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Physical Characteristics (Age, etc)
Emotional Characteristics (What they want out of life, etc)
How they make buying decisions (impulse, referrals, etc)
Ways to reach them (associations, blogs, forums, trade mags)
Search Engine Optimization:
The use of various techniques to improve a web
site's ranking in search engines in the hopes of
attracting more visitors.
Keywords are an essential part of SEO.
You need to find the phrases that your ideal
client is Googling and incorporate these phrases
into your web presence in specific ways.
Where should the keywords go?
YOUR DOMAIN NAME!
Keyword Metatag (Yahoo reads this)
H1 tags, and/or H2, and H3
In the body content, ideally bolded and/or italicized
In the navigation links
In your blog name
In blog posts
In back links from other sites and internal links on your site
Who will link to you if you ask nicely?
Your happy clients
Link to Yourself using Keywords!
From a blog post to a page on your site
From a blog post to another blog post
In your navigation
In Google Maps, Twitter, Facebook, etc
USE A KEYWORD PHRASE AS A LINK, LINKING FROM YOUR OWN
BLOG TO A PAGE OR POST THAT’S OPTIMIZED FOR THAT
(This teaspoon of eﬀort is the laziest way I’ve found to stay on page
one of Google once you get there.)
FACEBOOK PROFILE: facebook.com/hopekiah
FACEBOOK PAGE: facebook.com/santafewebdesign
FACEBOOK PAGE: facebook.com/joomlahowto
GOOGLE PLUS: google “hope kiah google plus”
Award-winning book: The Keyword Tutorial Ebook
available on the website for FREE