Eventplannersocialmedia

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The use of social media as a marketing tool for your event.

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Eventplannersocialmedia

  1. 1. How to leverage Social Media the Internet for Event Planners for your events (and have fun doing it)
  2. 2. http://www.flickr.com/photos/wwworks/2472230611/in/set-72157604937275376/ Mastering the art of online Communicating, Community building and Playing
  3. 3. What we’ll talk about •Social Media tools •The online event cycle •5 things you can do today Find this presentation: www.slideshare.net/happykatie http://www.flickr.com/photos/64251830@N00/351876663/
  4. 4. Social Media is a Conversation between actual HUMANS!
  5. 5. Tell your Story and people will listen
  6. 6. No really... Why do I actually care about the Web?
  7. 7. It’s all about a balanced approach
  8. 8. Cost-effective and far-reaching tools •Facebook = $0 •MySpace = $0 •Wordpress = $0 •Twitter = $0 •YouTube = $0 •Ning = $0
  9. 9. (Incredibly) Low barrier to entry
  10. 10. So let’s talk tools (this is the part where I try to turn you into geeks)
  11. 11. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
  12. 12. Blogs: Community Building through Social tools Jumping into the Blogosphere • Your online home base •Position your brand • Share brain candy • Promote others
  13. 13. Blogs: Community Building through Social tools Customizable Blog templates to match your Brand
  14. 14. Event marketers share the love www.eventmarketing.zvents.com // http://eventmarketing.typepad.com
  15. 15. Mom 2.0 Summit - conversational promotion www.mom2summit.com/blog
  16. 16. Blogs: Community Building through Social tools Blog bling: You DO need those ‘Stinkin’ Badges’ (Make your brand portable)
  17. 17. Micro-Blogs: Community Building through Social tools Twitter includes others in ongoing dialogue Main: www.twitter.com Event Marketer on Twitter: www.twitter.com/SimonFord www.twitzu.com
  18. 18. Social Networks: Community Building through Social tools Flickr - Photo sharing, networking + eye candy
  19. 19. Social Networks: Community Building through Social tools YouTube - Harness the power of P2P discussion http://www.youtube.com/user/PlanYourMeetings
  20. 20. Social Networks: Community Building through Social tools Facebook - Not just for college kids •Fan pages and Groups ROCK! •Be a leader and connector •Create buzz for events / campaigns •Brand exposure with Facebook ads Main: www.facebook.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
  21. 21. Social Networks: Community Building through Social tools Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting
  22. 22. Social Networks: Community Building through Social tools Why you should care about Facebook 230 ‘yes’ 348 ‘maybe’ Bill Erickson :) www.billerickson.net 670 members
  23. 23. Social Networks: Community Building through Social tools MySpace = meh... Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
  24. 24. Social Networks: Community Building through Social tools Free social event promotion sites http://upcoming.yahoo.com/ www.eventful.com www.eventbrite.com www.facebook.com
  25. 25. Social Networks: Community Building through Social tools Behold, Slideshare!!! www.slideshare.net/happykatie
  26. 26. The Social Media Event Cycle (Draaaaaaw out your event planning magic)
  27. 27. Step 1: Start Listening
  28. 28. Step 1: Start listening! What are people saying to/about you? www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search for what you care about on Twitter
  29. 29. Addictive and essential Google Reader: www.google.com/reader
  30. 30. Step 2: Set up your response + promotion vehicles
  31. 31. Step 2: Set up your response + promotion vehicles Know thy audience and connect where THEY are ???????????? ???????????? ? ????????????
  32. 32. Step 2: Set up your response + promotion vehicles Beef up your Personal Brand • Keep it consistent EVERYWHERE • Create an Avatar ? • Add important links / personal brands to your email footers • Promote your employee Personal Brands (www.schipul.com/ happykatie) Happykatie!
  33. 33. Step 2: Set up your response + promotion vehicles Poll your company or hire a savvy intern You are a Digital Immigrant. ? You could use a Digital Native.
  34. 34. Step 3: Start spreading the news...
  35. 35. Step 3: Start spreading the news Now... do what you do best!!
  36. 36. Step 3: Start spreading the news Keep it Consistent and Connected • Tie it all in together • Put your SM links in your email footer • Re-purpose your content • BADGES!!! www.flickr.com/photos/53203629@N00/3173463874/
  37. 37. Step 3: Start spreading the news Stay pro-active and responsive Power to the People • Keep an eye on your Alerts and respond! • Give props (with links) to vendors, volunteers and others • Promote other events and people • Keep it light and interesting • FREE STUFF WORKS!!!!
  38. 38. Step 3: Start spreading the news Interact, poll and play with your Community www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com
  39. 39. Step 4: Update as the action happens (What’s the buzz, tell me what’s a-happenin’)
  40. 40. Step 4: Update as the action happens! Make them feel like they’re there (even if they aren’t) Vimeo video site www.vimeo.com Flip video camera www.theflip.com 3,070 photos and videos
  41. 41. Step 4: Update as the action happens! Find your rock stars and let them help you 1,669 words of live Blogging (in only one post) www.happykatie.com
  42. 42. Step 5: Follow up fun time (interaction, interaction, interaction)
  43. 43. Step 5: Follow up fun time! (interaction, interaction, interaction) Tie it all together and keep the Buzz going • Follow up while the iron is still hot (the Internet moves on quickly) • Newsletter, Blog posts, Facebook group and event postings • Take time to thank individually (Flickr photos, Blog posts, etc.) • Keep an eye on your alerts for new opportunities to connect • Be creative!! Start the drumbeat for the Next Big Thing http://www.flickr.com/photos/ 53611153@N00/2602728681/
  44. 44. Step 5: Follow up fun time! (interaction, interaction, interaction) People love pictures and fun stuff - give them that http://flickr.com/groups/sxsw08/ http://www.youtube.com/watch?v=Jfn9pzgtkc0
  45. 45. Your Homework
  46. 46. 5 things you can do TODAY! 1. Start listening (Google Reader + Alerts) 2. Develop your Personal Brand 3. Join Facebook (www.facebook.com) 4. Find your rich media niche + work it! 5. Recruit an internal guru (or an intern)
  47. 47. Thanks for participating - see you online :) Katie Laird // Strategic Advisor Schipul - The Web Marketing Company www.schipul.com Email: klaird@schipul.com Personal blog: www.happkatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie Find my presentation today! www.slideshare.net/happykatie http://www.flickr.com/photos/66125582@N00/457743309/

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