5 questions concepts and answers downloadable template output 2 2013

1. Downloadable Template
for Output 2
For Top 5 Learning Questions
Assignment
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria

2. Professor’s Note
This is an example of Output 2 for this Assignment.
How to do it?
1. Use Output 1
2. Create at least 5 sets of the following series:
(question, original concept, improved slide, answer)
3. Name the new file as follows:
Format for Filename of Output 2: C Ch xx, Ch name, Student name
Sample for renamed Ch 2 done by Bong De Ungria
C Ch2 Developing Marketing Strategies and Plans, Bong De Ungria
Save the file with the correct file name in the shared Dropbox folder
named “ Prof. Bong De Ungria’s Hypermarketing Class”
Don’t post the file on Slideshare. This is for class use only.

3. Professor’s Note on Output 2
The 4 slides that follow are the required output
from the students for 1 concept
1. Question with 5 choices
2. Concept (use the original Kotler slide)
3. Concept (modify the slide using 21 steps to
effective presentation as guide)
4. Answer (still showing 5 choices)
Remember: Minimum of 5 sets of questions per
chapter for each student

4. Remember! Do!
1. Use this powerpoint template.
2. Save in Dropbox folder using the filename format
described in the guide.
3. Email file to vcoach.serves@gmail.com
4. Follow this 4 component sequence for each of the
top 5 questions: (Question, Original Concept Slide,
Modified Concept Slide, Answer)
5. The following slides show a sample output for 1
question.
4

5. Ch 2 Developing Marketing
Strategies and Plans
Sample of Output 2
Bong De Ungria
Feb. 2013

6. 1. Growth using new products to new
markets is called a/an __________
strategy
a. Expansion
b. Globalization
c. New Product and Market development
d. Diversification
e. Integration

7. Original slide from Kotler
Ch.2 Developing Strategies and Plans

8. How to Increase Sales?
4 Growth Strategies using
Products & Markets
Ansoff’s Product Market Expansion Grid
Current Markets New Markets
Current Products Market Penetration Market Development
New Products Product Development Diversification
Hyper2 student- You can really excel by applying the 21 secrets to effective
presentation to the original Kotler concept slide. This is an example.

9. 1. Growth using new products to new
markets is called a/an __________
strategy
a. Expansion
b. Globalization
c. New Product and Market development
d. Diversification
e. Integration

10. Remember!
Make sure that you make at least
4 more sets of this series!

11. Downloadable Template
for Output 2
For Top 5 Learning Questions
Assignment
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria