IAML Future of music in public libraries follow up 2012

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Videoconference presentation given at IAML Montréal July 24, 2012.

Videoconference presentation given at IAML Montréal July 24, 2012.

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  • Hi Julia, we will be using skype as a kind of videoconferencing tool because I could not attend the conference. So you will have to attend to hear me. The presentation will be in the Cartier 1&2 room in the conference building. If you don't attend and have questions, we can sure e-mail or skype.
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  • There's mention in the programme to 'join us on skype'? How? When? It would be great to connect but need more info.
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  • 1. Follow-up on the Future of Music in Public LibrariesThe presentation given will be a follow-up of the session given at the 2011 IAML Conference inDublin, see http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries.
  • 2. • johan.mijs@bibnet.be• johanmijs on Twitter, Facebook, Skype, LinkedIn• Team leader internet applications @ Bibnet Photo by Ingmar Johansson
  • 3. • Bibnet• is a government agency for the digital library• serving 300 public libraries• in Flanders • Dutch speaking part of Belgium http://www.bibliotheek.be/mijn-lokale-bib • 6 M people
  • 4. • Our main projects: • Open Vlacc central catalog (Aleph) • library portal search engine for every public library (AquaBrowser) • business modeling and integration of digital collections • getting the projects implemented in local http://zoeken.bibliotheek.be libraries
  • 5. • Update on digital music in the real world• Update on digital music in the library world• Start thinking and talking
  • 6. • YouTube still rules• Still lots of pirates around• Spotify is growing• iTunes is still growing
  • 7. • US* • cd album sales -5.7% (versus -19% in 2010) • digital music sales growing to 50.3%• Belgium** • digital music sales growing to 15.5%* Nielsen Soundscan 2011** Belgian Entertainment Association report 2011
  • 8. For the library world updatemany thanks to:Mariette De Koning, AnnikaSimms, Xavier Galaup,Priscilla Winling, JosephHafner, Else Refstrup, ...
  • 9. Alsace libraries in France•MusicMe streaming service • +6 M tracks • web radios • locally brand•Stats • city of Strasbourg (270.000 people) • MusicMe launched in April 2012 • 627 users • maximum 847 streams/day http://strasbourgetcus.mt.musicme.com • (users seem +35 years)
  • 10. Denmark•Bibzoom.dk • redesign in June 2012 • +10 M tracks • Bibzoom shuffle for Android • each Bibzoom section has an editorial • mission statement target groups: • children and young people http://www.bibzoom.dk (music education) • old people (digital divide) • immigrants (world music)
  • 11. US•Freegal Music • Sony Music and indies • library patron can download a number of DRM-free mp3s a week and keep them forever • lot of American libraries signing up http://www.libraryideas.com/freegal.html
  • 12. Centrale DiscotheekRotterdam (CDR) in TheNetherlands•DigiLeen streaming stopped • only Naxos and some indies • numbers went down to less than 500 active users/month • more than 60% of users is 50+•Muziekwebluister • listening streaming to full CDRs collection in all Dutch Libraries (only in the building)•Developing new streaming http://www.muziekweb.nlproduct • deal with Universal Music • launch end 2012
  • 13. Flanders (Belgium)•Streaming music pilot Bib.fmon hold (Bibnet, Lanaken andAristo Music) • built on old infrastructure • very very few users • hard negotiations•Waiting for opportunities?•Add enrichments • Spotify and iTunes API integrated in library portals http://zoeken.bibliotheek.be • CDR music fragments service launch end 2012 in library portals
  • 14. http://zoeken.bibliotheek.be
  • 15. Openbibliotheken (OpenLibraries) in TheNetherlands:•engine searching legal enillegal internet resources forbooks, music, ...•because libraries areprotectors of information, not ofpublishers
  • 16. http://openbibliotheken.nl
  • 17. Seattle Public Library andKEXP radio•streaming service•3200 live in-studio recordings•integrated in the library catalog http://www.thedigitalshift.com/2012/07/media/seattle
  • 18. http://seattle.bibliocommons.com/search?t=smart&search_category=keyword&q=in-studio_performance
  • 19. Start to ... THINK Start to ... TALK
  • 20. DO NOT cross the streetuntil you have beenTHINKING and TALKING ...
  • 21. about your audience ...•who are you doing it for?•what can you do for them?•where are they?•how can you reach them?(ASK THEM)
  • 22. about your USP ...(unique selling proposition)•what is your strength?•what makes you stand outfrom the rest?
  • 23. about the numbers ...•how many people should youreach?•how many streams should youplay?•what can it cost per user?
  • 24. about the application ...•is it well-designed?•is it easy to use?•what are the main usabilityproblems?•can they be solved in the nearfuture?usability is !extremely! important in acontent domain like music
  • 25. • Lets keep in touch ...• Gather information from around the world ...• Join Google Group Digital music in public libraries https://groups.google.com/forum/?fromgroups#!forum/digital-music-in-public-libraries Presentation on: http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries-follow-up-2012.