CellCast Sales Presentation

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Sales presentation for CellCast prospects, potential partners

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CellCast Sales Presentation

  1. 1. Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. CellCast Mobile Learning Solution Overview for Training & Development Teams
  2. 2. <ul><li>Company Overview </li></ul><ul><li>Mobile Learning Landscape </li></ul><ul><li>Market Analysis </li></ul><ul><li>Process Methodology </li></ul><ul><li>The CellCast Solution </li></ul><ul><li>Customer References </li></ul><ul><li>mLearning Demonstrations </li></ul>AGENDA
  3. 3. Company Overview
  4. 4. COMPANY BACKGROUND <ul><li>Formed in 2001 by experienced team of systems integration, software development & media experts; targeting enterprise accounts </li></ul><ul><li>Offering end-to-end mobile content delivery and communications technology under the CellCast® Solution brand supporting six different mobile platforms </li></ul><ul><li>Complement core offerings with consulting, support, content production and custom development services </li></ul><ul><li>Headquartered in Georgia USA with offices in Australia & New Zealand plus partners in Canada, APAC & EMEA </li></ul><ul><li>Acquired LiquidTalk (Oct ’08); combined entity manages 100+ enterprise installations and 1M+ licensed users worldwide , including 150,000 mobile participants </li></ul>
  5. 5. INDUSTRY AWARDS & PRESS RECOGNITION “ This software meets an increasing need for smartphone applications that go beyond e-mail.” “ There’s no question applications like LiquidTalk will be embraced by forward-looking CIOs” “ Us[es] the iTunes style content-syncing and organization to manage business info that mobile workers need. Good idea.” Five Wins for CellCast Solution Oct 2007 & Oct 2008 “ Best Mobile Learning” DevLearn Nov 2007 “ Assessments Go Mobile with CellCast” Sept 2008 Mobile Widget Contest April 2008 “” FreePad Solution” Sept 2003 2003 “ Mobile Learning Shootout” 1 st Place (4 of 4 Categories)
  6. 6. Mobile Learning Landscape
  7. 7. MOBILE LEARNING MARKET <ul><li>IDC predicts a billion mobile workers by 2011 </li></ul><ul><li>Proliferation of 3G networks, Wi-Fi and fixed-mobile convergence allows employees to work effectively from almost anywhere </li></ul><ul><li>“ Better/Faster/Cheaper” mobile devices abound – smartphones are delivering PC-like capabilities with email, web browsing and the ability to play rich media content as standard features </li></ul><ul><li>Greater demands on workforce time and productivity puts pressure on “mobile” employees finding the time to keep up to date with required training </li></ul><ul><li>Gen-Y is mobile & tech savvy and also highly collaborative; they have a strong preference for bite-sized training and continual reinforcement </li></ul>
  8. 8. MISCONCEPTIONS <ul><li>Content creation in the mobile space is complicated! </li></ul><ul><li>Screens on mobile devices are too small to present content effectively! </li></ul><ul><li>Learning on a mobile device is not as effective as learning online or in a classroom! </li></ul><ul><li>Existing elearning courseware can easily be converted over for mobile delivery! </li></ul><ul><li>Flash content works on BlackBerrys & iPhones! </li></ul><ul><li>Every learner is motivated to use their mobile device for learning new things! </li></ul><ul><li>All learners learn the same way! </li></ul>Inexperienced Teams Have a Faulty Sense of Reference
  9. 9. HOW CAN ORGANIZATIONS USE MLEARNING? - On-the-Go Training & Reinforcement - Just-in-Time Updates/Notifications - Access to Biz Critical information Sales & Service Training - New Hire Training - HR Updates, Alerts & Checklists Risk/Compliance - Product/Service Updates Marketing & Product Management - Reseller/Channel Training - Executive Communications - Checklists & Guidelines - 1 st Level Support/EPSS Tools Operational/Support Services - Deploy to Areas Lacking IT infrastructure
  10. 10. EXAMPLE: INCREASE SALES PRODUCTIVITY <ul><li>80% of revenues are generated by just 20% of an organization’s sales force 1 </li></ul><ul><li>Salespeople forget 85% of content and skills within four weeks of training 2 </li></ul><ul><li>Only 57% of reps made quota in 2007 3 </li></ul><ul><li>Sales cycles have lengthened by 22% versus 3 years ago 4 </li></ul><ul><li>Rep turnover rates are at near-record highs (50%) and climbing 5 </li></ul>“ If sales professionals could gain just 12 more minutes of productive time each day, top-line revenue would grow by 2 percent for the typical organization” 1 Sources: 1 Runzheimer International 2005 Total Employee Mobility Benchmarking Study; 2 2004 Miller Heiman Sales Effectiveness Study; 3 ASTD Journal; 4 CSO Insights 2007 Sales Performance Survey; 5 Sirius Decisions; 6 CSO Insights Sales Effectiveness White Paper Series;
  11. 11. <ul><li>Content Production Time Takes an average of 75% LESS time to produce content for mobile </li></ul><ul><li>Content Production Resources Takes an average of 50% FEWER resources to generate materials </li></ul><ul><li>Information Retention Mobile learners comprehend their assignments at the same/higher rates (compared to ILT/e-Learning) </li></ul><ul><li>Content Assimilation Assignments are consumed MORE RAPIDLY by mobile learners </li></ul><ul><li>Overall Satisfaction Assignments are consumed MORE RAPIDLY by mobile learners </li></ul>FACT : MLEARNING PRODUCES RESULTS!
  12. 12. Competitive Analysis
  13. 13. Typical eLearning Creation & Deployment Model AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors CORE LMS/LCMS FLOW MODEL Managers Articulate Flash Camtasia Captivate
  14. 14. Traditional m Learning Creation & Deployment Model AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors COMPETITIVE ANALYSIS Managers MCMS SMEs & Managers E-Learning PDAs Mobile/smartphones Zirada Kallisto Impatica CTAD
  15. 15. “ Media-based” Content & Deployment Model Tools AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors Managers MCMS SMEs & Managers Mobile Learners COMPETITIVE ANALYSIS Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. PDAs Mobile/smartphones
  16. 16. CellCast Solution Authoring Platforms & Options AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors Managers MCMS SMEs & Managers Mobile Learners COMPETITIVE ANALYSIS Mobile Apps Adobe Apps O/A Apps Internal Apps Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. PDAs Mobile/smartphones
  17. 17. Typical Enterprise Deployment Model AUTHORING TOOLS CONTENT AUTHORS MOBILE + WSDL PIPE DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS INTEGRATION REQUIREMENTS Managers mLearning Mobile SMEs mLearning & CellCast PORTAL LMS/LCMS Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. WSDL, REST, API, DWH LMS, CMS or SFDC ERP or HRIS Dir. Service Online Users Offline Users Existing Enterprise Platforms & Applications
  18. 18. m Learning Content Creation & Deployment Model INTEGRATION REQUIREMENTS Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc.
  19. 19. Proven Implementation Methodology for mLearning
  20. 20. CELLCAST PROCESS METHODOLOGY Pre-Sales Support POC, Pilot & Production Phases Ongoing Support Begin Completion Qualify Educate A B C D E F Prepare Analyze Deploy Build & Convert Review Manage G H
  21. 21. CELLCAST PROCESS METHODOLOGY <ul><li>Web Site, Demos & Solution Guide </li></ul>Resources & Methods <ul><li>Evaluation Content, Readiness Assessment </li></ul><ul><li>Detailed Requirements Analysis </li></ul><ul><li>Basic Setup & Administration, Training </li></ul><ul><li>Content Creation/Conversion, Testing </li></ul><ul><li>Accept. Testing, Launch POC/Pilot/Phase </li></ul><ul><li>Ongoing Administration, Extra Integration </li></ul><ul><li>Measure Results, Analyze Effectiveness </li></ul>Begin Completion Qualify Educate A B C D E F Prepare Analyze Deploy Build & Convert Review Manage G H
  22. 22. The CellCast Solution
  23. 23. MOBILE CONTENT FRAMEWORK mLearning Content Types & Tools Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications <ul><li>HTML & Dreamweaver Courses </li></ul><ul><li>3 rd Party Mobile-ready Modules </li></ul><ul><li>Animated Slides & Flash Lite </li></ul><ul><li>Downloaded Video/Audio </li></ul><ul><li>Streaming Video/Audio Clips </li></ul><ul><li>Side-Loaded Media Delivery </li></ul><ul><li>HTML & TXT Pages </li></ul><ul><li>Adobe PDF Files </li></ul><ul><li>Syndicated Content (RSS) </li></ul><ul><li>Phone-accessible Podcasts </li></ul><ul><li>Narrative Content </li></ul><ul><li>Interactive Surveys & Tests </li></ul><ul><li>Reminders, Updates, Changes </li></ul><ul><li>Triggered Email & SMS Messages </li></ul><ul><li>via Business Rules, Template Driven </li></ul><ul><li>Interactive Messaging Campaigns </li></ul><ul><li>Serialized/Subscription Content Delivery </li></ul><ul><li>Low Cost Data Collection Tools </li></ul>1 2 3 4 5 6 Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc.
  24. 24. Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications 1 2 3 4 5 6 CellCast Messaging Engine CellCast Audio CellCast Widgets & Mobile Web Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. MOBILE CONTENT FRAMEWORK mLearning Content Types & Tools
  25. 25. CellCast Basic Supports All Cellphones & Smartphones Any Phone, Any Carrier, Anywhere CELLCAST® SOLUTION Voice Content Interactive Messaging Alerts & Notifications 1 2 3
  26. 26. CELLCAST BASIC ARCHITECTURE Audio Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. 1 2 3 4 6 5
  27. 27. Advanced CellCast Adds Support for Smartphones CELLCAST® SOLUTION Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications 1 2 3 4 5 6
  28. 28. CELLCAST BASIC ARCHITECTURE Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. 1 2 3 4 5 6 7 8
  29. 29. Provides a Consistent Interface & User Experience CELLCAST MOBILE WIDGETS Apple iPhone RIM BlackBerry Google Android Win Mobile 5/6 Nokia Symbian
  30. 30. Additional Support for Data-Enabled Cellphones CELLCAST MOBILE WEB EFFORTS iPhone Web App (Sept 2007) Data-Enabled Phone (April 2009) Qualcomm’s Plaza Publisher (Aug 2009)
  31. 31. Mobile Widgets & Apps <ul><li>Assignments </li></ul><ul><li>Notifications </li></ul><ul><li>Master Library </li></ul><ul><li>Recording UI </li></ul><ul><li>Collaboration </li></ul>CELLCAST® ARCHITECTURE Admin & Mgr. Portal: <ul><li>Administrators: Create, organize & deploy mobile content </li></ul><ul><li>Managers: Track mobile user results, run reports/analysis. </li></ul>Web 2.0 UI for Users/Mgrs <ul><li>Master Library </li></ul><ul><li>Select/Purchase </li></ul><ul><li>Playlists & Sync </li></ul><ul><li>Ecommerce </li></ul><ul><li>Web 2.0 UI </li></ul>
  32. 32. CellCast Mobile Library - Partners 1,000+ mobile-friendly clips ready for delivery to nine (9) different mobile device classes! www.opmobile.com
  33. 33. Technology Demonstration
  34. 34. Additional Information <ul><li>For more Information on CellCast Solutions from OnPoint Digital: </li></ul><ul><li>mlearning.com </li></ul><ul><li>opmobile.com </li></ul><ul><li>onpointdigital.com </li></ul><ul><li>Please contact us at: +1-912-898-9202 </li></ul><ul><li>Email: [email_address] </li></ul>SUMMARY & CONCLUSIONS

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