0
Web	
  2.0	
  Driving	
  Government	
  
  Transparency	
  through	
  	
  
    Ci;zen	
  Engagement	
  

             Jane?...
What	
  are	
  the	
  main	
  challenges	
  for	
  
        online	
  engagement?	
  
Internet	
  Search	
  emerges	
  as	
  the	
  top	
  
             online	
  ac;vity.	
  




                     Ac#vi#e...
h?p://selnd.com/9nEOR3	
  
h?p://bit.ly/9DLFnc	
  
h?p://bit.ly/a23Zsh	
  
How	
  to	
  get	
  involved	
  in	
  Web	
  2.0?	
  
Anchored	
  on	
  a	
  social	
  media	
  policy	
  

Source:	
  h?p://www.hubspot.com/social-­‐media-­‐5-­‐pack/	
  
How	
  to	
  transform	
  a	
  	
  
     democra;c	
  na;on	
  to	
  	
  
“government	
  with	
  the	
  people”?	
  
Dialogue	
  on	
  E-­‐Government	
  
•  RA	
  8792	
  E-­‐Commerce	
  Law	
  mandates:	
  
   –  Accept	
  the	
  crea;on,...
Social	
  media	
  is	
  changing	
  the	
  rules	
  of	
  
              engagement	
  




                             ...
Building	
  Tribes	
  
•  Tell	
  a	
  story	
                          •  Lead	
  a	
  movement	
  
      –  Who	
  are	
...
• 	
  Bring	
  out	
  the	
  best	
  in	
  others.	
  
          • 	
  Get	
  recognized.	
  
          • 	
  Outperform.	...
Building	
  Power	
  and	
  Influence	
  
•    Pick	
  a	
  niche	
  
•    Share	
  what	
  you	
  know	
  
•    Be	
  diffe...
Lessons	
  learned	
  
•  Not	
  a	
  one	
  ;me	
  effort	
  
    –  Web	
  presence	
  and	
  compe;;on	
  tracking	
  (m...
TV	
                 PRINT	
            POS	
              CRM	
  


     digital	
            digital	
          digital	...
TV	
                          PRINT	
               POS	
                  CRM	
  


     digital	
                     di...
TV	
                  PRINT	
             POS	
                CRM	
  


 digital	
               digital	
          digit...
TV	
                PRINT	
             POS	
                CRM	
  

 digital	
             digital	
          digital	
 ...
A	
  successful	
  Web	
  2.0	
  
•  People	
  will	
  search	
  for	
  you.	
  
•  People	
  will	
  write	
  about	
  yo...
 	
  	
  You	
  as	
  the	
  Person	
  
 	
  	
  You	
  as	
  the	
  Product	
  /	
  Service	
  
 	
  	
  You	
  as	
  ...
Know	
  and	
  manage	
  exactly	
  who	
  you*	
  are	
  	
  

                  on	
  the	
  Internet


      h?p://www....
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
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Web 2.0 Driving Government Transparency through Citizen Engagement

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Discussed main challenges for online engagement, how to get involved in Web 2.0, and how to transform a democratic nation to “government with the people”.

This was presented by Janette Toral during the FutureGov event at Pan Pacific Manila.

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Transcript of "Web 2.0 Driving Government Transparency through Citizen Engagement"

  1. 1. Web  2.0  Driving  Government   Transparency  through     Ci;zen  Engagement   Jane?e  Toral   DigitalFilipino.com   SearchProfileIndex.com   4thMediaCorp.com  
  2. 2. What  are  the  main  challenges  for   online  engagement?  
  3. 3. Internet  Search  emerges  as  the  top   online  ac;vity.   Ac#vi#es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  4. 4. h?p://selnd.com/9nEOR3  
  5. 5. h?p://bit.ly/9DLFnc  
  6. 6. h?p://bit.ly/a23Zsh  
  7. 7. How  to  get  involved  in  Web  2.0?  
  8. 8. Anchored  on  a  social  media  policy   Source:  h?p://www.hubspot.com/social-­‐media-­‐5-­‐pack/  
  9. 9. How  to  transform  a     democra;c  na;on  to     “government  with  the  people”?  
  10. 10. Dialogue  on  E-­‐Government   •  RA  8792  E-­‐Commerce  Law  mandates:   –  Accept  the  crea;on,  filing,  or  reten;on  of  such   documents.   –  Issue  permits,  licenses,  approval  in  electronic  form.   –  Require  and/or  accept  payments  in  electronic  form.   –  transact  the  government  business  and/or  perform   governmental  func;ons  using  electronic  commerce,   and  for  the  purpose,  are  authorized  to  adopt  and   promulgate,  a`er  appropriate  public  hearing…  
  11. 11. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  12. 12. Building  Tribes   •  Tell  a  story   •  Lead  a  movement   –  Who  are  you  upsecng?   –  Who  are  you  leading?   –  Challenge  the  status  quo   –  Establish  a  culture.   •  Connect  a  tribe   •  Everyone  is  important.   –  Who  are  you  connec;ng?   –  Being  a  leader  gives  you   –  Stage  1  to  5   charisma.   •  Life  sucks   •  Make  change   •  My  life  sucks   •  I’m  great   –  Commit   •  We’re  great   •  Life  is  great  
  13. 13. •   Bring  out  the  best  in  others.   •   Get  recognized.   •   Outperform.   •   Overcome  life's  challenges.   •   Enjoy  beVer  health.   •   Be  a  top  choice  (win  life's  popularity  contests:  job,  rela#onship,  friendship).   The  Likeability  Factor  by  Tim  Sanders  
  14. 14. Building  Power  and  Influence   •  Pick  a  niche   •  Share  what  you  know   •  Be  different  and  stand  out   •  Forge  alliances   •  Be  featured   •  Appear  in  search  engine  results  
  15. 15. Lessons  learned   •  Not  a  one  ;me  effort   –  Web  presence  and  compe;;on  tracking  (monthly   if  possible)   –  On  our  end,  this  gave  birth  to   h?p://www.searchprofileindex.com     •  Be  real  –  not  canned   •  Experiment  (TEFCAS  by  Tony  Buzan)  
  16. 16. TV   PRINT   POS   CRM   digital   digital   digital   digital   All  channels  will  be  digital  
  17. 17. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  18. 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   Grabs  a?en;on..  WOW!  
  19. 19. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  20. 20. A  successful  Web  2.0   •  People  will  search  for  you.   •  People  will  write  about  you.   •  People  will  share  you.  
  21. 21.      You  as  the  Person        You  as  the  Product  /  Service        You  as  a  Company  
  22. 22. Know  and  manage  exactly  who  you*  are     on  the  Internet h?p://www.SearchProfileIndex.com   email:  jane?e@searchprofileindex.com  
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