Web 2.0 Driving Government Transparency through Citizen Engagement
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Web 2.0 Driving Government Transparency through Citizen Engagement

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Discussed main challenges for online engagement, how to get involved in Web 2.0, and how to transform a democratic nation to “government with the people”....

Discussed main challenges for online engagement, how to get involved in Web 2.0, and how to transform a democratic nation to “government with the people”.

This was presented by Janette Toral during the FutureGov event at Pan Pacific Manila.

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Web 2.0 Driving Government Transparency through Citizen Engagement Presentation Transcript

  • 1. Web  2.0  Driving  Government   Transparency  through     Ci;zen  Engagement   Jane?e  Toral   DigitalFilipino.com   SearchProfileIndex.com   4thMediaCorp.com  
  • 2. What  are  the  main  challenges  for   online  engagement?  
  • 3. Internet  Search  emerges  as  the  top   online  ac;vity.   Ac#vi#es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  • 4. h?p://selnd.com/9nEOR3  
  • 5. h?p://bit.ly/9DLFnc  
  • 6. h?p://bit.ly/a23Zsh  
  • 7. How  to  get  involved  in  Web  2.0?  
  • 8. Anchored  on  a  social  media  policy   Source:  h?p://www.hubspot.com/social-­‐media-­‐5-­‐pack/  
  • 9. How  to  transform  a     democra;c  na;on  to     “government  with  the  people”?  
  • 10. Dialogue  on  E-­‐Government   •  RA  8792  E-­‐Commerce  Law  mandates:   –  Accept  the  crea;on,  filing,  or  reten;on  of  such   documents.   –  Issue  permits,  licenses,  approval  in  electronic  form.   –  Require  and/or  accept  payments  in  electronic  form.   –  transact  the  government  business  and/or  perform   governmental  func;ons  using  electronic  commerce,   and  for  the  purpose,  are  authorized  to  adopt  and   promulgate,  a`er  appropriate  public  hearing…  
  • 11. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  • 12. Building  Tribes   •  Tell  a  story   •  Lead  a  movement   –  Who  are  you  upsecng?   –  Who  are  you  leading?   –  Challenge  the  status  quo   –  Establish  a  culture.   •  Connect  a  tribe   •  Everyone  is  important.   –  Who  are  you  connec;ng?   –  Being  a  leader  gives  you   –  Stage  1  to  5   charisma.   •  Life  sucks   •  Make  change   •  My  life  sucks   •  I’m  great   –  Commit   •  We’re  great   •  Life  is  great  
  • 13. •   Bring  out  the  best  in  others.   •   Get  recognized.   •   Outperform.   •   Overcome  life's  challenges.   •   Enjoy  beVer  health.   •   Be  a  top  choice  (win  life's  popularity  contests:  job,  rela#onship,  friendship).   The  Likeability  Factor  by  Tim  Sanders  
  • 14. Building  Power  and  Influence   •  Pick  a  niche   •  Share  what  you  know   •  Be  different  and  stand  out   •  Forge  alliances   •  Be  featured   •  Appear  in  search  engine  results  
  • 15. Lessons  learned   •  Not  a  one  ;me  effort   –  Web  presence  and  compe;;on  tracking  (monthly   if  possible)   –  On  our  end,  this  gave  birth  to   h?p://www.searchprofileindex.com     •  Be  real  –  not  canned   •  Experiment  (TEFCAS  by  Tony  Buzan)  
  • 16. TV   PRINT   POS   CRM   digital   digital   digital   digital   All  channels  will  be  digital  
  • 17. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  • 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   Grabs  a?en;on..  WOW!  
  • 19. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  • 20. A  successful  Web  2.0   •  People  will  search  for  you.   •  People  will  write  about  you.   •  People  will  share  you.  
  • 21.      You  as  the  Person        You  as  the  Product  /  Service        You  as  a  Company  
  • 22. Know  and  manage  exactly  who  you*  are     on  the  Internet h?p://www.SearchProfileIndex.com   email:  jane?e@searchprofileindex.com