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Learning From the 
Other 78% 
John Eckman | @jeckman | #wcsf
John Eckman | @jeckman | #wcsf 
http://massconvention.com/assets/image/body_galleries/BCEC/ 
BCEC_with_media_tower_with_BCEC_logo_sunny.jpg
John Eckman | @jeckman | #wcsf 
http://massconvention.com/assets/image/body_galleries/BCEC/ 
BCEC_with_media_tower_with_BCEC_logo_sunny.jpg
John Eckman | @jeckman | #wcsf 
http://massconvention.com/assets/image/body_galleries/BCEC/ 
BCEC_with_media_tower_with_BCEC_logo_sunny.jpg
John Eckman | @jeckman | #wcsf 
23% of the web!? 
http://w3techs.com/technologies/details/cm-wordpress/all/all
John Eckman | @jeckman | #wcsf 
23% of the web!? 
http://w3techs.com/technologies/details/cm-wordpress/all/all 
“This information may be 
incomplete and inaccurate 
due to the vastness and 
complexity of the matter in 
hand"
John Eckman | @jeckman | #wcsf 
~80% are NOT using 
That’s like 4 out of 5 dentists NOT 
recommending sugarless gum.
John Eckman | @jeckman | #wcsf 
~80% are NOT using 
That’s like 4 out of 5 dentists NOT 
recommending sugarless gum.
John Eckman | @jeckman | #wcsf 
What are they doing?
John Eckman | @jeckman | #wcsf 
What are they doing?
John Eckman | @jeckman | #wcsf 
What are they doing?
John Eckman | @jeckman | #wcsf 
What are they doing?
John Eckman | @jeckman | #wcsf 
What are they doing?
John Eckman | @jeckman | #wcsf 
Even Drupal. ;) 
https://prague2013.drupal.org/session/not-invented-here-proudly- 
found-elsewhere-drupal-8-story
John Eckman | @jeckman | #wcsf 
Getting off the Island 
“So, I put this 
challenge to the Drupal 
community: Make your 
New Year's Resolution 
to get off the island in 
2013” 
http://www.garfieldtech.com/blog/ 
off-the-island-2013
John Eckman | @jeckman | #wcsf 
Listen & Learn
John Eckman | @jeckman | #wcsf 
Listen & Learn 
• Demo, Trial, Experiment
John Eckman | @jeckman | #wcsf 
Listen & Learn 
• Demo, Trial, Experiment 
• Talk to users - naive, sophisticated, in between
John Eckman | @jeckman | #wcsf 
Listen & Learn 
• Demo, Trial, Experiment 
• Talk to users - naive, sophisticated, in between 
• Talk to developers
John Eckman | @jeckman | #wcsf 
Listen & Learn 
• Demo, Trial, Experiment 
• Talk to users - naive, sophisticated, in between 
• Talk to developers 
• And, of course, listen . . .
John Eckman | @jeckman | #wcsf 
Perspective Matters 
http://www.huffingtonpost.com/2013/04/03/tilted-house-san-francisco_n_3007042.html
John Eckman | @jeckman | #wcsf 
Thank You 
http://blog.schipul.com/drupal-and-wordpress-at-schipulcon-one-stage-one-open-source-love/

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Learning from the other 78%

  • 1. Learning From the Other 78% John Eckman | @jeckman | #wcsf
  • 2. John Eckman | @jeckman | #wcsf http://massconvention.com/assets/image/body_galleries/BCEC/ BCEC_with_media_tower_with_BCEC_logo_sunny.jpg
  • 3. John Eckman | @jeckman | #wcsf http://massconvention.com/assets/image/body_galleries/BCEC/ BCEC_with_media_tower_with_BCEC_logo_sunny.jpg
  • 4. John Eckman | @jeckman | #wcsf http://massconvention.com/assets/image/body_galleries/BCEC/ BCEC_with_media_tower_with_BCEC_logo_sunny.jpg
  • 5. John Eckman | @jeckman | #wcsf 23% of the web!? http://w3techs.com/technologies/details/cm-wordpress/all/all
  • 6. John Eckman | @jeckman | #wcsf 23% of the web!? http://w3techs.com/technologies/details/cm-wordpress/all/all “This information may be incomplete and inaccurate due to the vastness and complexity of the matter in hand"
  • 7. John Eckman | @jeckman | #wcsf ~80% are NOT using That’s like 4 out of 5 dentists NOT recommending sugarless gum.
  • 8. John Eckman | @jeckman | #wcsf ~80% are NOT using That’s like 4 out of 5 dentists NOT recommending sugarless gum.
  • 9. John Eckman | @jeckman | #wcsf What are they doing?
  • 10. John Eckman | @jeckman | #wcsf What are they doing?
  • 11. John Eckman | @jeckman | #wcsf What are they doing?
  • 12. John Eckman | @jeckman | #wcsf What are they doing?
  • 13. John Eckman | @jeckman | #wcsf What are they doing?
  • 14. John Eckman | @jeckman | #wcsf Even Drupal. ;) https://prague2013.drupal.org/session/not-invented-here-proudly- found-elsewhere-drupal-8-story
  • 15. John Eckman | @jeckman | #wcsf Getting off the Island “So, I put this challenge to the Drupal community: Make your New Year's Resolution to get off the island in 2013” http://www.garfieldtech.com/blog/ off-the-island-2013
  • 16. John Eckman | @jeckman | #wcsf Listen & Learn
  • 17. John Eckman | @jeckman | #wcsf Listen & Learn • Demo, Trial, Experiment
  • 18. John Eckman | @jeckman | #wcsf Listen & Learn • Demo, Trial, Experiment • Talk to users - naive, sophisticated, in between
  • 19. John Eckman | @jeckman | #wcsf Listen & Learn • Demo, Trial, Experiment • Talk to users - naive, sophisticated, in between • Talk to developers
  • 20. John Eckman | @jeckman | #wcsf Listen & Learn • Demo, Trial, Experiment • Talk to users - naive, sophisticated, in between • Talk to developers • And, of course, listen . . .
  • 21. John Eckman | @jeckman | #wcsf Perspective Matters http://www.huffingtonpost.com/2013/04/03/tilted-house-san-francisco_n_3007042.html
  • 22. John Eckman | @jeckman | #wcsf Thank You http://blog.schipul.com/drupal-and-wordpress-at-schipulcon-one-stage-one-open-source-love/