Heroic docs
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what is a document in the net and web era? a useful description
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Heroic docs
- 1. The Exciting but Brief Life of Documents
- 2. The Take-Away • Documents will not long be “the lifeblood of business” • Intranet sites will be • Fundamental change in the role of documents • Change in nature of business
- 3. TOC 1. Documents are new, not permanent 2. Web changes documents 3. Sites change documents more 4. Business is heroic 5. What the Web is for (and it ain’t heroic)
- 4. Part I A Brief History of Documents It’s not like documents are eternal.
- 5. Hey kids, let’s play!
- 6. Am I a document?
- 7. Am I a document?
- 8. Am I a document?
- 9. Am I a document?
- 10. Am I a document?
- 11. Am I a document? With our compliments Use this towel to clean your shoes, luggage,windshield, razor or just about anything
- 12. What is a document? Fashion Smoke signals Sky writing Candy hearts Painting Report Letter Memo Bill Movie Movie clip Label Cereal box Book Musical score Music CD Exit sign Burning bush Morse code Telegram Passport Lease Door knock
- 13. What a document was Lease Passport Declaration of Independence • Unique • Important • Role in legal or historical system The opposite of computer documents!
- 14. So... “Documents” in the computer sense are quite new Documents Elvis dies Dinosaurs Gutenberg Earth Born
- 15. Part II The first death of documents Web pages killed a lot of what we loved about documents
- 16. Hierarchical Documents Hyperlinked 1. Many 2. small pieces, 3. loosely joined
- 17. Many pieces • Competition for attention • Entertainment over information • Game design over writing • Obnoxiousness works
- 18. Small pieces • Not pages but screens – billboards • Unsubtle • Obnoxiousness works
- 19. Loosely joined • Context-free • New contract • Less authority for the author • New ways to evaluate info • Obnoxiousness works
- 20. Big Changes • How we write documents • How we read documents • How we manage documents • … just the beginning
- 21. Part III The Second Death of Documents Intranet sites are changing the basic role of documents in business
- 23. Healing the Rift Imagine being able to create • …an intranet page as easily as a document • … an intranet site as easily as a document
- 24. Docs vs. Sites Business Plan TycobWeb Here’s my idea for what we should be doing. It’s divided into three parts…the gall! In part I, we look at all the factors that can possibly be pro or con and they’ll be plenty of time to discuss all the Business Plan TyCobCo needs to move rapidly in the emerging field of industrial cobweb replacement. Failure to do so will result in a dramatic reduction in our annual growth rate. This plan is divided in three parts. In the first part, we show that all the trend data leads to one inescapable conclusion...
- 25. The Heart of Doc-ness I write it to take a stand on an issue and publish it when it’s done
- 26. The Heart of Doc-ness I write it to take a stand on an issue and publish it when it’s done We build it to air ideas about a topic and make it available from first suggestion throughout the process Responsibility Risk Document Site
- 27. The End of Done-ness • “Document” will equal rectangular info where done-ness counts • Done-ness is dead-ness
- 28. The New Done-ness • How to make decisions? – Sole responsibility – Vote – Consensus – Last one standing • Records management nightmare • Still evolving
- 30. Autoshape Metaphors2000 Crushing Burden Risk Failure Collaboration as plagiarism
- 32. Part IV Death of a Hero Part of a larger change in the way we do business
- 33. Business is heroic • Army’s chain of command • Football’s aggressiveness • Police’s response to emergencies • Bully’s response to weakness
- 34. The CEO’s Mirror Bruce Harrison Sigourney
- 35. One small difference... • Heroes sometimes sacrifice themselves to gain a higher end • Businesses don’t • Businesses can’t
- 37. Prime characteristic of modern business: It’s managed (Prepare for the obvious)
- 39. Bumperstickers If it moves, fondle it 60’s If it moves, manage it 90’s
- 40. Things that are Unmanaged for $50, Bob Weeds Wastefulness Riots Looting Chaos Cancer
- 41. Why do we believe? • A managed world is a nicer place to live • We make a deal…
- 42. 50s vs. 90s
- 43. The Professional Attitude • Religion • Politics • Ties • Skirt length • Shoes, sneakers, sandals, socks, bare feet • Drinking habits — Martini at lunch? • Jokes • Promptness/tardiness • Smell
- 44. It’s a deal we make • Lack of distraction • Predictability • Zone of privacy • Comfort and security of living in a well- managed environment
- 45. The Illusion of Management • Our businesses are determined by: • Marketplace (customers, competitors) • Government • Foreign economies • Fires, earthquakes, acts of God • Acts of genius in garages • Felonious CFO
- 46. Managed fear • Business is afraid of – Failure – Markets – Employees • The document wall
- 47. Part V What is the Web for? UnManagement and Voice
- 48. A simple question What is the Web for? TV Watching programs Telephones Calling people Highways Going places
- 49. If we don’t know what it’s for... Why do we care so much?
- 50. Desire implies lack. The Longing.
- 51. The Web returns voice • Voice = Way an individual is in public • Not just information but how it’s presented • End of the deal we make to live in the managed environment This is what we are longing for
- 52. Having voice • Email over memos
- 53. Having voice Memos Formal Reviewed Voiceless Narrowcast Email Informal One person Individual cc: CEO Brief Funny Hastily written Ill-considered Thoughtless Regrettable • Email over memos
- 54. Having voice • Email over memos • ‘Zines over corporate newsletters • Human connection over “Not us!” / “Reinstall it!” customer support • Organization by talents & personalities, not business cards & titles • One-to-one marketing isn’t corporate-to- one marketing
- 55. Web, Voice, Documents, Knowledge • Documents are used as a wall, not channels • Knowledge comes in the voice of individuals • Internetworked markets, intranetworked workers – with companies in between
- 57. Thank you.