141,953 Twitter Followers 3,293,591 Facebook Supporters 490,361 BlackPlanet Friends 52,494 MyGentile Connections 9
  • 10. He asked them to Vote Barack Obama had a conversation with the world. He showed how he could talk to you directly and how he could listen to you back. It was relevant, it was real, it was a new way... and it worked! 10
  • 11. A clear Call to message Incentives Measurable Action “Together we “95% of “We need to “Don’t Boo... will change Working get over 50% Just get out Washington” Americans will of the Vote in and Vote” get a tax cut” Philadelphia” 11
  • 12. Who needs to know about this... Start-ups Small Enterprise Media Personalities Politicians Corporations NGO’s Governments 12
  • 13. Daniel Priestley An entrepreneur who has used Affiliate Marketing and Social Media to build several successful companies, invites you to join in an interactive workshop that shows you how to develop your strategy using these two powerful tools. 13