Presentation made by Janette Toral (sharing personal experience in building communities through blogging) at Philippine Internet Congress & Expo at Mega Trade Conference Center, SM MegaMall, Mandaluyong City last March 10, 2012.
Building a Community through Blogging Jane3e Toral h3p://digientrepreneur.com h3p://inﬂuen;alblogger.net h3p://bloggingfromhome.com
Started with DigitalFilipino back in 1999. Blogging plaEorms were not fully developed then.
Buiild a community in 2003 for sustainability of advocacies. h3p://www.digitalﬁlipinoclub.com
DigitalFilipino Club Project Idea • h3p://www.digitalﬁlipinoclub.com • Free research reports, marke;ng assistance, referrals, and consul;ng. • Have individual, SME, and corporate membership • Accepts up to 100 members.
Got involved with blogging community with iBlog 1 onwards. h3p://www.iblogph.org
What if you take the leap of faith in blogging?
Top Ten Emerging Inﬂuen;al Blogs Wri;ng Project h3p://www.inﬂuen;alblogger.net Aims to put a spotlight on new bloggers.
Emerging Inﬂuen;al Blogs 2007 • Personal • Passion • Life • Novelty List at h3p://bit.ly/xbmLeM
Emerging Inﬂuen;al Blogs for 2008 • Focused on what ma3ers to You than Me. • Tells stories that I may not know. • Blogging is serious business! – Demanding (coverage and depth) – Model (business or otherwise) – Mul;media Full list at h3p://bit.ly/Awuhll
Emerging Inﬂuen;al Blogs for 2009 • Masa – real people – No longer to be looked at as an eli;st ac;vity – Various economic class • Ageless – From teenager to lolo • Community spirit – Ac;ve players Full list at h3p://bit.ly/z6iWAF
Observa;ons on 2010 blogs • Passion • Iden;ty – brand building • Individuals rather than groups • Community builders • Profession Full list at h3p://bit.ly/a8K7pB
Observa;on on 2011 blogs • Girl power. • Trust built over ;me. • Communi;es ma3er. • Beyond “I scratch your back. You scratch mine.” Full list at h3p://bit.ly/qr5YB6
Can I make money by crea;ng an online community?
It is all about karma.. Create opportuni;es that will beneﬁt other bloggers.
Example of Blogger-‐turn-‐Entrepreneur Journey
Learned to create new niche: Train people to work from home www.homebasedelite.com
Plan your community building through blogging journey Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
Factors to consider. Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
DigitalFilipino Start-‐Up 100 Project Business Model Canvas Online bootcamp Experienced Personal DigitalFilipino Successful prac;;oners as rela;onship Members as entrepreneurs mentors. mentors / angel Angel investor wan;ng to investors recruitment Minimal switch to Hands-‐on angel bureaucracy investor. investors. Interna;onal incubators. People wan;ng Virtual-‐friendly Personal support for their Funding E-‐Learning technopreneur network plaEorm. venture. Prospect E-‐Learning screening plaEorm Webinar plaEorm Minimum of 1% share or Mentoring sessions P100,000 successful referral investor fee. Nego;a;ons
HomeBasedElite.com Project Business Model Canvas Marke;ng; Learn prac;cal Mentoring; On-‐ DTI, BPAP, Entrepreneurs Genng skills with no demand online CCAP, re;rees, exploring new projects; loca;on tutorials; OFW business areas. Maintenance; constraints. community organiza;ons, ﬁnancial, Training Stay-‐at-‐home delivery. Get project training, virtual Moms / Dad opportuni;es. communi;es, wan;ng to earn GoNegosyo. Online / oﬄine from home. E-‐Learning Provide expert advice as brieﬁng; Website; Social Professionals Project needed. media wan;ng to management outsource Marke;ng Training Domain name Subscrip;on (40%); per Web hos;ng skill training (30%); Jobs Webinar plaEorm (30%) Website
Blog Network Opera;ons Business Model Canvas Blogger management. Professional One-‐on-‐one. Bloggers as Bloggers wan;ng bloggers. content to mone;ze their publishers. Adver;ser blog. pitches. Honors non-‐ disclosure. DigitalFilipino Adver;sers Club members Recruitment. wan;ng No contractor as adver;sers exposure in blogs rela;onship Social network. without handling Coordinator with bloggers. Events. one-‐on-‐one E-‐mail. rela;onship. Presence in No minimum payout Website. social required. Mobile. networking Telecommunica;on cost. Commission fee per blog post done. Payout fees. Coordinator fee. Marke;ng to adver;sers and bloggers.