How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience!
In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers.
There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
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