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Web Performance Optimization: The Silver Bullet of SEO and UX

by Content Strategy at Facebook on Jun 05, 2012

  • 11,618 views

How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience! ...

How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience!

In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers.

There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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14 of 4 previous next Post a comment

  • h3sean SEO Hacker at SEO Hacker @jcolman Wonderful! Thanks a whole bunch Jon! How'd you feel to co-author a blog post with me? 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @h3sean Many thanks - I've just enabled downloading right from this page; not sure how it got turned off. Anyhow, feel free to download! 1 year ago
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  • h3sean SEO Hacker at SEO Hacker Jonathan, I'm gonna need to download this slide for its sheer brilliance and humor - gonna make it a resource for my next articles. Mind if you can email it to me? Thanks! 1 year ago
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  • travisneids Travis Neiderhiser This is an awesome presentation and made me go back to previously developed websites to see where I can begin improving speed - now not only for the users but Google??? Nice! Thanks for sharing! 1 year ago
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Web Performance Optimization: The Silver Bullet of SEO and UX Web Performance Optimization: The Silver Bullet of SEO and UX Presentation Transcript