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2013 seo sbdc workshop slideshare

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2013 seo sbdc workshop slideshare

  1. 1. Dead on the Web™? Plan your Site to Attract Your Ideal Customer Hope Kiah www.santafewebdesign.net
  2. 2. Our Goal One umbrella keyword phrase per attendee Best use of that keyword
  3. 3. Identify Your Ideal Client
  4. 4. Identify Your Ideal Client Physical Characteristics (Age, etc) Emotional Characteristics (What they want out of life, etc) How they make buying decisions (impulse, referrals, etc) Ways to reach them (associations, blogs, forums, trade mags)
  5. 5. Identify Your Ideal Client
  6. 6. Identify Your Ideal Client Imagine what your ideal client searches for in: Google search and places Facebook Twitter Yelp Youtube etc
  7. 7. Share Your Ideal Client!
  8. 8. If you build it...
  9. 9. Search Engine Optimization Search Engine Optimization: The use of various techniques to improve a web site's ranking in search engines in the hopes of attracting more visitors. Keywords are an essential part of SEO. You need to find the phrases that your ideal client is Googling and incorporate these phrases into your web presence in specific ways.
  10. 10. SEO
  11. 11. W ith o O SE ut Looking for inflatable art?
  12. 12. Search for “inflatable art”
  13. 13. W ith o O SE ut Looking for “untitled document?”
  14. 14. The Bones chili ornaments glass ornaments ORNAMENT CRAFTS felt ornaments clay ornaments
  15. 15. Our Goal One umbrella keyword phrase per attendee Best use of that keyword
  16. 16. What keywords should I use? le r” og ne Go an e:“d Pl gl or oo w G ey K https://adwords.google.com/select/KeywordToolExternal
  17. 17. Let Google tell you!
  18. 18. Let Google tell you!
  19. 19. Let Google tell you!
  20. 20. Let Google tell you!
  21. 21. Where should the keywords go? YOUR DOMAIN NAME! Title tags Keyword Metatag (Yahoo reads this) H1 tags, and/or H2, and H3 In the body content, ideally bolded and/or italicized In the navigation links In your blog name In blog posts In back links from other sites and internal links on your site Your web designer will know how
  22. 22. Get Linked ! ! ! Who will link to you if you ask nicely? Your happy clients Strategic Partners Bloggers Twitterers Facebookers
  23. 23. Get Linked ! ! ! Link to Yourself using Keywords! From a blog post to a page on your site From a blog post to another blog post In your navigation In Google Maps, Twitter, Facebook, etc USE A KEYWORD PHRASE AS A LINK, LINKING FROM YOUR OWN BLOG TO A PAGE OR POST THAT’S OPTIMIZED FOR THAT PHRASE! (This teaspoon of effort is the laziest way I’ve found to stay on page one of Google once you get there.)
  24. 24. Your Domain Name!!
  25. 25. Question about SEO?
  26. 26. Thank you. —Hope Kiah TWITTER: @keywordhope YOUTUBE: youtube.com/keywordhope FACEBOOK PROFILE: facebook.com/hopekiah FACEBOOK PAGE: facebook.com/santafewebdesign FACEBOOK PAGE: facebook.com/joomlahowto LINKEDIN: linkedin.com/in/santafewebdesign GOOGLE PLUS: google “hope kiah google plus” www.santafewebdesign.net Award-winning book: The Keyword Tutorial Ebook available on the website for FREE

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