This document outlines a social media process flow that begins with content creation and conversation on websites and through tools like blogging, email marketing, and status updates. This content is then published through various social media channels like social networks, bookmarks, YouTube, and forums. The goal is to drive traffic from social media back to websites using methods like sales funnels, sign-up forms, and product pages, while also tracking and reporting on results.

1. Social Media Process Flow Content Conversation Publish Automate 1 Your Website • Speak to audience • Solve buyer problems • Keyword rich anchor text • Blogs, articles, whitepapers • Email marketing • Status updates • Videos • Pictures • Events • RSS • Ping.FM • Tweetlater • Autoresponder • SocialMarker 2 4 3 • Blog • Microblog • Social Networks • Social Bookmarks • Eventful • Youtube • Flickr • Forums • Podcast • Free Webpages • Document sharing Drive Traffic Human • Sales funnel • Email Signup form • Phone center • Product/service page • Blog • Tracking/Reporting • Twitter • Forums • Social Networks • Reviews • Comments • Tracking/Reporting Drive Traffic Tracking/Reporting www.hawaiisocialmedia.com