Social changes everything

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On three megatrends, with fokus on the ”100% human”

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Social changes everything

  1. 1. Social changes everything
  2. 2. I don’t know better– but I might know different...
  3. 3. Chapter [n] change
  4. 4. Iris11 months old
  5. 5. 4 years old50% of the swe population is internet users @ age 4
  6. 6. We wake up to a new world ... everyday
  7. 7. The early bird gets the wormBut the second mouse gets the cheese
  8. 8. Get Darwin
  9. 9. It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange
  10. 10. 300 services / day
  11. 11. Biggest trend ever? – change
  12. 12. I NTRO.me
  13. 13. M Y M ISSIONHelp businesses make money tomorrow
  14. 14. M Y OTH E R M ISSION
  15. 15. MY W ORL D
  16. 16. M Y R E AL TAG L I N E Those who say that it cannot be doneshould get out of the way of those who are doing it!
  17. 17. M Y ATT I TUDE When I get sadI stop being sad and be AWESOME instead
  18. 18. M Y F AM IL Y
  19. 19. I N TRO
  20. 20. Chapter [n] one machine
  21. 21. O N E M AC H IN E”Predicting the next 5,000 days of the web”
  22. 22. TH E V I SION”One machine”
  23. 23. TH E VI SIO N1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data
  24. 24. TH E V I SION6 billion ”HB”
  25. 25. TH E P ROB LE MThe only thing we know for sure about thefuture is that we will be wrong!
  26. 26. H ISTO R Y” I’m old enough to know a lot of thingsfrom life experience.I know that newspapers is where youget your political news and how youlook for a job. I know that music comesfrom stores. I know that complicatedthings like software and encyclopediahave to be created by professionals.And in the last 15 years, I’ve had tounlearn every one of those things anda million other because they stoppedbeing true.”
  27. 27. R E ALT IDSW E BB E N
  28. 28. R E ALT IDSW E BB E N
  29. 29. SUPE R HE RO
  30. 30. E VE R YWH E RE . . .
  31. 31. TH E W I ND OWS
  32. 32. Biggest trend ever? – one machine
  33. 33. N OW YOU !Talk on... • Who’s in control - and how does it feel? • Biggest fear? • Favorite opportunity? • How do we adapt? • 2 min personal reflection • 8 min in group (4ppl/group) • Share top-2 insights (unique) • Discussion
  34. 34. Chapter [n] the 100% human
  35. 35. FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
  36. 36. 1. ID E NT I TY
  37. 37. 1. ID E NT I TY
  38. 38. 1. ID E NT I TY
  39. 39. 1. ID E NT I TY
  40. 40. 1. ID E NT I TYBloggs, youtube, flickr, ”old sites” etc...
  41. 41. 2 . N E TWO R Kthe social graph...
  42. 42. 2 . N E TWO R K... its people
  43. 43. 2 . N E TWO R Ksocial knots
  44. 44. 2 . N E TWO R Kand it always has been...
  45. 45. M AKE ME N TA L N OTEcontent isnt king, conversation is content is just the stuff we talk about
  46. 46. 2 . N E TWO R K
  47. 47. 2 . N E TWO R K”We aren’t simply projecting identity, we’re creating it.” Renny Gleeson @ TED
  48. 48. 3 . YO U A RE I NTE R N E TSharing is caring
  49. 49. 3 . YO U A RE I NTE R N E TCreating identity...
  50. 50. 3 . YO U A RE IN TE R NE TThe volume... • 1 billion objects added every day (facebook) • 2 billion ”likes” • 50% by phone • 32 hrs video / every minute (Youtube) • and so on...
  51. 51. 3 . YO U A RE IN TE R NE T01:44 am
  52. 52. 3 . YO U A RE I NTE R N E TTransparency
  53. 53. 3 . YO U A RE IN TE R NE Thttp://jardenberg.se/live
  54. 54. 3 . YO U A RE I NTE R N E TTransparency vs. integrity
  55. 55. 3 . YO U A RE I NTE R N E TTransparency vs. integrity
  56. 56. 3 . YO U A RE I NTE R N E T”Its not information overload its filter failure” Clay Shirky @ Here comes everybody
  57. 57. 3 . YO U A RE I NTE R N E T
  58. 58. 3 . YO U AR E IN TE R NE T
  59. 59. 4 . YO U D ON T C AREThe geeks dont rule
  60. 60. 4 . YO U D ON T C AREUbiqutuous
  61. 61. 4 . YOU DO N T C ARE”One machine”
  62. 62. 4 . YO U D ON T C AREA new look at knowledge
  63. 63. 4 . YO U D ON T C AREIt all comes together
  64. 64. 4 . YOU DO N T C AREIts a new way
  65. 65. 4 . YOU DO N T C AREand we really dont care
  66. 66. 4 . YOU DO N T C ARE
  67. 67. 4 . YOU DO N T C ARElike electricity in the wall or water in the tap
  68. 68. FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
  69. 69. Biggest trend ever? – 100%
  70. 70. N OW YOU !Talk on... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 2 min personal reflection • 8 min in group (4ppl/group) • Share top-2 insights (unique) • Discussion
  71. 71. Chapter [n] and now what?
  72. 72. OK , T HE FUTU RE
  73. 73. Its not a lesson to be learned – its a life to live ”What we have to learn to do, we learn by doing.”
  74. 74. TH E F UTU RE I S N OW
  75. 75. TH E F UTUR E IS YOU M OM
  76. 76. TH E F UTURE IS TH E BIG FO UR Google: ”relevance” Facebook: ”relations” Twitter: ”realtime” Apple: ”stuff;)”http://jardenberg.se
  77. 77. N O E XCUSE .. .
  78. 78. O HH , TH E LON DON E XCUSE
  79. 79. Avoid the big #FAILGo for the ”easy” #WIN
  80. 80. Strive to incorporateonline and social media channels into all everyday operations
  81. 81. When I get sad I stop being sad and beAWESOME instead
  82. 82. L E T’S CON N ECT http://jardenberg.se http://mindpark.se @jockejoakim@jardenberg.com +46 735 187700
  83. 83. THE END
  84. 84. Chapter [n] six one-liners
  85. 85. 1. Its not a lesson to be learned – its a life to live
  86. 86. If you don’t enjoy it – don’t even try
  87. 87. Life is your classroom – have fun in it
  88. 88. 2. Use technology– even for its own sake
  89. 89. It used to be ”don’t”
  90. 90. Be curious – get inspired!
  91. 91. 3. An industry too big to bend is bound to break
  92. 92. Big business don’t get Darwin
  93. 93. N OTE S TO M E DI A
  94. 94. Embrace change.It’s full of opportunities.
  95. 95. Strive to incorporate online and social media channels into all everyday operations
  96. 96. 4. Keep it simple. No, listen! I mean itKeep it really simple
  97. 97. Strive to incorporateonline and social media channels into all everyday operations
  98. 98. KISS It’s still true... ... and hard workIt’s often easier to complicate things ;)
  99. 99. 5. Babysteps
  100. 100. Remember Iris
  101. 101. Avoid the big #FAILGo for the easy #WIN
  102. 102. The three chunks... • The web of relevance (google) (knowledge) • The web of relations (facebook) (conscience) • The web of realtime (twitter) (consciousness)
  103. 103. 6. Mobile first
  104. 104. 6 miljarder ”HB”
  105. 105. Where there is joy, curiosity, a sense of opportunity,determination and smart people taking collaborative babysteps – things will be good! #lifeisgood

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