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CASE ANALYSISusing the SPADER Model    Conceptualized by  Prof. Francisco M. Roa
SPADER= simple, orderly,complete approach Situation Problem Alternatives Decision Execution Review          Conceptualized...
SITUATION is fact based   Most relevant   Stated or implied   When presenting, stick to top 5 or 7   Related to proble...
PROBLEM is the majorone!A general question that: covers major issues combines several questions  or issues Provides mos...
ALTERNATIVES givechoices!1.   Possible, realistic answers to the problem2.   In general, combine answers to specific issue...
DECISION means choosingthe best!Justify your choice of strategy by: Increasing value of your choice Decreasing value of ...
EXECUTION is keyThe devil is in the detailsExactly what are you going to do?Indicate timing, budget, people Plan   Do   Re...
REVIEW means puttingcheckpoints for choice!Specify: Performance milestones Time checkpoints Budget controls Feedback m...
SPADER= simple, completeapproach for success   Situation   Problem   Alternatives   Decision   Execution   Review       Co...
CASE ANALYSISusing the SPADER Model    Conceptualized by  Prof. Francisco M. Roa
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Marketing Case Analysis using SPADER approach

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CASE approach to problem solving

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Marketing Case Analysis using SPADER approach

  1. 1. CASE ANALYSISusing the SPADER Model Conceptualized by Prof. Francisco M. Roa
  2. 2. SPADER= simple, orderly,complete approach Situation Problem Alternatives Decision Execution Review Conceptualized by Prof. Francisco M. Roa
  3. 3. SITUATION is fact based Most relevant Stated or implied When presenting, stick to top 5 or 7 Related to problem & alternatives Summarizes key issues
  4. 4. PROBLEM is the majorone!A general question that: covers major issues combines several questions or issues Provides most important perspective for understanding the case
  5. 5. ALTERNATIVES givechoices!1. Possible, realistic answers to the problem2. In general, combine answers to specific issues into 1 strategy3. Provide at least 3 strategies4. Name the strategy:  Status quo  Aggressive  Expansion  Focus, etc.5. Provide major details or actions per strategy
  6. 6. DECISION means choosingthe best!Justify your choice of strategy by: Increasing value of your choice Decreasing value of others  When useful, give “What if…” scenariosProvide rationale or basis
  7. 7. EXECUTION is keyThe devil is in the detailsExactly what are you going to do?Indicate timing, budget, people Plan Do Review
  8. 8. REVIEW means puttingcheckpoints for choice!Specify: Performance milestones Time checkpoints Budget controls Feedback mechanism Plan B (what to do when checkpoints and milestones are not met)
  9. 9. SPADER= simple, completeapproach for success Situation Problem Alternatives Decision Execution Review Conceptualized by Prof. Francisco M. Roa
  10. 10. CASE ANALYSISusing the SPADER Model Conceptualized by Prof. Francisco M. Roa

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