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The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
The 6 step process for measuring social media
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The 6 step process for measuring social media

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Social media success can be measured. In this presentation from Social Media Success Summit 2011, social media strategist Jay Baer shows the 6 step process for measuring social media success and ROI.

Social media success can be measured. In this presentation from Social Media Success Summit 2011, social media strategist Jay Baer shows the 6 step process for measuring social media success and ROI.

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  • 1. Let’s Get Fearless: 6 Step Process for Social Media Measurement Presented by Jay Baer Design ©2011 Social Media Examiner • Content Copyrighted by Presenter
  • 2. Extreme Interest in Social Media Measurement ©2011 WhitePaperSource Publishing• Do NOT distribute
  • 3. ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 4. Step 1: Understand the Role of Social in Your Company <ul><li>Awareness? Sales? Loyalty? </li></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 5. Awareness? Sales? Loyalty? <ul><li>Pick one. </li></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 6. There’s No Magic Number in Social Media ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 7. Step 2: Know What You Can Measure ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 8. Money Book Guarantee! ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 9. Awareness Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 10. Positive Social Mentions ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 11. Share of Voice ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 12. Traffic From Social Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 13. Home Base & Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 14. Direct Report From Facebook ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 15. New Visitors From Social Outposts <ul><li>SEO/PPC Equivalent? </li></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 16. Inbound Links ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 17. Search + Social <ul><li>Consumers who are exposed to a brand in social are 2.8x more likely to search for that brand’s products. </li></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute http://scr.bi/g3Nc84
  • 18. Search Volume Trends ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 19. Content Consumption ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 20. Klout ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 21. Sales Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 22. Social Media Only Offers ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 23. Lead Generation ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 24. Social Connectivity Among Customers ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 25. Sales Funnel Behaviors ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 26. Loyalty Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 27. Brand Community Participation ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 28. Fan Advocacy ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 29. Lifetime Value Impact ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 30. Content Sharing ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 31. Content Subscription ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 32. Propensity to Promote ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 33. Step 3: Decide on ROI vs. Correlation ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 34. ROI in Practice <ul><li>10 leads per month via Contact Us after landing on the blog </li></ul><ul><li>10% of leads become clients </li></ul><ul><li>1 new client/month </li></ul><ul><li>Average client value is $15,000=$15,000/month revenue </li></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute <ul><li>60 hours per month to create </li></ul><ul><li>Avg. staff salary + benefits = $60,000 </li></ul><ul><li>$60,000/2000 hours = $30 per hour </li></ul><ul><li>+ $500 per month in design costs=$2,300 per month investment </li></ul>ROI ALWAYS IS: revenue minus investment/investment 15,000 - 2,300/2,300 ROI = 552%
  • 35. Other Possible ROI Outcomes ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 36. Market Research ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 37. Customer Service Efficiencies ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 38. Correlation in Practice ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 39. 4. Select Metrics (in advance) ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 40. <ul><li>Pick 3 </li></ul><ul><li>Then See </li></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 41. Step 5: Share the Data Widely ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 42. ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 43. Step 6: Embrace Anecdotes ©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 44. 6 Step Process for Measuring Social Media: <ul><li>Understand the role of social </li></ul><ul><li>Know what you can measure </li></ul><ul><li>Decide on ROI vs. correlation </li></ul><ul><li>Select metrics (in advance) </li></ul><ul><li>Share the data </li></ul><ul><li>Embrace anecdotes </li></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute
  • 45. Jay Baer <ul><li>Social Media Strategy </li></ul><ul><ul><li>convinceandconvert.com </li></ul></ul><ul><ul><li>nowrevolutionbook.com </li></ul></ul><ul><ul><li>@jaybaer </li></ul></ul>©2011 Social Media Examiner & Presenter • Do NOT distribute

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