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Enterprise Class WordPress

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Can WordPress be an "enterprise CMS" for a million dollar deal? What are the barriers to those kind of projects? How do you compete using WordPress? Where does WordPress, and the WordPress community, need to improve to take on these challenges?

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Enterprise Class WordPress

  1. 1. Enterprise Class WordPress Winning Million Dollar Deals 10up.com @10up @jakemgold
  2. 2. @jakemgold• Owner of 10up - a WordPress-focused agency with 17 full time employees, plus several contractors - and growing (hint hint)• Clients include Juicy Couture, Time Magazine, Consumer Reports, AT&T Interactive, TechCrunch, Universal Sports, Trulia, & Bates College• We contribute to WordPress core, and maintain some of the best rated, most downloaded plug-ins• Personal experience: small to huge business, small to huge non-profits, health care, government contracting...
  3. 3. Premise
  4. 4. PremiseWhat’s a “big deal” for you with WordPress?
  5. 5. Premise What’s a “big deal” for you with WordPress?Have you done a WordPress project greater than $50k?
  6. 6. Premise What’s a “big deal” for you with WordPress?Have you done a WordPress project greater than $50k? Greater than $100k?
  7. 7. Premise What’s a “big deal” for you with WordPress? Have you done a WordPress project greater than $50k? Greater than $100k?Why does ______ have their blog on WordPress, but not their site?
  8. 8. PremiseWhich do you think of as being for really big, really expensive websites? Which one do you associate with the smallest projects? Can we change this?
  9. 9. Scale & Reach
  10. 10. Risk / FailureTolerance
  11. 11. Edge CaseRequirements
  12. 12. Institutional Challenges(Red tape, Politics)
  13. 13. Budget
  14. 14. The Chase
  15. 15. Enterprises Heart Enterprises Often, we’re still the young rebels. Fun to date. Hard to marry.
  16. 16. Enterprises Heart Enterprises
  17. 17. Enterprises Heart Enterprises Have a team. Period.
  18. 18. Enterprises Heart Enterprises Have a team. Period. Include a project manager in conversations.
  19. 19. Enterprises Heart Enterprises Have a team. Period. Include a project manager in conversations.Partner with established, large agencies (WP or not).
  20. 20. Enterprises Heart Enterprises Have a team. Period. Include a project manager in conversations.Partner with established, large agencies (WP or not). Partner with Automattic -- VIP Support Program
  21. 21. Control & Predictability In some ways, WordPress offers neither.
  22. 22. Control & Predictability
  23. 23. Control & Predictability Vast control over customization
  24. 24. Control & Predictability Vast control over customizationControl over vendor process (not locked in)
  25. 25. Control & Predictability Vast control over customization Control over vendor process (not locked in)Escape plan - full data access (limited on VIP)
  26. 26. Control & Predictability Vast control over customization Control over vendor process (not locked in) Escape plan - full data access (limited on VIP)Become part of the core WordPress team - you have influence
  27. 27. Case StudiesPublishing space & blogs? Killing it. Elsewhere? Still growing.
  28. 28. Enterprises Like Case Studies What WordPress Can Do (Not Just What You’ve Done) http://wordpress.org/showcase/ http://vip.wordpress.com/blog/Demonstrate innovation extending WordPress for atypical needs
  29. 29. Players Can Be PoliticalBe wary of making IT or marketing feel threatened.
  30. 30. Players Can Be Political
  31. 31. Players Can Be PoliticalEngage and recruit entrenched teams for advice.
  32. 32. Players Can Be PoliticalEngage and recruit entrenched teams for advice. Find ways to partner, not replace.
  33. 33. Players Can Be PoliticalEngage and recruit entrenched teams for advice. Find ways to partner, not replace. Demo - uncertainty breeds fear.
  34. 34. Enterprises Like PlansGet Project > Code in Basement > Client Tests Beta > Release (not a plan)
  35. 35. Enterprises Like Plans
  36. 36. Enterprises Like PlansInclude discovery and documentation phase
  37. 37. Enterprises Like PlansInclude discovery and documentation phase Project management tools & processes
  38. 38. Enterprises Like PlansInclude discovery and documentation phase Project management tools & processes Quality assurance and auditing process
  39. 39. Enterprises Like PlansInclude discovery and documentation phase Project management tools & processes Quality assurance and auditing processApproach to ongoing support & maintenance
  40. 40. Bonus Marketing Secret
  41. 41. Bonus Marketing SecretStop inviting comparison. WordPress is the world’s #1 CMS.
  42. 42. Bonus Marketing SecretStop inviting comparison. WordPress is the world’s #1 CMS. That is all.
  43. 43. Tools & Resources
  44. 44. Enterprise Class Hosting team with experts in WP infrastructure
  45. 45. Backup / Disaster Recovery VaultPress BackupBuddy
  46. 46. Version Control / Code Management
  47. 47. Quality Assurance Plan (End User) BrowserStack W3C Validation Tools
  48. 48. Workflow Management Edit Flow editflow.org
  49. 49. Workflow Management Ice Visual Revisions wordpress.org/extend/plugins/ice/
  50. 50. Multilingual (International) WPML (heavy) QTranslate (inflexible) Polylang (?) Multilingual Press (?) Independent Sites (bad workflow) * We need to do better on this one.
  51. 51. You won it... but can you build it?
  52. 52. You won it... but can you build it?• Understand WP’s information architecture (post types, taxonomies, object meta, etc.)
  53. 53. You won it... but can you build it?• Understand WP’s information architecture (post types, taxonomies, object meta, etc.)• Grasp the importance of object caching & how to use it - and what makes a site load slowly
  54. 54. You won it... but can you build it?• Understand WP’s information architecture (post types, taxonomies, object meta, etc.)• Grasp the importance of object caching & how to use it - and what makes a site load slowly• If APIs are involved, understand WP_Http wrappers
  55. 55. Thoughts on the Future
  56. 56. Thoughts on the Future Weak functional links: multilingual | membership/registration | e-commercedocument management | content staging | content reuse
  57. 57. Thoughts on the Future Weak functional links: multilingual | membership/registration | e-commercedocument management | content staging | content reuse Core team needs help with standards compliance work
  58. 58. Thoughts on the Future Weak functional links: multilingual | membership/registration | e-commercedocument management | content staging | content reuse Core team needs help with standards compliance work Team players will grow faster
  59. 59. Discussion? Enterprise Class WordPress10up.com @10up @jakemgold

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