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Introduction to Technopreneurship
 

Introduction to Technopreneurship

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Janette Toral gave this talk at the Digital Pangasinan ICT Congress last November 25, 2011 at Capitol Town Complex, Lingayen, Pangasinan.

Janette Toral gave this talk at the Digital Pangasinan ICT Congress last November 25, 2011 at Capitol Town Complex, Lingayen, Pangasinan.

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    Introduction to Technopreneurship Introduction to Technopreneurship Presentation Transcript

    • Introduc)on  to   Technopreneurship   Jane3e  Toral  h3p://www.digitalfilipino.com  
    • “The  use  of  technology  as  an  integral  and  key  element  in  the   transforma6on  of  goods  or   services.”  –  Randall  Stross  
    • The  Need  •  Working  professionals  wan)ng  to  earn  from   the  side.  •  Home-­‐based  individuals  wan)ng  to  earn  on   their  own.  •  Desire  to  earn  full-­‐)me  online.  •  Quick-­‐fix  income  online.  •  Long-­‐term  income  online.   www.homebasedelite.com  
    • h3p://www.architerra.org  #1  Thou  shall  give   quality  content.  
    • Membership  Fees  #2  Context  is  king.   www.homebasedelite.com  
    • #3  Be  relevant  to  your  audience.  
    • #4  Encourage  parCcipaCon,  add  fun.  
    • #5  Be  a  guide,  remove  frustraCon.  
    • #5  Be  a  trusted  soluCon  and  community.  
    • h3p://digientrepreneur.com  #6  Provide  convenience.  
    • #7  Keep  tesCng  and  measure.  
    • #8  Build  an  audience.  
    • #9  Get  inspira)on  from  others.   Photo  credit:  PinayAds.com  
    • Despite  this  stability,  overall  engagement  is  on  the  rise.   Social  networking  now  dominates…   Select  Monthly  Online  AcCviCes  (%)     2009   2010   2011   Visi)ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi)ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36  #10  Know  what’s  hot?   Ac)vi)es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na)onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
    • h3p://bit.ly/jamflores   #11  Change  the  Educate  the  market,   rules  of  the  show  poten)al.   game.  
    • #12  Keep  innovaCng.  
    • Source:  Business  Model  Genera)on  book  –  h3p://businessmodelgenera)on.com  
    • Source:  Business  Model  Genera)on  book  –  h3p://businessmodelgenera)on.com  
    • Source:  Business  Model  Genera)on  book  –  h3p://businessmodelgenera)on.com  
    • DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas   Online   bootcamp   Experienced   Personal   DigitalFilipino   Successful   prac))oners  as   rela)onship   Members  as   entrepreneurs   mentors.   mentors  /  angel   Angel  investor   wan)ng  to   investors   recruitment   Minimal   switch  to   Hands-­‐on  angel   bureaucracy   investor.   investors.   Interna)onal   incubators.   People  wan)ng   Virtual-­‐friendly   Personal   support  for  their   Funding   E-­‐Learning   technopreneur   network   plagorm.   venture.   Prospect   E-­‐Learning   screening   plagorm   Webinar  plagorm   Minimum  of  1%  share  or   Mentoring  sessions   P100,000  successful   referral  investor  fee.   Nego)a)ons  
    • Curiosity  =  Vision  •  Ask  ques)ons  •  Be  a  dreamer  •  Choices  and  explora)on  8  Simple  Secrets  to  Raising  Entrepreneurs  book  by  Mary  Joy  Canon-­‐Abaquin  
    • Crea)vity  =  Innova)on  •  Always  seek  to  develop  new  ideas  and   improve  processes.  •  Be  flexible  and  resourceful.  •  Crea)ve  imagina)on  8  Simple  Secrets  to  Raising  Entrepreneurs  book  by  Mary  Joy  Canon-­‐Abaquin  
    • Competence  =  passion  •  Ac)vely  pursue  interest  and  desires  •  Be  aware  of  unique  intelligences  •  Cul)vate  leadership  skills  8  Simple  Secrets  to  Raising  Entrepreneurs  book  by  Mary  Joy  Canon-­‐Abaquin  
    • Commitment  =  determina)on  and   perseverance  •  Always  do  your  best  and  work  hard.  •  Be  in  charge.  •  Con)nue  to  be  a  lifelong  learner.  8  Simple  Secrets  to  Raising  Entrepreneurs  book  by  Mary  Joy  Canon-­‐Abaquin  
    • Compassion  =  mo)va)on  •  Always  think  of  how  you  can  improve  people’s   lives.  •  Believe  that  the  Filipino  can.  •  Care  about  others.  8  Simple  Secrets  to  Raising  Entrepreneurs  book  by  Mary  Joy  Canon-­‐Abaquin  
    • h3p://slideshare.net/jane3etoral  
    • Have  fun!     Download  handout  at    h3p://www.slideshare.net/jane3etoral   h3p://www.e-­‐commercephilippines.com   h3p://www.searchprofileindex.com