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Seo & Blogging - What and Why?

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  • 1. SEO & Blogging
    Jared Akers
    What & Why?
  • 2. Execution
    ideas are just a multiplier of execution
    AWFUL IDEA = -1
    WEAK IDEA = 1
    SO-SO IDEA = 5
    GOOD IDEA = 10
    GREAT IDEA = 15
    BRILLIANT IDEA = 20
    NO EXECUTION = $1
    WEAK EXECUTION = $1000
    SO-SO- EXECUTION = $10,000
    GOOD EXECUTION = $100,000
    GREAT EXECUTION = $1,000,000
    BRILLIANT EXECUTION = $10,000,000
    The most brilliant idea, with no execution, is worth $20.
    The most brilliant idea takes great execution to be worth $20,000,000.(Derek Sivers – CDBaby Creator)
    SEO & Blogging / What & Why
    photo credit: National Geographic
  • 3. SEO … SERP … SEM
    SearchEngineOptimization
    SearchEngineResults Page
    Search Engine Marketing
    SEO & Blogging / What & Why
  • 4. SEO
    SEO & Blogging / What & Why
  • 5. Strategy
    Business Need?
    What are we selling?
    Do SERP’s Matter?
    SEO & Blogging / What & Why
  • 6. Competitive Intelligence
    SEO & Blogging / What & Why
    photo credit: Jupiterimages
  • 7. Content
    SEO & Blogging / What & Why
    photo credit: Jupiterimages
  • 8. On-Site/Page SEO
    Site Architecture
    Sitemap
    Coding (html, page titles, <h1>)
    Google “disregards keyword metatags completely”(1)
    SEO & Blogging / What & Why
    photo credit: Jupiterimages
  • 9. Link Building
    SEO & Blogging / What & Why
    photo credit: Jupiterimages
  • 10. Analysis
    Related/Cousin Keywords
    Long Tails
    Content
    ROI
    SEO & Blogging / What & Why
    photo credit: Nrbelexvia Flickr.com
  • 11. Search
    SEO & Blogging / What & Why
    photo credit: Nrbelexvia Flickr.com
  • 12. Rinse & Repeat
    SEO & Blogging / What & Why
    photo credit: Jupiterimages
  • 13. Biggest SEO Secret
    SEO & Blogging / What & Why
    photo credit: Hugh at GapingVoid.com
  • 14. <a href=http://www.mysite.com/>targeted keyword/variation</a>
    SEO & Blogging / What & Why
  • 15. SEO
    SEO & Blogging / What & Why
  • 16. SEM
    Google Adwords (PPC) vs. SEO
    “SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.” (2)
    SEO & Blogging / What & Why
  • 17. Blogging
    SEO & Blogging / What & Why
    photo credit: Mexicanwavevia Flickr.com
  • 18. Corporate Blogging
    Pros
    Cons
    Search Engine Magnet
    Link Bait
    Transparency
    Industry Expertise – Thought Leader
    Communication
    Crisis Management
    Brand Building
    Time Consuming / Resources
    Written Communication Skills
    Measuring ROI
    SEO & Blogging / What & Why
  • 19. Corporate Blogging / ROI (3)
    SEO & Blogging / What & Why
  • 20. SEO Benefits of Blogging
    Original Content + Natural Organic Backlinks
    SEO & Blogging / What & Why
    photo credit: Jupiterimages
  • 21. Trust
    SEO & Blogging / What & Why
    photo credit: Jupiterimages
  • 22. Voice
    “In the new economy of ideas and information, your business growth is dependent on your ability to educate your audience at the time they need to make decisions. Creating an industry voice is critical, because every time you provide an answer at a key point, you move potential consumers along the decision making process to purchase.”
    SEO & Blogging / What & Why
  • 23. Blogging Platforms
    Blogger
    Wordpress
    http://www.mysite.com/blog
    SEO & Blogging / What & Why
    photo credit: Mexicanwavevia Flickr.com
  • 24. Things To Think About SEO/Blogging
    Building Relationships vs. Selling a Product or Service
    Social Networking
    Measuring ROI
    Resources
    Competitors
    SEO & Blogging / What & Why
  • 25. Conclusion
    SEO
    • Business Need / Cost Benefit Analysis
    Keyword Research
    Competitive Analysis
    Execution Strategy
    How To Measure (ROI)
    Blogging
    • Business Need / Cost Benefit Analysis
    Resources
    How to Measure (ROI)
    SEO & Blogging / What & Why
  • 26. Resources
    1. Google does not use the keywords meta tag in web ranking
    http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
    2. The Disconnect in PPC vs. SEO Spending
    http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending
    3. Forester Report: “The ROI of Blogging”
    http://www.forrester.com/Research/Document/Excerpt/0,7211,41064,00.html
    The Benefits of Corporate Blogging
    http://www.mmipublicrelations.com/white/paper/the-benefits-of-corporate-blogging/
    The Pros and Cons of Corporate Blogging
    http://www.morebusiness.com/corporate-blogging
    SEO & Blogging / What & Why

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