3. Delta Strategic Marketing | Website Design
All about me
• My name is John Tully
• Yes, I have an accent
• Small Business, Sales & Marketing for over 20 years
• DSM established 2009
• Boutique marketing company providing cost-
effective, custom-built (WP) websites for small and
micro businesses
• WordPress Implementer vs. WordPress Developer
4. Delta Strategic Marketing | Website Design
Agenda
Introductions (name & company)
WordPress – some background
WP Components
Essential Plugins
Security & Backing Up
Special offer!
Q & A
5. Delta Strategic Marketing | Website Design
Brief history of WP
• Released 2003 - Matt Mullenweg
• Open source (General Public License)
• Started as blogging platform
• Morphed into full featured CMS
7. Delta Strategic Marketing | Website Design
WordPress.org & WordPress.com
• WordPress.com
–Commercial site where you can host your blog
for free (ad supported)
–Many paid upgrades (own domain, additional
space, no ads, etc)
–Limitations on themes, plugins, access to files
–Cannot be “monetized” with AdSense
8. Delta Strategic Marketing | Website Design
WordPress.org & WordPress.com
• WordPress.org
–Repository for downloadable software and
support documentation
–Needs external hosting
–“No” Limitations
–Simple user interface but very complex just
“behind the curtain”
10. Delta Strategic Marketing | Website Design
Current State of WordPress
• Number of websites
– ~25% of the top 10 million websites
– 60 million blogs/websites worldwide
• Financial
– Automattic
– (“Matt” Mullenweg)
• WordPress.com, Akismet, VaultPress, WooCommerce
• Forging ahead (REST API)
19. Delta Strategic Marketing | Website Design
Essential Plugins
• My list
– Not the only essential plugin list out there!
• Major plugins (tackle big issues)
• Minor plugins (resolve pet peeve)
23. Delta Strategic Marketing | Website Design
All-in-one SEO
• Takes care of a bunch of SEO code stuff
– Titles
– Descriptions
– Site Maps
– Google Analytics interface
– And more…
• Alternative – Yoast SEO
25. Delta Strategic Marketing | Website Design
Contact Form 7
• Design your own contact form(s)
• A bunch of options for fields
• Customizable
• Support – a little sketchy
• Over a million downloads
• Alternatives – Gravity Forms, Formidable
Forms
27. Delta Strategic Marketing | Website Design
Security
• What’s with all these hacking attacks?
– Generally nothing personal
• Biggest vulnerability – out-of-date software
• Two pronged approach
– Hosting/Server level
– Within WordPress
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Security – Hosting level
• You get what
you pay for!
• If you don’t
know what
your host
provides – ask
• Move if you
don’t get good
answers
30. Delta Strategic Marketing | Website Design
Backing Up
By show of hands
How many of you back up office files regularly?
How would you feel if you lost your main excel
sheet and couldn’t get to a back up?
How many of you back up your website?
31. Delta Strategic Marketing | Website Design
Backing Up
• Backing up your website is as important as
backing up your office files
• Added insurance just in case site does get
hacked
• Roll back to previous version
• Backups should be accessible and stored in
multiple locations
32. Delta Strategic Marketing | Website Design
Backing Up
• My preferred backup plugin is BackupBuddy
• I couldn’t do my job without it!
– Backup database or complete backup
– Download backup or send to remote destination
– Portable / transferable
– Rollback, Restore or Migrate
• Alternatives: VaultPress, Backup, Updraft
33. Delta Strategic Marketing | Website Design
Website Maintenance
• What is “maintenance”?
– Updates (core, plugins, themes)
– Backing up
– Security monitoring
• Not SEO or blogging or paid advertising
34. Delta Strategic Marketing | Website Design
Summary
• WordPress is not going anywhere for the
foreseeable future!
• Double edged sword! “By the power of
Greyskull!”
• Core – Plugins – Themes
• Essential Plugins
• Security – Backing up - Maintenance
35. Delta Strategic Marketing | Website Design
Offer for attendees
• FREE review / overview of your existing WP
website
36. Delta Strategic Marketing | Website Design
Offer for attendees
• Believe it or not….
• DSM managed monthly website maintenance
package (updates, backup and security
monitoring) – sign up for a year at $500
instead of regular price of $700!