Jorge CunhaFounderMake Smart Decisions With Analytics
WhyAnalytics in Digital Marketing? Measure Across multiple digital channels Analyze the digital ecosystembasedon busines...
•72 % of managers says that “marketers” are always asking for more budget without justifying it ! 
•Less cost to digital m...
Opportunities to interact and optimize 
Source: ThinkwithGoogle 2014
Opportunities to interact and optimize 
Source: ThinkwithGoogle 2014
Applying Digital Analytics in Omni channel ´sDigital AnalyticsWebsite Online PRSocial NetworksEmail MarketingMobile Market...
How we measure and maximize our Success? Segmenting and slicing data Optimize conversion path to sales conclusion, see w...
What to measure metrics  Quantity or KPI’sQuality? Metrics: Users Page impressions Bonce RateKpis(KeyPerformance Indi...
CampaignPerformance -ConversionsAnalyze which medium produces more conversions for Campaign 
Numbersaren’treal onlyproduce...
Sales OnlineWhythereare suchspikesin weeklysales ? Pleasecheck… 0 € 5.000 € 10.000 € 15.000 € 20.000 € 25.000 € 1357911131...
Website trafficDirect32% organic36% E-mail mkt32% 
Numbersaren’treal onlyproducedto thegraphic
DashboardsTheDashboards givesusvisual wayto findout whats goingon!
WhenImplemented Increase 30 % in sales conversion Cost reduction associated to customer support Increase30% in marketin...
Return on marketing investmentsFonte: Marketing Sherpa 2012 
0%20%40%60%80% 20112012ROIConversionsPerformance metricsRetur...
TargetingandcustomersInsuranceandBanksTourismMarketing AgenciesOnline RetailSMB’SGovernmentPortals
ServicesImplementingTrainingConsultancy
Talk with us 
Thankyou! I amJorge Cunha! Can wehelpyou? Let’stalk! 
Mobile:+351 96 822 55 82 
Email:jorge.cunha@ittechbuz....
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Corporate Presentation IT Tech BuZ

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Digital Analytics Consulting

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Corporate Presentation IT Tech BuZ

  1. 1. Jorge CunhaFounderMake Smart Decisions With Analytics
  2. 2. WhyAnalytics in Digital Marketing? Measure Across multiple digital channels Analyze the digital ecosystembasedon business objectives Analyzenotbasedon Gut but on contextualized Data Recommendgoodpracticesacrosschannels Identifybehaviorsthat improve customer centricity across channels
  3. 3. •72 % of managers says that “marketers” are always asking for more budget without justifying it ! •Less cost to digital marketing and is measurable. •Since in online world we are “open” 24/7 we need to care of the infrastructure that support your digital assets Fontes: Forbes2011 ; Opportunities and new challenges
  4. 4. Opportunities to interact and optimize Source: ThinkwithGoogle 2014
  5. 5. Opportunities to interact and optimize Source: ThinkwithGoogle 2014
  6. 6. Applying Digital Analytics in Omni channel ´sDigital AnalyticsWebsite Online PRSocial NetworksEmail MarketingMobile MarketingSearchMarketingAd ServersAfilliatesContactCenterCustomerVoiceOnlineStoreCRMDigital Asset’sOnline Games
  7. 7. How we measure and maximize our Success? Segmenting and slicing data Optimize conversion path to sales conclusion, see who drop off Optimizing internal search Optimizing Campaigns Understanding Behaviors Across our Digital Proprieties Qualitative data with KPIs
  8. 8. What to measure metrics  Quantity or KPI’sQuality? Metrics: Users Page impressions Bonce RateKpis(KeyPerformance Indicators): Monthly Online conversion % compared to the previous month Monthly New thNewsletters Subscribers % compared to the previous month New monthly Leads compared to the previous monthly
  9. 9. CampaignPerformance -ConversionsAnalyze which medium produces more conversions for Campaign Numbersaren’treal onlyproducedto thegraphic
  10. 10. Sales OnlineWhythereare suchspikesin weeklysales ? Pleasecheck… 0 € 5.000 € 10.000 € 15.000 € 20.000 € 25.000 € 1357911131517192123252729313335373941434547495153 Numbersaren’treal onlyproducedto thegraphic
  11. 11. Website trafficDirect32% organic36% E-mail mkt32% Numbersaren’treal onlyproducedto thegraphic
  12. 12. DashboardsTheDashboards givesusvisual wayto findout whats goingon!
  13. 13. WhenImplemented Increase 30 % in sales conversion Cost reduction associated to customer support Increase30% in marketing campaigns Aberdeen Reports2011
  14. 14. Return on marketing investmentsFonte: Marketing Sherpa 2012 0%20%40%60%80% 20112012ROIConversionsPerformance metricsReturn on marketing InvestimentMultivariate Tests and A/B from emailmarketing and Landing Pages
  15. 15. TargetingandcustomersInsuranceandBanksTourismMarketing AgenciesOnline RetailSMB’SGovernmentPortals
  16. 16. ServicesImplementingTrainingConsultancy
  17. 17. Talk with us Thankyou! I amJorge Cunha! Can wehelpyou? Let’stalk! Mobile:+351 96 822 55 82 Email:jorge.cunha@ittechbuz.com Web site: http://ittechbuz.com/ LinkedIn:http://pt.linkedin.com/in/jorgecunha

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