E-‐Commerce as an Alterna0ve Healthcare Channel Jane5e Toral h5p://www.digitalﬁlipinoclub.com
Despite this stability, overall engagement is on the rise. Social networking now dominates… Select Monthly Online Ac/vi/es (%) 2009 2010 2011 Visi0ng Social Networking sites 51* 53 82 Search 58 76 80 Instant messaging 63 68 69 Internet Portal 54 73 67 Visi0ng public chat rooms 54 67 65 Email 63 65 64 Played games online 53 45 54 Listen to songs in music websites -‐ -‐ 45 Downloaded or uploaded music ﬁles online 25 37 37 Shared/posted something online that you created 15 24 36 Ac0vi0es showing signiﬁcant increase at 95% conﬁdence levels between 2009 and 2011 * Note. The 2009 ﬁgure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na0onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
Help me belong… Help me be signiﬁcant… Source: h5p://mobileyouth.org
Home, Hangout, Hideout Study the market where they are. Monitor our audience. Source: h5p://mobileyouth.org
# Prepare for the sweet spot # Home, hangout, hideout h5p://business.manilastandardtoday.com/2012/03/28/tetangco-‐says-‐popula0on-‐will-‐bolster-‐growth/
# Build communi0es Brains on Fire Book reference:
Disrup0ve Diva • Social tools (product, story, usage behaviors) to reclaim: – Social space – Social arrival Source: h5p://mobileyouth.org
E-‐Commerce as an Alterna0ve Healthcare Channel • In crea0ng awareness. – Go for volume. • 50 exposures is s0ll be5er than 1. • Online in-‐sync with oﬄine eﬀorts work best. – Sustain interest. – Do it before your direct / indirect compe0tors take your customers away.
E-‐Commerce as an Alterna0ve Healthcare Channel • Empower leaders – Community-‐based management systems. – Use online / oﬄine channels to communicate with leaders and retailers. • Be crea0ve – The right model is s0ll to be invented.
We buy with emo0on and jus0fy with logic Source: h5p://mobileyouth.org