Building Web
Solutions for
Numonyx a
Multi-Billion dollar
High Tech
startup…
Jean-Claude F. Monney
Managing Partner/e-Pioneer
The Monney Group
Matching Information Technology Innovations with New Business Capabilities

The Business Challenges
The Solution
The Benefits
Lesson Learned

Business
Challenges

Automotive ?
ST – NXP – Consumer?
~ $100M
Ericsson Power ?
IT cost ……
(wireless)
Segment focus
Spansion
~ $250M
Infineon IT cost
Numonyx
Qimonda
~ $450M
Consolidation
Freescale
IT cost
NXP
~ $50M –
Divestitures
200M IT
cost
De-verticalization / outsourcing
2000 2004 2008 2010
Constant re-shaping to remain competitive
Each time huge investments in IT

Mobile
NAND NOR PCM
NOR RAM

Global Business
Customers & Partners
Technology R&D
Wafer Fabrication
Agrate, Italy
Ang Mo Kio, Singapore
Cavite, Philippines
Catania, Italy
Qiryat Gat, Israel
Wuxi, China
Product R&D
Agrate, Naples and Sicily Italy
Cavite, Philippines
Assembly/Test
Folsom, California, USA
Seoul, Korea Cavite, Philippines
Pudong, Shanghai, China Muar, Malaysia
Pudong, Shanghai, China
Human Capital Headquarters Global Distribution
7,000 employees Rolle, Switzerland Singapore

products &
technologies
profitable
people Customers
growth
operational
excellence

Engage visitors with compelling, relevant content,
bringing Numonyx products to life and self-direct
prospects and customers to locate relevant web
content
Deliver a consolidated view into Numonyx world-
class products and technologies in support of
design and purchase decisions
Enables our audiences to find what they want and
find it fast (no more than 3 clicks)
Numonyx and its products displayed in top 10 of
worldwide Google search results

Provide a unique personalized communication
media available to all Numonyx employees
Portal Approach with global search capability
Company , Functions, Site Information
E-Services capability accessible to all Numonyx
employees – Travel, Address Books, Site Locations, Conference
Rooms, Audio Bridges, Tech Assistance Support, Procedures, etc…
Global team collaboration capabilities in place to
enable cohesive teams and foster knowledge
sharing
Communication channels aligned with corporate
culture, objectives and principles

Building Intranet & Internet Web
Solutions and the messaging
infrastructure in 80 days!
Environment
• Multiple partners
• speakTECH, OBS,
Capgemini, parents,
Business!
• Culture gaps
• Many opinions on
technology

Building Intranet & Internet Web
Solutions and the messaging
infrastructure in 80 days!
Success factors
• Buy-in stakeholders
• Governance to best
leverage competencies
• Architecture
“Interactive Design”
•
• Project management
…… and a lot of hard work
•

The
Solutions
•What?
•How?

Server-based Excel Docs/tasks/calendars, blogs, wikis,
spreadsheets and data e-mail integration, project
management “lite”,
visualization, Report Center,
BI Web Parts, Outlook integration,
KPIs/Dashboards offline docs/lists
Business
Intelligence Collaboration
Rich and Web forms My Sites, social networking,
Business Platform People &
based front-ends, LOB privacy control, content
Process & Personalization
Services
actions, pluggable targeting and aggregation,
Forms
Enterprise single sign-on Workspaces, Mgmt,
Security, Storage,
Topology,
Site Model
Content
Search
Management
Integrated document Enterprise scalability,
management, records contextual relevance,
Partner
management, and Web rich people and
Solutions
content management with business data search
policies and workflow
Portal
Enterprise Portal template, Site Directory,
content aggregation, LDAP integration, composite applications

Business
Intelligence Collaboration
My Sites, social networking,
Business Platform People & privacy control, content
Process & Personalization
Services targeting and aggregation,
Forms
Workspaces, Mgmt,
Security, Storage,
Topology,
Site Model
Content
Search
Management Enterprise scalability,
contextual relevance,
Partner
rich people and
Solutions
business data search
Portal
Enterprise Portal template, Site Directory,
content aggregation, LDAP integration, composite applications

Docs/tasks/calendars, blogs, wikis,
e-mail integration, project
management “lite”,
Outlook integration,
offline docs/lists
Business
Intelligence Collaboration
My Sites, social networking,
Business Platform People & privacy control, content
Process & Personalization
Services targeting and aggregation,
Forms
Workspaces, Mgmt,
Security, Storage,
Topology,
Site Model
Content
Search
Management
Partner
Solutions
Portal

Search
Partner
Solutions

Server-based Excel
spreadsheets and data
visualization, Report Center,
BI Web Parts,
KPIs/Dashboards
Business
Intelligence Collaboration
Rich and Web forms
Business Platform People &
based front-ends, LOB
Process & Personalization
Services
actions, pluggable
Forms
Enterprise single sign-on Workspaces, Mgmt,
Security, Storage,
Topology,
Site Model
Content
Search
Management
Integrated document
management, records Partner
management, and Web Solutions
content management with
policies and workflow
Portal
Enterprise Portal template, Site Directory,
content aggregation, LDAP integration, composite applications

Server-based Excel Docs/tasks/calendars, blogs, wikis,
spreadsheets and data e-mail integration, project
management “lite”,
visualization, Report Center,
BI Web Parts, Outlook integration,
KPIs/Dashboards offline docs/lists
Business
Intelligence Collaboration
Rich and Web forms My Sites, social networking,
Business Platform People &
based front-ends, LOB privacy control, content
Process & Personalization
Services
actions, pluggable targeting and aggregation,
Forms
Enterprise single sign-on Workspaces, Mgmt,
Security, Storage,
Topology,
Site Model
Content
Search
Management
Integrated document Enterprise scalability,
management, records contextual relevance,
Partner
management, and Web rich people and
Solutions
content management with business data search
policies and workflow
Portal
Enterprise Portal template, Site Directory,
content aggregation, LDAP integration, composite applications

Building
Interactive Design Approach
Configure not Customized
Partner speakTECH became
the WEB IT team for Numonyx
Implementing
Outsourced Systems,
Operations & Support

Benefits

• Time to Solution & Business continuity
• User acceptance, adoption & empowerment
• Enterprise Efficiency & Synergy
• TCO and Business Value
• MOSS as global platform for application services

Lessons
Learned

Governance plan with buy-in from key
stakeholders is essential.
Configuration instead of customization works!
Key to make timely Information Architecture decisions
Information Architecture is key to allow global
implementation of access controls and knowledge
sharing.
MOSS is a feature rich application service
platform that challenges IT roles and traditional
business solutions

Use of “Interactive Design”
approach in partnership with
the Business proven to
be essential to meet both
time to solution & to satisfy
customer needs
Clear Roles and
Responsibilities Matrix
Content Readiness

THANK
Y’ALL
jean-claude@themonneygroup.com
The Monney Group
Matching Information Technology Innovations with New Business Capabilities