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8 Strategic Questions Before Starting a Blog

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Jay Baer
Jay Baer

Before you write 1 word of your blog (or before you write 1 more word), answer these 8 strategic questions. Learn how, why, what, and where to blog, and how to measure your success in this presentation from social media strategy consultant Jay Baer (co-author of The NOW Revolution). This presentation on corporate blogging was developed for Blogging Success Summit 2011.

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Lifting the Fog of the Blog 8 Strategic Questions Before You Write One Word Jay Baer @jaybaer Design ©2011 WhitePaperSource Publishing • Content Copyrighted by Presenter
 
Blogging: It’s Easy. It’s Hard. 100+ Million Blogs. Why Should Yours Succeed?
Most Blogs are Random
Don’t Leave Your Success to Chance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question #1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Awareness Blog http://blog.udisglutenfree.com
Sales Blog http://blog.compendiumblog.com
Humanization Blog http://sweetleafteablog.com “ Once We Have a Blog, We’ll Be Able to ––––––––––––––”
Question #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Personas ,[object Object],[object Object],[object Object],[object Object]
Meet Frances (x5) “ People Read Our Blog Because It Helps Them ––––––––––––––”
Question #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Multiple Action Alternatives “ After Reading, We Want Blog Visitors to ––––––––––––––, or ––––––––––––”
Question #4 ,[object Object],[object Object],[object Object]
Future Touchpoints ,[object Object],[object Object],http://convinceandconvert.com
Website Integration ,[object Object],http://sweetleaftea.com
Social Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Sends More Traffic Than Search! “–––––––––––––– , –––––––––––––, and ––––––––––– Will Let People Know We Have a Blog”
Question #5 ,[object Object],[object Object],[object Object]
Volume Matters http://dontdrinkthekoolaidblog.com
One Voice or Many? http://convinceandconvert.com http://standingpr.com/blog
Practice Matters ,[object Object],[object Object],[object Object]
It Takes a Village? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ We Will Create –––––––– Posts per Month, with ––––––––, ––––––––, and ––––––––– Taking the Lead”
Question #6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Post Worksheet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://convinceandconvert.com/free-social-media-worksheets
Blog Writing Tips ,[object Object],[object Object],[object Object]
Good Bloggers are Great Headline Writers ,[object Object],[object Object],[object Object],[object Object],“ This Blog is About –––––––. Sample Headlines are ––––––––, –––––––––, and –––––––––––– ”
Question #7 ,[object Object],[object Object],[object Object]
Don’t Reinvent the Wheel – Make More Wheels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Blog Will Create Content That Will Also Feed –––––––,–––––––– and –––––––––––– ”
Question #8 ,[object Object],[object Object],[object Object]
Metrics for Awareness ,[object Object],[object Object],[object Object],[object Object]
Metrics for Sales ,[object Object],[object Object],[object Object]
Metrics for Community ,[object Object],[object Object],[object Object],[object Object],“ We Will Measure the Success of the Blog by Tracking –––––––,–––––––– and –––––––––––– ”
Plan + Work = Blog Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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8 Strategic Questions Before Starting a Blog

  • 1. Lifting the Fog of the Blog 8 Strategic Questions Before You Write One Word Jay Baer @jaybaer Design ©2011 WhitePaperSource Publishing • Content Copyrighted by Presenter
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  • 3. Blogging: It’s Easy. It’s Hard. 100+ Million Blogs. Why Should Yours Succeed?
  • 4. Most Blogs are Random
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  • 7. Awareness Blog http://blog.udisglutenfree.com
  • 8. Sales Blog http://blog.compendiumblog.com
  • 9. Humanization Blog http://sweetleafteablog.com “ Once We Have a Blog, We’ll Be Able to ––––––––––––––”
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  • 12. Meet Frances (x5) “ People Read Our Blog Because It Helps Them ––––––––––––––”
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  • 14. Create Multiple Action Alternatives “ After Reading, We Want Blog Visitors to ––––––––––––––, or ––––––––––––”
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  • 21. One Voice or Many? http://convinceandconvert.com http://standingpr.com/blog
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