Wud2008 Experiencability

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Beyond Usability

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Wud2008 Experiencability

  1. 1. Experiencability …moving beyond usability November 13, 2008 Katie Kimble & Sri Putrevu User Experience Design, Lextant Experiencability | 1
  2. 2. Our Philosophy We believe Design changes people’s lives. Ultimately, Design is about people: the experiences they have and the ones they desire. Experiencability | 2
  3. 3. Who We Are Founded in 1998 Human Factors / Ergonomics Psychology Anthropology and Ethnography Located in Columbus, Ohio Animation Sociology Interdisciplinary teams Industrial Design Brand and Visual Communications Information Architecture Interaction Design Usability Engineering Experiencability | 3
  4. 4. Insight Translation • Insight Translation bridges the gap between Design Research and the actual Design Process. Experiencability? Experiencability | 4
  5. 5. Experiencability? usability |yoōz! bil!tē| noun ”…refers to the extent to which a product can be used by speci ed users to achieve speci ed goals with e ectiveness, e ciency, and satisfaction in a speci ed context of use.quot; - ISO 9241-11 Experiencability | 5
  6. 6. Experiencability? Standard usability testing examines the cognitive, behavioral, and physical aspects of an experience with a product. But what about the Emotional and Aspirational aspects of the experience? ? ©2008 LEXTANT Experiencability | 6
  7. 7. Experiencability? “Experiencability” is the marriage of Usability and User Experience. Experiencability | 7
  8. 8. Our Approach Ideal Current 2 Translate 1 Generate re ne & iterate 3 Design 4 Evaluate Experiencability | 8
  9. 9. Generate: Understanding the Current Experience Usability User Experience Understanding tasks, process, Making users cognizant of their & outcomes experiences today Identifying Frustrations, Challenges, and “Wish Fors” Experiencability | 9
  10. 10. Generate: Understanding the Current Experience Experiencability | 10
  11. 11. Generate: Methods for Understanding Current Experience Usability User Experience Task Analysis, Interviews, & Journaling (self documentation), Case Studies Ethnography, & Contextual Inquiry Experiencability | 11
  12. 12. Generate: De ning the Ideal Experience Usability User Experience In traditional usability, we Stimulus strategies (goals, don’t typically uncover the emotions, aspirations)are used to “ideal” understand experience Contextual triggers (artifacts, activities, & actions) feed the ideal experience Experiencability | 12
  13. 13. Generate: De ning the Ideal Experience Experiencability | 13
  14. 14. Generate: Methods for De ning the Ideal Experience Usability User Experience None De ne ideal experiential criteria, goals, & aspirations Experiencability | 14
  15. 15. Translate: Identify Patterns Usability User Experience Create functional Look at qualitative data visually requirements & optimal task ows Analyze patterns Experiencability | 15
  16. 16. Translate: Experience Metrics Usability User Experience Functional requirements Understand the building blocks for delivering the ideal experience Generate ideal experience design criteria Experiencability | 16
  17. 17. Translate: Experience Metrics Experiencability | 17
  18. 18. Design: Translation to Design Usability User Experience Scenarios, architecture, & Experiential models wireframes Experiencability | 18
  19. 19. Design: Future Story Usability User Experience Ideal work ows, scorecards Story of ideal experience Persona development Experiencability | 19
  20. 20. Evaluate: Check your design concepts Usability User Experience Heuristic evaluations & Evaluate prototype against the usability testing ideal experience Experiencability | 20
  21. 21. Evaluate: Visual representations Usability User Experience Re ned design Comparison to ideal Frame the future message Experiencability | 21
  22. 22. Experiencability Outcomes Translate insights into User Experience Metrics that provide scalable & actionable design criteria > Experiential requirements > Emotions / “I want to feel like…” > Enablers - goals and triggers > Desired outcomes > Facilitators > Engagement - tone of voice / imagery > De ned experience – work ow, hierarchy > The “what” and “why” must come before the “how” Experiencability | 22
  23. 23. Our Approach Ideal Current 2 Translate 1 Generate re ne & iterate 3 Design 4 Evaluate Experiencability | 23
  24. 24. Experiencability Outcomes The process provides design clarity for organizational alignment and success. > Holistic experiences and aspirations > Collaborative stakeholder involvement > Flexible, repeatable yet customizable > E cient, generative and evaluative Experiencability | 24
  25. 25. Thank you! November 13, 2008 > Katie Kimble & Sri Putrevu User Experience Design, Lextant Experiencability | 25
  26. 26. Experiencability? Experiencability | 26
  27. 27. Experiencability? Experiencability | 27
  28. 28. Client Relationships We work in a wide range of industries. Experiencability | 28

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