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IAML Future of music in public libraries follow up 2012
This document provides an update on digital music services in public libraries following a 2011 conference presentation. It discusses several examples of music streaming services implemented by libraries in various countries. It also emphasizes the importance of considering the audience, unique value, usage data, and usability when developing digital music offerings for libraries. The presenter encourages continued information sharing on this topic through an online forum.
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IAML Future of music in public libraries follow up 2012
- 1. Follow-up on theFuture of Music in Public Libraries The presentation given will be a follow-up of the session given at the 2011 IAML Conference in Dublin, see http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries.
- 2. • johan.mijs@bibnet.be • johanmijson Twitter, Facebook, Skype, LinkedIn • Team leader internet applications @ Bibnet Photo by Ingmar Johansson
- 3. • Bibnet • isa government agency for the digital library • serving 300 public libraries • in Flanders • Dutch speaking part of Belgium http://www.bibliotheek.be/mijn-lokale-bib • 6 M people
- 4. • Our mainprojects: • Open Vlacc central catalog (Aleph) • library portal search engine for every public library (AquaBrowser) • business modeling and integration of digital collections • getting the projects implemented in local http://zoeken.bibliotheek.be libraries
- 5. • Update ondigital music in the real world • Update on digital music in the library world • Start thinking and talking
- 6. • YouTube still rules • Still lots of pirates around • Spotify is growing • iTunes is still growing
- 7. • US* • cd album sales -5.7% (versus -19% in 2010) • digital music sales growing to 50.3% • Belgium** • digital music sales growing to 15.5% * Nielsen Soundscan 2011 ** Belgian Entertainment Association report 2011
- 9. For the libraryworld update many thanks to: Mariette De Koning, Annika Simms, Xavier Galaup, Priscilla Winling, Joseph Hafner, Else Refstrup, ...
- 10. Alsace libraries inFrance •MusicMe streaming service • +6 M tracks • web radios • locally brand •Stats • city of Strasbourg (270.000 people) • MusicMe launched in April 2012 • 627 users • maximum 847 streams/day http://strasbourgetcus.mt.musicme.com • (users seem +35 years)
- 11. Denmark •Bibzoom.dk • redesign in June 2012 • +10 M tracks • Bibzoom shuffle for Android • each Bibzoom section has an editorial • mission statement target groups: • children and young people http://www.bibzoom.dk (music education) • old people (digital divide) • immigrants (world music)
- 12. US •Freegal Music • Sony Music and indies • library patron can download a number of DRM-free mp3's a week and keep them forever • lot of American libraries signing up http://www.libraryideas.com/freegal.html
- 13. Centrale Discotheek Rotterdam (CDR)in The Netherlands •DigiLeen streaming stopped • only Naxos and some indies • numbers went down to less than 500 active users/month • more than 60% of users is 50+ •Muziekwebluister • listening streaming to full CDR's collection in all Dutch Libraries (only in the building) •Developing new streaming http://www.muziekweb.nl product • deal with Universal Music • launch end 2012
- 14. Flanders (Belgium) •Streaming musicpilot Bib.fm on hold (Bibnet, Lanaken and Aristo Music) • built on old infrastructure • very very few users • hard negotiations •Waiting for opportunities? •Add enrichments • Spotify and iTunes API integrated in library portals http://zoeken.bibliotheek.be • CDR music fragments service launch end 2012 in library portals
- 15.
- 16. Openbibliotheken (Open Libraries) inThe Netherlands: •engine searching legal en illegal internet resources for books, music, ... •because 'libraries are protectors of information, not of publishers'
- 17.
- 18. Seattle Public Libraryand KEXP radio •streaming service •3200 live in-studio recordings •integrated in the library catalog http://www.thedigitalshift.com/2012/07/media/seattle
- 19.
- 20. Start to ...THINK Start to ... TALK
- 21. DO NOT crossthe street until you have been THINKING and TALKING ...
- 22. about your audience... •who are you doing it for? •what can you do for them? •where are they? •how can you reach them? (ASK THEM)
- 23. about your USP... (unique selling proposition) •what is your strength? •what makes you stand out from the rest?
- 24. about the numbers... •how many people should you reach? •how many streams should you play? •what can it cost per user?
- 25. about the application... •is it well-designed? •is it easy to use? •what are the main usability problems? •can they be solved in the near future? usability is !extremely! important in a 'content' domain like music
- 26. • Let's keepin touch ... • Gather information from around the world ... • Join Google Group Digital music in public libraries https://groups.google.com/forum/?fromgroups#!forum/digital-music-in-public-libraries Presentation on: http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries-follow-up-2012.