Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.

1. LET THERE BE SIGHT
HOW TO FIX YOUR
MARKETING BLIND SPOT

2. 3 reasons marketing is harder than ever

3. 1. Competition for attention has
skyrocketed

4. my facebook feed (and yours) is a
combination of personal and
professional relationships
a message from a friend

5. a message from a company

6. a message from a family member

7. a message from a company

8. You are competing for attention against
people we actually love

9. You are competing for attention against
people we actually love
and that’s incredibly difficult for marketers

10. 2. Marketing and customer service are
co-dependent

11. the customers always write

12. Every customer is a reporter now

13. 3. Marketers are blind to customer
needs

14. We are surrounded by data, yet we are
starved for insights

15. The people who know what customers
really want:
!
SALES
OPS
CUSTOMER SERVICE

16. The people who know what customers
really want:
!
SALES
OPS
CUSTOMER SERVICE
(not marketing)

17. Ask yourself this question…..

18. How much time do you spend talking to
customers?

19. How much time do you spend talking to
the people who spend their time talking
to customers?

20. No great customer insights will be
discovered from behind a desk

21. Reach out to the people who are
ALREADY PAYING YOU

22. Great things happen when you move
past data and start to find insights

24. 300,000 downloads for
this app from Vanderbilt
University Medical
Center that provides
real-time lightning
warnings for youth sports
coaches. This was built
only after conversations
with those coaches
yielded the insight about
lightning concerns.

26. 24.7% sales increase for IKEA in Montreal
when conversations with customers
yielded an insight that they needed boxes
to move apartments successfully

27. As marketers, we think we’ve seen it all,
but usually we’re blind to
customer needs

28. @JAYBAER #OUTREACHMARKETING
READY TO OPEN
YOUR EYES?

29. jay baer
ConvinceAndConvert.com