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Bloggers	  as	  Digital	  Influencers	               Jane3e	  Toral	           Twi3er:	  @digitalfilipino	          Blog	  W...
h3p://www.digitalfilipino.com	  
#	  Build	  communiJes	   Brains	  on	  Fire	            Book	  reference:	  
h3p://architerra.org	  
h3p://digientrepreneur.com	  
Social	  Media	  Influence	  
Every One of These Marketing Tactics	                                   News/Media/PR	                                    ...
Howtofascinate.com	  
What	  is	  influence?	  •  Influence	  is	  simply	  the	  ability	  to	  change	  how	     others	  think	  and	  act.	  	...
h3p://bit.ly/KDk6e9	  
More	  issues	  •  Cybercrime	  •  Data	  Privacy	  vigilance	  •  Review	  policy	  at:	  h3p://digitalfilipino.com/   int...
It	  is	  also	  about	  you…	  (how	  do	  you	  want	  to	  be	           remembered?)	  
Source:	  Business	  Model	  GeneraJon	  book	  –	  h3p://businessmodelgeneraJon.com	  
HomeBasedElite.com	  Project	                Business	  Model	  Canvas	                              MarkeJng;	        Lea...
h3p://slideshare.net/jane3etoral	  
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
Bloggers as Digital Influencers
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Bloggers as Digital Influencers

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Janette Toral shared her stories and perspective on being a blogger and a digital influencer. She tackled challenges on how influence gets measure and becoming a commodity. She also touched on the importance of Cybercrime and Data Privacy Laws. This presentation was made at the Blog Weekend Bootcamp last September 21, 2012 in Malago Resort Davao.

Published in: Self Improvement, Technology
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Bloggers as Digital Influencers

  1. 1. Bloggers  as  Digital  Influencers   Jane3e  Toral   Twi3er:  @digitalfilipino   Blog  Weekend  Bootcamp   September  21,  2012  
  2. 2. h3p://www.digitalfilipino.com  
  3. 3. #  Build  communiJes   Brains  on  Fire   Book  reference:  
  4. 4. h3p://architerra.org  
  5. 5. h3p://digientrepreneur.com  
  6. 6. Social  Media  Influence  
  7. 7. Every One of These Marketing Tactics   News/Media/PR   SEO   Email   Blogs  +  Blogging   Research/White  Papers   Infographics   Comment  MarkeJng   Social  Networks   Online  Video   INBOUND  MARKETING!   R   Local  Portals   Forums   (AKA  all  the  “free”  traffic  sources)   Webinars  Social  Bookmarking   Word  of  Mouth   Direct/Referring  Links   PodcasJng   Type-­‐In  Traffic   Q+A  Sites   Helps Every Other One   Source:  SEOMoz.org  
  8. 8. Howtofascinate.com  
  9. 9. What  is  influence?  •  Influence  is  simply  the  ability  to  change  how   others  think  and  act.    •  Size  of  an  individual’s  social  graph  oden   indicates  credibility.  •  DefiniJve  characterisJc  of  an  online  influencer   is  their  ability  to  drive  others  to  take  acJon,   alter  behavior  or  change  opinion.    
  10. 10. h3p://bit.ly/KDk6e9  
  11. 11. More  issues  •  Cybercrime  •  Data  Privacy  vigilance  •  Review  policy  at:  h3p://digitalfilipino.com/ introducJon-­‐cybercrime-­‐prevenJon-­‐act-­‐ republic-­‐act-­‐10175/  
  12. 12. It  is  also  about  you…  (how  do  you  want  to  be   remembered?)  
  13. 13. Source:  Business  Model  GeneraJon  book  –  h3p://businessmodelgeneraJon.com  
  14. 14. HomeBasedElite.com  Project   Business  Model  Canvas   MarkeJng;   Learn  pracJcal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Gemng   skills  with  no   demand  online   CCAP,  reJrees,   exploring  new   projects;   locaJon   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organizaJons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuniJes.     communiJes,   wanJng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wanJng  to   management   outsource   MarkeJng   Training   Domain  name   SubscripJon  (40%);  per   Web  hosJng   skill  training  (30%);  Jobs   Webinar  plaqorm   (30%)   Website  
  15. 15. h3p://slideshare.net/jane3etoral  

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