Hyperisland Interactive Art Director

the big picture

I NTRO The Chapters • 0 - this intro... • 1 - Attitude • 2 - Darwin & the two big ones... • 3 - Four trends, for real • 4 - Five actionpoints for businesses • 5 - Directions of the web • 6 - and now?

I NTRO

O UR M ISSIO N Help businesses make money tomorrow

I NTRO conversation, please

I NTRO

Chapter one attitude

THE A TT I TU DE Millions of misconceptions • About meatspace vs cyberspace • About ”learning” vs ”doing” • About young vs old • About that it might be to late? • The second mouse gets the cheese - there is hope;)

THE TO PIC ”Predicting the next 5,000 days of the web”

M AKE M E N TAL N OTE Watch every movie on ted.com

TH E VI SIO N ”One machine”

TH E VI SIO N 1 HB (Human brain) • 1,5 billion PC • 3 billion cellphones • 30 million servers • 60 trillion links

TH E VI SIO N 6 billion ”one machine”

TH E P ROBLE M The only thing we know for sure about the future is that we will be wrong!

H ISTOR Y ” I’m old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”

M AKE M E N TAL N OTE Clay Shirky : ”Here comes everybody”

OK , THE F UTUR E

Chapter two Darwin & the two big ones

SP E E D Darwins law

SP E E D OF C H AN GE It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change

AN D THE M AGN I TUD E 300 services / day

THE BIG TWO Google: ”all the information” Facebook: ”all the people”

M AKE M E N TAL N OTE don't buy reports

A NOTE

Chapter three four trends, for real

FOUR TRE N DS, FO R RE AL Four things • You are your identity • You are your network • You are internet • You don't care. Kind of.

1. ID E NT I TY

1. ID E NT I TY real soon

2 . N E TWO R K the blogosphere

2 . N E TWO R K ... it's people

2 . N E TWO R K and always has been...

2 . N E TWO R K social knots

2 . N E TWO R K

3 . YO U A RE I NTE R N E T Sharing is caring

3 . YO U A RE I NTE R N E T

3 . YO U A RE I NTE R N E T Transparency vs. integrity

3 . YO U A RE I NTE R N E T Ur Resumé 14/4 2009

3 . YO U A RE I NTE R N E T then...

3 . YO U AR E IN TE R NE T

3 . D U ÄR IN TE RN E T

YAY! A H OC KE YST ICK 15000 11250 7500 3750 0 2002 2003 2004 2005 2006 2007 2008

4 . YO U D ON 'T C ARE The geeks don't rule

4 . YO U D ON 'T C ARE A new solution to an old problem?

4 . YOU DO N 'T C ARE ”One machine”

4 . YO U D ON 'T C ARE Ubiqutuous

4 . YO U D ON 'T C ARE A new look at knowledge

4 . YO U D ON 'T C ARE It all comes together

4 . YOU DO N 'T C ARE It's a new way

4 . YOU DO N 'T C ARE and we really don't care

4 . YOU DO N 'T C ARE

4 . YOU DO N 'T C ARE like electricity in the wall or water in the tap

CON CLUSIO N 4 abstract & 2 direct • You are your identity • You are your network • You are internet • You don't care. Kind of. • Close eyes on Google och Facebook • Speed and adaptability is a MAJOR issue (know your Darwin)

Chapter four five actionpoints for businesses

N OTE S TO M E DIA

50% 55% 60% 65% 70% 75% 80% 19 90 19 92 19 94 19 96 19 98 20 00 20 02 20 04 20 06 H AR D F AC TS

N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters

N OTE S TO M E DIA Content isn't king, conversation is Content is just the stuff we talk about

N OTE S TO M E DIA conversation pieces - as always

N OTE S TO M E DIA

N OTE S TO M E DIA size matters

N OTE S TO M E DIA Hubert Burda: ”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm. Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”

N OTE S TO M E DIA Google says • initially ignore • bandwith • cpu • storage • monetization • fokus on the user - and the rest will follow

N OTE S TO M E DIA ”What would google do”

N OTE S TO M E DIA and what would facebook do

N OTE S TO M E DIA Gray matter matters

N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters • Walk the talk

Chapter five directions of the web

SE MAN T IC structured data and linkability

R E ALT IM E from relevans to realtime

A UGM E N TE D just add reality

CO LL ABO RA T I VE to get there spells together

UBIQUI TO US like electricity in the wall or water in the tap

TO SU M UP

I NTRO The Chapters • 0 - this intro... • 1 - Attitude • 2 - Darwin & the two big ones... • 3 - Four trends, for real • 4 - Five actionpoints for businesses • 5 - Directions of the web • 6 - and now?

Chapter six and now what?

AN D N OW ? Start doing • Walk the talk [sic] • Live the media • It IS personal (but maybe not private) • Never again say: ”where do people find the time for that? • Have ”playdays” - it's supposed to be fun

AN D N OW ? The full monty

F I NAL WO RD S Remember: we are all students It's not a tool to be mastered - it's a life to be lived

M AKE M E N TAL N OTE http://mindpark.se http://jardenberg.se @jocke jardenberg@googlewave.com joakim@jardenberg.com +46 735 187700

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Hyperisland Interactive Art Director

by Joakim Jardenberg on Jan 29, 2010

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Hyperisland Interactive Art Director — Presentation Transcript