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Landing Page Utopia: 7 Lessons from Google

•
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Jonathan Mendez
Jonathan Mendez

Presentation at Search Engine Strategies San Jose, August 2008

TechnologyEconomy & Finance
1 of 22
Landing Page Utopia What you can learn from the world’s greatest landing page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Page Strategies from the World’s Greatest Landing Page
 
Give People Control
Give People Control ,[object Object],[object Object],[object Object],[object Object]
Reduce Choices
Reduce Choices ,[object Object],[object Object],[object Object]
Real-Time Web
Real-Time Web The Technology! JavaScript APIs AJAX Semantic Markup
Target to Content
Target to Content Content Targeting Not Persona! Not Behavioral! Not Profile!
Design for the Goal, not the Person
Brazil United States Germany France Design for the Goal, not the Person
This has HUGE Brand Value
Always be Testing “ When I first started testing in 2000, we tested once a month. Now, we're user testing almost every week.” -Marissa Mayer, Oct. 2002 May 2008 – It’s estimated that Google has over 10,000 people constantly testing
Relevance is: What’s Important to your Audience, NOT What’s Important to your Business!
A Search Engine?
… or an application for someone to complete their goal,
… the same as your Landing Page should be!
Jonathan Mendez Founder & CEO RAMP Digital www.rampdigital.com www.optimizeandprophesize.com Thank You!

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