0
the big picture
I NTRO




The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
...
I NTRO
O UR M ISSIO N




Help businesses make money tomorrow
I NTRO




conversation, please
I NTRO
Chapter one
   attitude
THE A TT I TU DE




Millions of misconceptions
 • About meatspace vs cyberspace
 • About ”learning” vs ”doing”
 • About y...
THE TO PIC




”Predicting the next 5,000 days of the web”
M AKE M E N TAL N OTE




Watch every movie on ted.com
TH E VI SIO N




”One machine”
TH E VI SIO N




1 HB (Human brain)
• 1,5 billion PC
• 3 billion cellphones
• 30 million servers
• 60 trillion links
TH E VI SIO N




6 billion ”one machine”
TH E P ROBLE M




The only thing we know
   for sure about the
future is that we will be
      wrong!
H ISTOR Y

” I’m old enough to know a lot of things
from life experience.

I know that newspapers is where you
get your po...
M AKE M E N TAL N OTE




Clay Shirky : ”Here comes everybody”
OK , THE F UTUR E
Chapter two
Darwin & the two big ones
SP E E D




Darwins law
SP E E D OF C H AN GE


It is not the strongest of the
species that survive
nor the most intelligent
but the one most resp...
AN D THE M AGN I TUD E




300 services / day
THE BIG TWO




Google: ”all the information”
 Facebook: ”all the people”
M AKE M E N TAL N OTE




don't buy reports
A NOTE
Chapter three
 four trends, for real
FOUR TRE N DS, FO R RE AL




Four things
• You are your identity
• You are your network
• You are internet
• You don't ca...
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY




real soon
2 . N E TWO R K




the blogosphere
2 . N E TWO R K




... it's people
2 . N E TWO R K




and always has been...
2 . N E TWO R K




social knots
2 . N E TWO R K
3 . YO U A RE I NTE R N E T




Sharing is caring
3 . YO U A RE I NTE R N E T
3 . YO U A RE I NTE R N E T




Transparency vs. integrity
3 . YO U A RE I NTE R N E T




Ur Resumé 14/4 2009
3 . YO U A RE I NTE R N E T




then...
3 . YO U AR E IN TE R NE T
3 . D U ÄR IN TE RN E T
YAY! A H OC KE YST ICK




15000


11250


 7500


 3750


    0
     2002   2003   2004   2005   2006    2007     2008
4 . YO U D ON 'T C ARE




The geeks don't rule
4 . YO U D ON 'T C ARE




A new solution to an old problem?
4 . YOU DO N 'T C ARE




”One machine”
4 . YO U D ON 'T C ARE




Ubiqutuous
4 . YO U D ON 'T C ARE




A new look at knowledge
4 . YO U D ON 'T C ARE




It all comes together
4 . YOU DO N 'T C ARE




It's a new way
4 . YOU DO N 'T C ARE




and we really don't care
4 . YOU DO N 'T C ARE
4 . YOU DO N 'T C ARE




like electricity in the wall or water in the tap
CON CLUSIO N




4 abstract & 2 direct
 • You are your identity
 • You are your network
 • You are internet
 • You don't c...
Chapter four
five actionpoints for businesses
N OTE S TO M E DIA
50%
             55%
                   60%
                         65%
                               70%
              ...
N OTE S TO ME DIA




Five action points
 • Conversation matters
 • Size matters
 • Pure players matters
 • Grey matter ma...
N OTE S TO M E DIA




Content isn't king,
 conversation is
 Content is just the stuff
      we talk about
N OTE S TO M E DIA




conversation pieces - as always
N OTE S TO ME DIA




Five action points
 • Conversation matters
 • Size matters
 • Pure players matters
 • Grey matter ma...
N OTE S TO M E DIA
N OTE S TO M E DIA
N OTE S TO M E DIA




size matters
N OTE S TO ME DIA




Five action points
 • Conversation matters
 • Size matters
 • Pure players matters
 • Grey matter ma...
N OTE S TO M E DIA

Hubert Burda:
”The problem is that we don't understand
that software is what is most important.
People...
N OTE S TO M E DIA




Google says
• initially ignore
  • bandwith
  • cpu
  • storage
• monetization
• fokus on the user ...
N OTE S TO M E DIA




”What would google do”
N OTE S TO M E DIA




and what would facebook do
N OTE S TO ME DIA




Five action points
 • Conversation matters
 • Size matters
 • Pure players matters
 • Grey matter ma...
N OTE S TO M E DIA




Gray matter matters
N OTE S TO ME DIA




Five action points
 • Conversation matters
 • Size matters
 • Pure players matters
 • Grey matter ma...
Chapter five
directions of the web
SE MAN T IC




structured data and linkability
R E ALT IM E




from relevans to realtime
A UGM E N TE D




just add reality
CO LL ABO RA T I VE




to get there spells together
UBIQUI TO US




like electricity in the wall or water in the tap
TO SU M UP
I NTRO




The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
...
Chapter six
 and now what?
AN D N OW ?




Start doing
 • Walk the talk [sic]
 • Live the media
 • It IS personal (but maybe not private)
 • Never ag...
AN D N OW ?




The full monty
F I NAL WO RD S




Remember: we are all students
It's not a tool to be mastered
     - it's a life to be lived
M AKE M E N TAL N OTE




      http://mindpark.se
     http://jardenberg.se
            @jocke
jardenberg@googlewave.com
...
Hyperisland Interactive Art Director
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Hyperisland Interactive Art Director

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2010-01-28 @ Hyper Island , Stockholm

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Transcript of "Hyperisland Interactive Art Director"

  1. 1. the big picture
  2. 2. I NTRO The Chapters • 0 - this intro... • 1 - Attitude • 2 - Darwin & the two big ones... • 3 - Four trends, for real • 4 - Five actionpoints for businesses • 5 - Directions of the web • 6 - and now?
  3. 3. I NTRO
  4. 4. O UR M ISSIO N Help businesses make money tomorrow
  5. 5. I NTRO conversation, please
  6. 6. I NTRO
  7. 7. Chapter one attitude
  8. 8. THE A TT I TU DE Millions of misconceptions • About meatspace vs cyberspace • About ”learning” vs ”doing” • About young vs old • About that it might be to late? • The second mouse gets the cheese - there is hope;)
  9. 9. THE TO PIC ”Predicting the next 5,000 days of the web”
  10. 10. M AKE M E N TAL N OTE Watch every movie on ted.com
  11. 11. TH E VI SIO N ”One machine”
  12. 12. TH E VI SIO N 1 HB (Human brain) • 1,5 billion PC • 3 billion cellphones • 30 million servers • 60 trillion links
  13. 13. TH E VI SIO N 6 billion ”one machine”
  14. 14. TH E P ROBLE M The only thing we know for sure about the future is that we will be wrong!
  15. 15. H ISTOR Y ” I’m old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
  16. 16. M AKE M E N TAL N OTE Clay Shirky : ”Here comes everybody”
  17. 17. OK , THE F UTUR E
  18. 18. Chapter two Darwin & the two big ones
  19. 19. SP E E D Darwins law
  20. 20. SP E E D OF C H AN GE It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change
  21. 21. AN D THE M AGN I TUD E 300 services / day
  22. 22. THE BIG TWO Google: ”all the information” Facebook: ”all the people”
  23. 23. M AKE M E N TAL N OTE don't buy reports
  24. 24. A NOTE
  25. 25. Chapter three four trends, for real
  26. 26. FOUR TRE N DS, FO R RE AL Four things • You are your identity • You are your network • You are internet • You don't care. Kind of.
  27. 27. 1. ID E NT I TY
  28. 28. 1. ID E NT I TY
  29. 29. 1. ID E NT I TY
  30. 30. 1. ID E NT I TY
  31. 31. 1. ID E NT I TY real soon
  32. 32. 2 . N E TWO R K the blogosphere
  33. 33. 2 . N E TWO R K ... it's people
  34. 34. 2 . N E TWO R K and always has been...
  35. 35. 2 . N E TWO R K social knots
  36. 36. 2 . N E TWO R K
  37. 37. 3 . YO U A RE I NTE R N E T Sharing is caring
  38. 38. 3 . YO U A RE I NTE R N E T
  39. 39. 3 . YO U A RE I NTE R N E T Transparency vs. integrity
  40. 40. 3 . YO U A RE I NTE R N E T Ur Resumé 14/4 2009
  41. 41. 3 . YO U A RE I NTE R N E T then...
  42. 42. 3 . YO U AR E IN TE R NE T
  43. 43. 3 . D U ÄR IN TE RN E T
  44. 44. YAY! A H OC KE YST ICK 15000 11250 7500 3750 0 2002 2003 2004 2005 2006 2007 2008
  45. 45. 4 . YO U D ON 'T C ARE The geeks don't rule
  46. 46. 4 . YO U D ON 'T C ARE A new solution to an old problem?
  47. 47. 4 . YOU DO N 'T C ARE ”One machine”
  48. 48. 4 . YO U D ON 'T C ARE Ubiqutuous
  49. 49. 4 . YO U D ON 'T C ARE A new look at knowledge
  50. 50. 4 . YO U D ON 'T C ARE It all comes together
  51. 51. 4 . YOU DO N 'T C ARE It's a new way
  52. 52. 4 . YOU DO N 'T C ARE and we really don't care
  53. 53. 4 . YOU DO N 'T C ARE
  54. 54. 4 . YOU DO N 'T C ARE like electricity in the wall or water in the tap
  55. 55. CON CLUSIO N 4 abstract & 2 direct • You are your identity • You are your network • You are internet • You don't care. Kind of. • Close eyes on Google och Facebook • Speed and adaptability is a MAJOR issue (know your Darwin)
  56. 56. Chapter four five actionpoints for businesses
  57. 57. N OTE S TO M E DIA
  58. 58. 50% 55% 60% 65% 70% 75% 80% 19 90 19 92 19 94 19 96 19 98 20 00 20 02 20 04 20 06 H AR D F AC TS
  59. 59. N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
  60. 60. N OTE S TO M E DIA Content isn't king, conversation is Content is just the stuff we talk about
  61. 61. N OTE S TO M E DIA conversation pieces - as always
  62. 62. N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
  63. 63. N OTE S TO M E DIA
  64. 64. N OTE S TO M E DIA
  65. 65. N OTE S TO M E DIA size matters
  66. 66. N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
  67. 67. N OTE S TO M E DIA Hubert Burda: ”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm. Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”
  68. 68. N OTE S TO M E DIA Google says • initially ignore • bandwith • cpu • storage • monetization • fokus on the user - and the rest will follow
  69. 69. N OTE S TO M E DIA ”What would google do”
  70. 70. N OTE S TO M E DIA and what would facebook do
  71. 71. N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
  72. 72. N OTE S TO M E DIA Gray matter matters
  73. 73. N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters • Walk the talk
  74. 74. Chapter five directions of the web
  75. 75. SE MAN T IC structured data and linkability
  76. 76. R E ALT IM E from relevans to realtime
  77. 77. A UGM E N TE D just add reality
  78. 78. CO LL ABO RA T I VE to get there spells together
  79. 79. UBIQUI TO US like electricity in the wall or water in the tap
  80. 80. TO SU M UP
  81. 81. I NTRO The Chapters • 0 - this intro... • 1 - Attitude • 2 - Darwin & the two big ones... • 3 - Four trends, for real • 4 - Five actionpoints for businesses • 5 - Directions of the web • 6 - and now?
  82. 82. Chapter six and now what?
  83. 83. AN D N OW ? Start doing • Walk the talk [sic] • Live the media • It IS personal (but maybe not private) • Never again say: ”where do people find the time for that? • Have ”playdays” - it's supposed to be fun
  84. 84. AN D N OW ? The full monty
  85. 85. F I NAL WO RD S Remember: we are all students It's not a tool to be mastered - it's a life to be lived
  86. 86. M AKE M E N TAL N OTE http://mindpark.se http://jardenberg.se @jocke jardenberg@googlewave.com joakim@jardenberg.com +46 735 187700
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